Marketing a Healthy Snack Bar - msc

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Marketing a Healthy Snack Bar
STC Health Week 2010
Sha Tin College Business Education Department
What is marketing?
 Any ideas?
 Here is the definition from our very own Mr Hoang’s
IB textbook
“The process of persuading consumers to buy your
product rather than those of your competitors”
Sha Tin College Business Education Department
How might we do this?
 Any ideas?
 Businesses focus on the “4 P’s” of marketing:
Product, price, promotion and place
Sha Tin College Business Education Department
Product
 Have we made a
product consumers want
to buy?
 How can we make sure
we do this?
 How can we let
consumers know this?
 What does our brand
name say about our
product?
Sha Tin College Business Education Department
Pricing
 The lowest price is not always the best price – why?
Sha Tin College Business Education Department
Promotion
 Firms can use a variety of ways to promote their
product – what ways can you think of?
http://www.youtube.com/watch?v=TnzFRV
1LwIo
Sha Tin College Business Education Department
Place
 How do we sell our product?
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Vending machines?
Small retailers?
Large supermarkets?
Online?
Via Sales agents?!
Sha Tin College Business Education Department
Your task…..
 1. Come up with a brand name for your healthy bar.
You need to be able to give a clear reason why
you’ve chosen the brand name
 2. Come up with an advertising slogan for your bar.
 3 Design a billboard poster to coincide with the
launch of your bar.
Sha Tin College Business Education Department
Presentation…
 Your group must present their mini marketing plan to
a panel of teachers next week. There will be a prize
for the group with the best ideas and the most
professional presentation.
 Your presentation will be 3 minutes long maximum.
Any longer and you will be timed out so you will need
to have a PRACTICE before the lesson.
Sha Tin College Business Education Department

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