Dissemination of gender statistics

Gender Statistics Training Workshops: Vietnam
Dissemination and Communication
of Gender Statistics
February 18-20, 2014: Moc Chau – Son La
February 25-27, 2014: Danang
Objectives of Session
The main objectives of this session are to:
• provide guidance on aspects that should be considered in
developing dissemination and communication strategies and
• describe and illustrate the main types of products that are used to
disseminate gender statistics;
• outline various types of promotional activities that can support
data dissemination.
Primary references:
UNECE and WBI 2010, Developing Gender Statistics: A Practical Tool, Chapter 5
UNSD 2013, Integrating a Gender Perspective in Statistics, Chapter 4
World Bank Gender Data Portal Training Materials Communication and Dissemination
Dissemination of gender statistics: main messages
Effective dissemination is critically important to ensure that
available gender statistics are fully utilised.
This involves getting the information to those who need it, in
the form that they need it, and when they need it.
It is important that both data and metadata be disseminated
and that they be disseminated on schedule.
The dissemination schedule should be incorporated into the
statistical agency’s published calendar of forthcoming
Decide how the statistics will be used and by whom as a first
step towards developing a dissemination strategy or plan.
Typical target groups for gender statistics
Government bodies promoting equal opportunities
Other government bodies (e.g. ministries of labour, education etc.)
Women’s organisations and gender-oriented social institutions
(e.g. women’s support centres)
Research institutions (e.g. areas focusing on gender-related issues)
Libraries and information centres
General public
International organisations (UN, donors, etc.)
Importance of user consultation for effective dissemination
In general, a multi-faceted dissemination strategy with a variety of
products is necessary to meet the needs of different groups of
It is important to identify the core groups within the user
community and to engage closely with them to understand their
Dissemination plans should be developed in consultation with
these groups to ensure gender statistics reach a wide audience
and in forms convenient to that audience.
Design, content and delivery of each product should reflect the
needs and capabilities of those for whom it is intended.
Examples of engagement mechanisms
User advisory groups:
– can debate gender statistics work plans and priorities from different user
– may focus solely on gender statistics or have wider advisory responsibilities,
e.g., for other sectors or for implementing the gender strategy.
– may be set up for a defined task or have an ongoing role.
User satisfaction surveys:
– can consider views of individual organisation in depth.
– can employ mix of survey methods, e.g. interview methods for major users
and mail-back questionnaires for other users.
Workshops or seminars:
– can be convened to discuss directions and priorities in gender statistics,
including data gaps.
– can also be used to develop partnerships and coordinate plans across
Focus group discussions:
Different methods of dissemination
Gender statistics and related information can be provided to users in various
formats, on different media, and using different delivery mechanisms.
– Printed publications made available through bookshops and mailed to, or collected in
person by, users
– Electronic publications released on websites, CDs or in electronic data files
– On-line databases accessed through agency web sites
– Detailed tabulations prepared as standard products and mailed to subscribers
– Customised products and services prepared on demand for specific users
– Telephone, fax or email responses to special data requests
– Newsletters, media releases and briefing documents
– Unit record files made available through data centres and data laboratories
– Presentations at seminars and conferences
A combination of different approaches may be used, depending on user
needs, complexity and cost.
Types of products used to disseminate gender statistics
Products generally fall into 3 broad types:
Those providing analysis as well as statistics, such as
• Analytical reports and articles
• Statistical publications focussed on gender issues
• Statistical publications presenting results of specific collections, including main
Those providing statistics without analysis, such as
• On-line databases
Those providing micro-data, such as
• Confidentialised unit record files
Each example is described in more detail in the following slides.
Analytical reports and articles
• Data disseminated in analytical reports, and in articles on specific topics, are
generally intended for a wide audience.
• Data is typically presented in small summary tables and charts and discussed
in accompanying text. Large tables with more detailed data may be provided
in annexes.
• Data from more than one source and from different statistical fields may be
• Policy concerns are usually taken into account.
• A gender perspective can be integrated through:
– data-based analysis of gender issues related to each topic;
– illustrations with gender-sensitive tables and charts; and
– systematic sex-disaggregation of data presented in annexes of the
Statistical publications focused on gender issues
• These publications are a particular type of analytical report. They are
addressed to a wide audience and present statistical data along with
analysis and interpretation of the data.
• They typically contain data on various statistical topics and from
different sources, and they cover multiple policy areas and gender
• They are an important tool for gender specialists, gender advocates
and policy makers.
• A typical example is the ‘Women and Men’ publications produced by
many statistical offices.
• The publications may be ad hoc or produced on a regular basis.
• The next four slides provide examples of publications on gender issues.
A Vietnamese example: an ad hoc gender statistics publication
In 2012 the GSO published Gender Statistics in Vietnam 2000-2010.
The publication was designed to be a useful tool for policy makers
and development practitioners, assisting them to analyse the
gender situation in Vietnam and to develop, implement and
monitor appropriate policies and programs towards gender equality.
It provides sex-disaggregated and gender specific data in various
fields. The data are sourced from regular reporting systems and
surveys over the decade.
It consists of two parts: the first part focuses on data analysis from a
gender perspective, using text and graphs; and the second part
presents detailed data tables.
An Australian example: a regular gender statistics publication
The publication Gender Indicators, Australia is a six-monthly electronic
product released by the Australian Bureau of Statistics.
It supports analysis and monitoring of outcomes for women and men in
Australia and informs government decision-makers in the development,
monitoring and evaluation of policies and programs aimed at achieving
gender equality.
It presents data for a national set of 51 key gender indicators and 47
related supporting indicators across all the major areas of social concern.
These draw on a wide range of data sources.
The indicators are updated as soon as relevant data are available.
Commentary on key points and graphs are provided for most indicators.
Use is also made of electronic data visualisation techniques for selected
indicators. Key series are also available as data cubes.
Australian Bureau of Statistics Gender Indicators Publication
A 5-yearly UNSD gender statistics publication
•The World’s Women: Trends and
Statistics has been published 5
yearly since 1990.
•It covers a comprehensive range of
gender issues and assesses progress.
•Differences between the status of
women and men in 8 key areas of
contemporary life are highlighted.
•Statistics on men figure as
prominently as statistics on women.
•It provides a model for similar
statistical profiles for countries,
regions, etc.
Statistical publications presenting results of specific
collections, including main findings
• These dissemination products are part of the regular production of a
statistical office. They may be printed or electronic products.
• They usually concern one type of data source (e.g., a census, survey or
administrative data collection) or a particular statistical topic (e.g. labour
• Data can be detailed, organised in large tables, and often presented as
absolute values to give users more flexibility in doing their own analysis.
• They include some analysis of the data, highlighting the main findings.
• A gender perspective can be integrated into these products by systematic
sex-disaggregation of data and systematic coverage of data needed to
address gender issues.
• Gender issues may be a primary focus of some specific collections, such as
time use surveys and domestic violence surveys.
On-line databases
• This type of dissemination product includes both dedicated
gender databases and more comprehensive databases (e.g.,
focused on a wider range of social or development indicators).
• These databases are usually targeted towards users interested in
undertaking their own analysis and monitoring of developments.
• Data disseminated in this form usually cover a number of areas
of concern and several points in time or time periods.
• Data are usually presented in tables and are often shown as
On-line databases (continued)
• Provision of data in tables allows a large number of users to have
broad access to a wide variety of data.
– Users can browse the tables and choose those statistics of most
interest to them.
– The World Bank World Development Indicators database lets users
create their own tables by country/region, indicators and years
• Some statistical organisations also provide users with the ability to
customise tabular output through the use of self-help web-based
table-builder products.
– The starting point for customised output is often aggregate data at
the finest level of detail possible from the micro-data file.
– Users are then provided with options on how to build their own
tables based on themes or variables of interest.
– For example, the OECD.Stat web browser provides a single on-line
platform for access to statistical data in OECD databases.
UNSD gender statistics website
The website provides the latest
statistics and indicators on women
and men in 6 specific fields of
concern: population, health, families,
education, work, and political
decision making.
The data are provided in table form
and refer to the latest year for which
sex-disaggregated data are available
The data have been compiled from
official national sources as well as
international sources.
All sources along with technical notes
on the indicators are given at the end
of each table.
Micro-data files
• These are specialised dissemination products relating to specific
data collections. They typically contain very detailed data in
unidentifiable unit record form.
• They are intended for specialised researchers who want the full
dataset with maximum flexibility for analysis.
• In cases where they are made available, and provided a gender
perspective has been integrated into the collection, they can be a
rich source of data for analysis of gender issues.
• To protect confidentiality, restrictions may be imposed on who can
access these files, where access can occur, and for what purposes
access can be given.
Gender statistics portals on web sites
• Portals (or web pages) are central access points to gender statistics and
related information on the web sites of national statistical offices and other
• A clearly visible, well-structured and well-maintained portal provides a
quick and easy way for users to find what they want from a wide selection
of material.
• A portal can provide direct links to relevant publications , statistical
databases, and information on matters such as:
– latest developments
– the availability of gender statistics
– key data sources
– data limitations
– concepts, classifications, methods and standards
• A portal also can be an important tool for mainstreaming gender in
statistical activity
– It raises the profile of gender as an area of concern and can help to lessen
the risk of it being overlooked by users because it cuts across many topics.
World Bank gender data portal
•The data portal is a ‘one stop shop’
for gender information .
•It caters to a wide range of users and
provides continuously-updated data
from a variety of sources.
•Data at the country level are
organised under six thematic
•Other resources available through the
portal include regional data,
microdata for researchers, analytic
tools, guidelines and training
A country example of a gender statistics portal
The gender topic page on the Australian
Bureau of Statistics website provides a
gateway for accessing a range of genderrelated information.
It provides links to:
• a noticeboard (for information on latest
publications, forthcoming release dates,
other developments);
• data sources (including content of
gender statistics publications, and sexdisaggregated data from census, survey
and administrative sources);
• analytical articles on gender issues;
• information on using gender statistics,
(e.g. data availability, data limitations,
concepts and methods.)
Provision of metadata for gender statistics
• Disseminated data should be accompanied by metadata to help
users understand the data.
• Metadata should include, but is not limited to, information on:
– concepts, definitions and classifications used;
– basic features of the data sources;
– survey methodology;
– guidelines on use of the data;
– data quality (e.g. sampling and non-sampling error, nonresponse rates, data comparability).
• In some circumstances, it can be useful to release particular types
of metadata in a dedicated publication.
Country example of a metadata publication on gender statistics
In Vietnam, the GSO published a Handbook on Gender Statistics in
The objective was to provide guidelines for the gender statistics work
being undertaken by different agencies in the country to ensure
reliability, consistency and timeliness of data produced.
The Handbook defines a number of basic concepts applying to gender
statistics and then provides a detailed description of the 105 indicators
in Vietnam’s National Gender Statistical Indicator System.
For each indicator it specifies: the purpose and meaning of the
indicator; the concept, content and calculation method; the main
disaggregations; and the data source.
Are you familiar with the Handbook?
Communication with users of gender statistics
• Communication and dissemination are closely related and
intertwined subjects.
– Communication activities focus on building relationships with
users and encouraging use of gender statistics
– Dissemination activities focus on various forms of data provision
• Communication with users is important throughout the
statistical production process to ensure planned outputs and
associated dissemination arrangements meet user needs.
– For example, user needs should be reflected in the content and
timeliness of the product, ease of access to it, availability of
associated metadata, and regularity of updates.
• As a product approaches its planned release date, outreach and
marketing activities are needed to let users know about it and to
promote its value to them.
A communication plan for gender statistics
• A communication or marketing plan can be a helpful tool in ensuring
the message gets out to core target groups in a well-coordinated
and timely manner.
• Key elements of such a plan include:
Identifying the core target groups
Developing the message to be conveyed to each group
Assigning responsibilities for communication with each group
Developing media contacts
Analysing feedback from each group
• It also can be helpful to develop and maintain mailing lists or
contact lists of those persons interested in gender-related statistics
Examples of communication activities
Prior to release of a gender statistics product
• listing the product in published advices showing forthcoming products and their
release dates;
• communicating directly with key users and relevant advisory groups to ensure
they are aware of the product’s release date and topic coverage.
Day of release
• issuing a media release about the product and its key statistical messages;
• holding an event to formally launch the product using a high profile speaker.
Period after release
• conducting seminars or information sessions for users to explain and discuss
the main findings;
• presenting sessions based on the product at policy forums and conferences;
• providing brochures and other exhibits promoting the product at relevant
Some tips on effective media releases
• General rule
– Consider the audience: who are you trying to reach, and how can you
best reach them?
• Headline
– Needs to be concise, precise and catchy: a hook to excite interest in
the story
– No more than one line
• Content
– Crucial to get the main story across in the first paragraph
– Story needs to be clear, informative and easy to understand
– Avoid complicating the story with too many figures, jargon, technical
– Identifying what is new and answering questions such as where,
when, what, why, and how can be helpful in determining content
– Keep to one side of one A4 page if possible
Some tips on effective media releases (continued)
• Contact details
– Need to place contact details of organisation spokesperson at end
of release
– The spokesperson needs to be well prepared and fluent
– Media may want to contact the organisation for reasons such as: an
interview; to delve deeper into an issue; for background or
supporting information; for examples that humanise important
issues, etc.

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