Tuesday and Wednesday February 11 and 12, 2014 • I can use proper grammar. –bell ringer • I can determine the purpose, target audience, persuasive and propaganda techniques in a variety of PSA’s. • I can write a response to an article. • I can create a Public Service Announcement using propaganda/persuasive techniques in order to learn how to apply those techniques in my persuasive writing. Bell Ringer • Complete numbers 8-10 on your own paper. Check Yourself • 8) J – the sentence requires a comma between the clauses for clarity. • 9) C – Eliminating everything but “those who” makes the sentence more concise without changing its meaning • 10) J – Information about King Arthur is not relevant to this passage; the sentence should be omitted. Today’s Activities…. • Review Aristotle’s Persuasive techniques and propaganda techniques • Examine PSA’s and discuss the purpose, target audience, persuasive and propaganda technique(s) used • Form groups • Read article • Write letter • Begin planning process Aristotle’s Persuasive Techniques • Ethos- ethical appeal (based on the character of the speaker or the writer. Relies on the character, reputation, or expertise of the writer to give the argument validity.) • Pathos-emotional appeal (Uses literary devices such as imagery, sound devices, figurative language, connotative diction to appeal to the emotions) • Logos- logical appeal (research, facts, statistics and reason) Propaganda Techniques • • • • • • • Bandwagon Misleading Claim Expert opinion Testimonial Emotional appeal (transfer) Repetition Rhetorical Question PSA • PSA: Public Service Announcement • Promotes programs, activities, or services of federal, state, or local governments, or the programs, activities or services of non-profit organizations and other announcements regarded as serving community interests • PSA’s can come in the form of video, radio, paper (any media outlet) 1. 2. 3. 4. Examine the PSA ad and evaluate the effectiveness. (Does the image, slogan, information stick with you? Make you think?) Create a T-Chart with 4 columns. Label the columns: purpose, target audience, propaganda technique(s) and persuasive technique(s). Determine the purpose, target audience, propaganda technique and persuasive technique. 1. Remember an ad can use more than one technique! ??? Ever heard of these slogans??? "This is your brain. This is your brain on drugs. Any questions?" "A mind is a terrible thing to waste." "Friends don't let friends drive drunk." "You could learn a lot from a dummy." • These are all widely recognizable slogans from national Public Service Announcement Campaigns Famous PSA’s from the past • http://www.youtube.com/watch?v=nl5gBJGnaXs • http://www.youtube.com/watch?v=KQ_0AwM93j4 Examine the PSA • Determine the purpose, target audience and technique(s) Examine the PSA • Determine the purpose, target audience and technique(s) Examine the PSA • Determine the purpose, target audience and technique(s) Examine the PSA • Determine the purpose, target audience and technique(s) http://www.youtube.com/watch?v=2RUYk zJio24 http://www.youtube.com/watch?v=YpHlzt PeHf8 http://www.youtube.com/watch?v=rOw6T LA85S8 Examine PSA • http://www.dhs.gov/files/reportincidents/seesomething-say-something-public-serviceannouncements.shtm#1 • Determine the purpose, target audience and technique(s). • http://www.youtube.com/watch?v=R0LCmStIw9E • Determine the purpose, target audience and technique(s). Possible PSA Topics • • • • Safe Driving (i.e. texting, drinking, distracted, etc) Performance Drugs Among High School Athletes Bullying Teen Peer Pressure (Say Yes, Say No) Group Project Explanation • You will be placed in groups according to your topic of interest. • Each member will be responsible for working on your group’s PSA! • Read the article about your topic. • Write a letter • Your group will research on Thursday and will create your PSA in power point format and will present to the class. • Remember it is best to incorporate all 3 of Aristotle's persuasive techniques: ethos, logos, pathos A Look Back • Look at a couple of student PSAs from the past. Article and Letter Read the article. Take notes about your article. What do agree with? What do disagree with? Write a letter to the author discussing three things that you agree or disagree with about their article. You must have commentary to back up your claims. • If your article is short, you need to read two. • • • • • Explanation of how work will be completed • Each member will be responsible for working on this project! 1. Determine PSA: 2. 3. 4. o Purpose -(increase awareness, public to take action, etc.) o Target Audience-(K-12 students, high school students, middle-high school students, general public, etc.) o Techniques/Appeals you want to include- (Ethos, Logos, Pathos, Emotional appeal, Testimonial, Bandwagon, etc.) Begin Research o All members will research their group’s chosen topic. Plan your PSA o Decide what research and graphics you want to include. Create PSA o Once you have completed the graphic organizer, create your PSA using Power Point. You may add pictures, charts, video, music, etc. o After your PSA is complete, using the same method as you did to complete your storyboard, your group should come up with a justification about your PSA. The justification should be a paragraph about why the content of your PSA is important, how is it relevant, and how you used the persuasive appeals.