Evolving Digital Subscription Models

Report
Evolving Digital
Subscription Models
Moderator:
Chris Dorbandt, Vice President, Consumer Marketing, Scientific American
Panelists:
Nina LaFrance, Senior Vice President, Consumer Marketing and Business
Development, Forbes Media
David Mack, Vice President, Marketing, America’s Test Kitchen
Digital Subscription Products
• Forbes “Enhanced From Print” iPad Edition
– Stand-alone subscription
• 1 year/$29.99 or $2.99/month
– Upgrade to add to iPad edition to print sub
• Subs paying higher than basic rate: no charge
• All others, $9.99/year
– Renewal trigger
• If print sub has 13 issues or less remaining, prompts to
renew with appropriate upgrade offer.
• Renewal and upgrade transactions occur at CDS (no
share to Apple).
– Coming Soon: Android and mobile EFP editions
• Stand-alone digital replica editions
–
–
–
–
–
–
Amazon Kindle
Barnes & Noble Nook
Google Play/Magazines
Zinio multi-platform app
Sony eReaders
Coming soon: more device & reading app editions
America’s Test Kitchen - Digital Subscription Products
• 20+ years CI magazine
archives
• 8+ years CC magazine + 5
Seasons CC TV archives
• $34.95/yr basic price
• $34.95/yr basic price
• Entitlement – print subs and
online members get $29.95/yr
price
• Entitlement – print subs and
online members get $29.95/yr
price
• 13 Seasons ATK TV archives
• $29.95/yr basic price
• Entitlement – print subs and
online members get $19.95/yr
price
• 100+ in-depth, technique,
and recipe specific courses
• Asynchronous
• No Entitlement
• Offered with or without
instructor access
• $20-40/mo
Cook’s Illustrated Magazine
Cook’s Country Magazine
Digital Editions
Digital Editions
• iPad (enhanced) – Adobe DPS
• iPad (enhanced) – Adobe DPS
• Nook, Kindle Fire, Google Play, Zinio
(replica)
• Nook, Kindle Fire, Google Play, Zinio
(replica)
• No Entitlement
• No Entitlement
• $19.99/yr or $1.99/mo subscription
• $6.99 single issues
• $19.99/yr or $1.99/mo subscription
• $5.99 single issues
Scientific American – Digital Subscription Products
Scientific American Digital
•
•
•
•
•
•
Legacy PDF Print Replica Subscription
Product
2 concurrent logins
Includes 15 Years Archival Content
Price: $39.95
Active print subscribers entitled to
purchase for $20
Entitled to Tablet Edition for iPad since
July 2012.
Tablet Edition for iPad
•
•
•
•
Print/Tablet Edition for iPad Bundle
Print Replica enhanced with interactive
features.
$34.99 in iTunes App Store
Entitlement: Free Access to print
subscribers paying full price ($34.97)
Subscribers who purchased their print
subscriptions at discount rate may
•
•
$34.97 US
Tablet Edition access starts in real time
irrespective of print start issue. Expire
synched.
upgrade existing subscriptions through an
advance renewal. Tablet entitlement
then extended to remaining term on
servicing subscription
Scientific American Site License
•
•
•
•
•
Unlimited concurrent logins across IP range.
Includes all Scientific American magazine content,
Scientific American Mind issue content.
Includes 4 years of rolling archival content.
Pricing based on institution type and size
Starting price: $350 per year

similar documents