Folie 1 - Global Employability

Report
Emerging
The Global Employability University
Survey and Ranking 2014
Education to Employment: the perspective from the top world recruiters
on universities today and tomorrow
Methodology and sample
description
Key Facts
Methodology: Personalised online survey
Field phase: June 6th – October 30th 2014
Number of participants: Survey :approx. 2,200 recruiters in 20 countries worldwide. With an
additional panel of 2500 executives for the global ranking
Target group: Experienced management staff (with at least 5 years experience and/or having
experience in working with graduates) responsible for recruitment and selection.
Fields of experience: corporate∕business (34.7%), IT (23.9%), engineering (21.2%),
other(20.2%), on a global∕international level (64.3%).
Company size: 55.4% of participants represent companies with 1,000+ employees.
Countries: Australia, Brazil, Canada, People’s Republic of China, France, Germany, India, Italy,
Japan, Mexico, Morocco, The Netherlands, Poland, Russia, Singapore, Spain, Switzerland,
Turkey, United Kingdom, United States of America.
© trendence | Page 3 |
How recruiters judge universities today
Universities tomorrow
How recruiters judge
universities today
How recruiters judge universities today
France and Germany have different views on the main
roles of university education
28.1% Germany
16.3% France
21.5% France
Question: What is the main role of university education?
6
How recruiters judge universities today
Canada and India are the most satisfied with
education in their country, Japan and Morocco the
least
Question: Altogether, how satisfied are you with higher education in your country?
The average per country is given on a scale from 1 (“not satisfied") to 10 (“very satisfied").
7
The US is seen as the country producing the best
ready-for-work graduates
8
The chart illustrates which countries other than their own are considered to produce the best graduates in terms of employability.
Question: Based on your own experience, which of these foreign countries produce the most employable graduates?
Participants could choose only 1 option.
How recruiters judge universities today
When selecting graduates from other countries,
Russia and India have criteria other than
employability
25.0% Russia
20.6% India
Question: What was the main reason for choosing this country?
9
How recruiters judge universities today
Employability is the no.1 criteria recruiters look at
when choosing a university, international exposure
the last
24% Switzerland
28,1% Germany
Question: According to which criteria would you prefer to select the universities you recruit graduates from?
10
How recruiters judge universities today
There are wide differences as to which criteria recuiters from
different countries prefer when selecting universites
Quality of research facilities
24.4% France
expertise in one field of competence
Morocco has a
differenciated
position
43.6% Morocco
19.1% Global
36.1% USA
18.3% USA
32.2% Global
7.7% Morocco
11.1% Germany
Links with Companies
France
confirms the
importance of
links with
companies
Reputation
29.6% France
25.0% USA
15.2% Global
16.0% Global
4.3% Turkey
2.9% Singapore
Reputation is not
a criterion in
Germany
11.1% France
3.7%% Germany
Question: According to which criteria would you prefer to select the universities you recruit graduates from?
11
Quality,
expertise and
reputation are
USA’s criteria
Universities tomorrow
Universities tomorrow
Bringing companies closer to universities by offering
practical workshops can enhance employability
Question: How can universities enhance the employability of their graduates?
13
Universities tomorrow
Countries see different ways of strengthening
employability of their graduates
Involvement of companies with educational committees
45.9% France
42.7% Canada
40.8% Italy
France, Canada and
Italy wish to see
more involvement
of companies with
educational
commitees
37.0% India
14.2% GBR
48.5% Mexico
48.2% Brazil
40.0% USA
Joint Research with R&D departments
47.1% Turkey
Develop teaching modules together with companies
Mandatory internships∕traineeships
51.7% Italy
Emerging
countries like
Turkey and India
favour joint
research. UK the
least
Question: How can universities strengthen the employability of their graduates?
14
Mexico and
Brazil look up
to the US’s
style
36.9% Global
16.0% Spain
Italy and Spain
have very
different views
on internships.
Spain is the
furthest from the
global average
Universities tomorrow
The degree of involvement of companies with
universities varies greatly between countries
30.3% Japan
18.4% Spain
43.2% Spain
7.7% Japan
7.7% Morocco
Question: What type of cooperation do you or your company have with universities?
15
37.3% Global
Universities tomorrow
France and Spain have lower expectations than the
average for internships in the future
25.9% France
22.4% Spain
53.8% Morocco
Question: What type of cooperation between companies and universities will become more relevant in future?
16
Universities tomorrow
According to recruiters internationally, a global
university model is going to arise
Question: In your opinion, is a global university model going to arise?
17
Universities tomorrow
A global university model is an inevitable trend of a
worldwide globalisation
18.9% China
12.7% UK
4.3% Global
Question: In your opinion, is a global university model going to arise and if so, why?
18
Universities tomorrow
General cultural & national differences will remain an
obstacle to the creation of a global university model
General inter-countries differences
Implementation is too complex/ unrealistic
Cultural differences
Educational/ learning differences
Lack of cooperation or resources
There is no need
It would be too expensive
Desire for diversity
Other
Nothing in particular
0%
10%
20%
30%
Question: In your opinion, is a global university model going to arise and if not, why not? (Open question)
19
40%
Universities tomorrow
According to recruiters in France, tomorrow’s
university will offer more practical know-how, thanks
to cooperation with companies. In Japan, that won’t
play a role.
28.8% France
0.00% Japan
42.4% Morocco
28.8% France
VS
4.8% Global
Question: How would you describe in a few words the university of tomorrow? (Open Question)
20
Universities tomorrow
How recruiters describe the university of tomorrow
(Quotes)
An institution which will have more emphasis on
vocational studies and creativity & skill
development leading to better employability or
entrepreneurship.
A place where everybody has an equal chance of
studying. Where entry is based on ability rather than
financial constraints. An institution that produces
graduates whose qualifications are accepted
worldwide.
India
Australia
I would hope that the need to produce employable graduates will not
swamp the essential function of a university, i.e. the original thinking
which enables great research leading not only to massive advances in
science but also greater cultural, historical and social understanding.
United Kingdom
High technology and widely recognized
degrees with a wide range of courses.
Singapore
More developed and focused on global
socioeconomic development.
Spain
I think maybe a combination of online classes
and internships for hands-on, many of your
fields will still require hands on training.
United States of America
21
Question: How would you describe in a few words the university of tomorrow?
All statements have been translated into English.
Progressive, global, applicable science.
The Netherlands
Universities tomorrow
How recruiters describe the university of tomorrow
(Quotes)
Global orientation, tolerance, would accept
people of all colours and creeds, freedom,
contribution to both theory and practice.
China
Providing the opportunity to improve not only
theory, but also practice and fostering creativity.
The one giving possibility to combine theory with
the practice. Listening to and collaborating with
employers.
International visibility, integrated with a
network of businesses, and open-plan - with
respect to education and teaching.
France
Worldwide availability with online webinars
and the ability to coordinate with local
businesses to provide the hands-on training or
practical modules.
Canada
Turkey
A place where students are familiar with the
practical world and where study not only
gives the opportunity to learn, but also to
resolve risk situations using team work.
Mexico
22
Question: How would you describe in a few words the university of tomorrow?
All statements have been translated into English.
Cosmopolitan, technically up-to-date and
with the best teachers. There will also be an
exchange of students and faculty among
countries. Business will be more involved in
university affairs.
Germany
Universities tomorrow
How recruiters describe the university of tomorrow
(Quotes)
Huge campuses mixing university and business life, with real
opportunities for professionals to benefit from continued
learning and R&D, and for students to access means of gaining
practical knowledge (internships, etc.). This reflects the idea of
symbiosis, the idea of gathering universities and businesses all
in the same domain.
Practically-oriented, more open, with easier
entry, part of a network which will also
include businesses.
Switzerland
Morocco
Close collaboration with companies: research
and development should be the watchword.
Italy
A university where students become the best
educated in terms of experience gained
within universities, in collaboration with
companies.
Brazil
A place that prepares young people for the
challenges of the modern world, and which inspires
an open attitude towards the search for knowledge.
Poland
A place to gain knowledge and experience in
order to choose one´s career path.
Japan
A common standard of education is needed.
Russia
23
Question: How would you describe in a few words the university of tomorrow?
All statements have been translated into English.
Annex
Countries represented
Asia Pacific
Americas
Europe
25
Sample size by country
Country
Sample size
Australia
100
Brazil
110
Canada
110
China
180
France
135
Germany
135
India
100
Italy
120
Japan
155
Mexico
130
Morocco
39
Poland
55
Russia
115
Singapore
Spain
26
70
125
Switzerland
50
The Netherlands
50
Turkey
70
United Kingdom
155
United States of America
180
Global
2184
Main sectors/branches represented
Sector
Aerospace and defence
2,4%
Food & Beverage industry
3,6%
Accounting and finance
4,3%
Administration and management
27
% Sample
11,5%
Automotive industry
2,8%
Banking and insurance
6,3%
FMCG (Fast moving consumer goods)
1,5%
Engineering, design and manufacture
10,7%
Construction and civil engineering
7,2%
Media and communications
1,8%
Consulting
5,9%
Retail
8,6%
Electrotechnics and electronics
2,6%
Energy and environmental
2,7%
Hospitality, leisure and tourism
4,4%
Pharmaceutical and chemical industry
5,5%
Luxury goods
1,1%
IT (Hardware)
1,9%
IT and software engineering
6,7%
Telecoms and networks
2,7%
Logistics, transport and supply chain
5,9%
Company size
Question: In total, how many people are currently employed by your company worldwide?
28
Work experience of participants
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
5 - 9 years
10 - 15 years
5 - 9 years
10 - 15 years
Question: How many years of work experience do you have?
29
More than 15 years
More than 15 years
Fields of experience when operating with graduates
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Corporate/Business
roles
IT roles
Corporate/Business roles
IT roles
Engineering roles
Engineering roles
Other roles
Other roles
Question: In which of the following fields do you have the most experience in recruiting graduates and/or working with them?
30
International experience of recruiters (sample)
Question: Do you also recruit or work with graduates from foreign countries?
31
List of abbreviations
Country name
32
Listed as:
Abbreviated:
Australia
AUS
Brazil
BRA
Canada
CAN
China
CHN
France
FRA
Germany
GER
India
IND
Italy
ITA
Japan
JPN
Mexico
MEX
Morocco
MAR
Poland
POL
Russia
RUS
Singapore
SIN
Spain
ESP
Switzerland
SWI
The Netherlands
NED
Turkey
TUR
United Kingdom
GBR
United States of America
USA
About trendence
trendence is Europe’s leading research institute specialising in
employer branding, personnel marketing and recruiting.
Contact:
Caroline Depierre
Research Director
[email protected]
+49 30 2592988 301
Trendence Institut GmbH
Markgrafenstrasse 62
10969 Berlin
About Emerging :
Emerging is a Human Resources Consultancy based in Paris which
helps companies optimize their recruitment of young graduates
and build a strong employers brand.
Contacts:
Sandrine Belloc
Associate Director
[email protected]

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