The American Saddlebred - American Saddlebred Horse Association

The American Saddlebred
The American Saddlebred
 The breed dates back to the 1600’s and is a
mixture of English Thoroughbred, Morgan,
Narraganset and Canadian Pacers
 It played an important role in the development of
the country; also a favored mount in the Civil War
 In 1891, General Castleman and others founded
the Saddlebred registry in Louisville, Ky. (the
American Saddle Horse Breeders Association)
 From 1891 to present, the registry has kept strict
records, and it is the oldest breed registry in the
United States
The American Saddlebred and
The American Saddlebred and
 Kentucky is prominently featured in the history
and future of the American Saddlebred
 The American Saddlebred Association has
benefited from it’s Kentucky roots and location:
 with the wonderful Kentucky Horse Park facility
which has brought together breeds and disciplines
at the Park and is home to the American
Saddlebred Museum
 with the exposure of the breed during the Kentucky
State Fair, World Games and hopefully, the National
Horse Show
The Kentucky Breeders Incentive
 To date, Kentucky has awarded more than
$464,000 to Kentucky breeders, owners, and
stallion owners whose stallions stand in Kentucky
 Kentucky-bred American Saddlebreds competing
in selected classes at Kentucky competitions
receive added prize money from the fund
Where are we today?
 90 years after inception the original registry changed
its name to the American Saddlebred Horse
Association (ASHA)
Located at the Kentucky Horse Park in Lexington,
ASHA is a 501(c)(3) corporation
ASHA’s responsibility is for the education and
promotion of the breed
The American Saddlebred Registry (ASR) is a
501(c)(5) corporation
ASR’s responsibility is for maintaining the registration
of horses and ensuring the purity and integrity of the
ASR was the first breed registry to adopt the use of
DNA testing
Breed Uses
Breed Uses
 The breed’s use has evolved from war horse to
riding and light harness horse to show horse
The Saddlebred is the “peacock of the show ring”
Since 1902 the World’s Championship Horse
Show has been the most important Saddlebred
show of the season
Saddlebreds have historic importance to the
National Horse Show
ASHA had 322 registered competitions for 2011,
in 2010 there were 296, and in 2009 there were
World’s Championship Horseshow
KSF World’s Championship Horse Show
 This year the World’s Championship Horse Show
had 1,599 total horses compared to 1,563 in 2010
 The World’s Championship Horse Show draws
entries from throughout the United States
 The FREE webcast/VOD (produced in
partnership with USEF) promotes the show and
the breed
 The show is webcast throughout the world
 South Africa • Australia • New Zealand • Germany •
KSF Webcast Statistics - 2011
 Viewership was up by 542% in year-to-year
online video attendance
The webcast was played 58,766 times
The average viewing time was 58 minutes
56,809 hours of video were delivered to viewers
throughout the week
Live results, news, and photos were also
available on the video player
Current American Saddlebred
American Saddlebred Statistics
 Approximately 75,000 American Saddlebreds are
registered in the United States today
Applications for registration are down significantly for
most breeds
Both the American Quarter Horse and the Arabian
breeds showed significant declines in registration
American Saddlebred registrations are up in 2011
over 2010
Overall the American Saddlebred breed has suffered
from the same decline as many other breeds
While other breed association memberships have
suffered as much as a 20% decline according to AHC
information, ASHA’s membership has held flat to
slightly down
ASR and ASHA U.S. Statistics
 Stallions reporting in 2010: 581
 Mares bred in 2010: 3,224
 ASHA membership: 7,244
ASR and ASHA Kentucky Statistics
 Stallions reporting in 2010: 118
 Mares bred in 2010: 1,535
 ASHAS membership: 878
Breed Incentives
Breed Incentives
 To promote interest in the breed, the American
Saddlebred Registry has sponsored a variety of
programs that incentivize the Saddlebred
ASR Futurities
 Prize programs for young horses
 Futurities award purses made up of entry fees
paid to the program over a period of time by
 In 2011, more than $192,000 was awarded in
ASR Futurity classes
ASR Sweepstakes
 The American Saddlebred Sweepstakes Program
is designed to perpetuate the breeding, training
and showing of the American Saddlebred horse
and bring new people into the industry
 In 2011, more than $170,000 was awarded in
ASR Sweepstakes classes
ASR Grand National
 Created to generate excitement in owning and
showing the American Saddlebred by offering
additional prize money for Grand National
recorded horses
 Grand National has awarded more than $2.9
million since its inception
Sport Horse Incentive Program
 Designed to identify and reward owners of
registered Saddlebreds and Half-Saddlebreds
competing in Sport Horse Disciplines
 Horses registered with ASR or HSRA competing
in: dressage • driving • endurance/trail • eventing
• show jumping/hunters • reining are eligible for
$15,000 in prize money
Sport Horse Year End Awards
 Designed to acknowledge, reward, and promote
the versatility of the American Saddlebred
 Open to purebred and Half-Saddlebreds
 Disciplines include:
 Dressage • driving • hunter/jumper •eventing •
distance riding
Saddlebred Select
 Honors and acknowledges the achievements of
registered American Saddlebred horses
 Points are earned at competitions approved by
 Horses enrolled in the program earn points
toward three levels of achievement: bronze,
silver, and gold
ASR Pleasure Horse Awards
 Designed to recognize outstanding American
Saddlebred pleasure horses
 Awards are given annually on a national state
basis by ASR to pleasure horse champions
 Winners are awarded custom-made coolers, are
recognized in the American Saddlebred
magazine, and are recognized at the ASHA
Convention/Annual Meeting held each February
ASR Saddlebred Record/Equitation
 Points are award at USEF recognized shows
 Upon earning enough points, the prefix “CH” or
“CH-EQ” is acquired
 Designed to provide a reference source of current
and accurate information concerning:
 The breeding records of Saddlebred stallions and
 To identify successful breeding combinations
 To identify and honor the outstanding performers of
the show ring
 To keep the history of the breed
Breed Publicity
Breed Publicity
 The Association takes its responsibility of
promotion very seriously.
 In addition to the webcast at KSF, it also
webcasts select sales to promote interest in the
purchase of Saddlebreds.
Tattersalls Fall Sale
Fall 2011 Sale:
6,118 plays
7,272 hours delivered
1 hour, 11 minutes watched ON AVERAGE per view
2,348 unique individual plays of the video
3,024 unique people visited the page
Top 5 countries: US, Canada, UK, Kenya Germany
Fall 2010 Sale:
1,846 unique viewers
6,056 hours delivered
1 hour, 2 minutes watched on average per view
Top countries: US, Canada, UK, Germany
Top cities: Atlanta, Chicago, Cincinnati, Louisville, Charlotte,
Charleston, Nashville, Minneapolis, New York
Other Promotional Endeavors
Other Promotional Endeavors
 Breed magazine published four times per year
 Annual breeders’ reference directory
 Equestrian Life free lesson promotion
 Blaze Magazine Saddlebred feature

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