Hallam FM & Magic AM

Report
Hallam FM & Magic AM
At the heart of your community…
Station Information
Transmission Survey Area
Source: Rajar Q2 2014
Population – 1,298,000
Hallam FM & Magic AM
Women
55%
228
188
Men
45%
0
120
100
200
300
106
100
80
80
158
Weekly Reach 000’s
Weekly Reach 000’s
85
76
69
60
40
ABC1
258
C2DE
20
0
15-24 25-34 35-44 45-54
55+
Source: RAJAR, Hallam FM TSA, 6 months PE Jun 2014
Hallam FM & Magic AM = Bauer Sheffield
Hallam FM and Magic AM
Weekly Reach (000’s)
Hallam FM & Magic AM
416
BBC Radio 2
401
Hallam FM
346
Capital Yorkshire
321
BBC Radio 1
252
BBC Radio Sheffield*
238
BBC Radio 4
158
BBC Radio 5 live
129
Heart Yorkshire
122
Magic AM
105
0
100
200
300
400
500
Source: RAJAR, Hallam FM TSA, 6 months PE Jun 2014
* do not cover the whole TSA.
Hallam FM
Reaching more people in South Yorkshire than any other commercial station
Market share of 10% of South Yorkshire
346,000 adults…listening for an average of 7.3 hours per week!
Home of Big John @ Breakfast
Source: RAJAR, Hallam FM TSA, 6 months PE Jun 2014
Hallam FM
Men
45%
Women
55%
70
Weekly Reach 000’s
60
61
76
71
61
0
Weekly Reach 000’s
76
80
50
40
30
50
100
150
200
250
144
ABC1
20
201
C2DE
10
0
15-24 25-34 35-44 45-54
55+
Source: RAJAR, Hallam FM TSA, 6 months PE Jun 2014
Magic AM
Demographic Profile
40
45
Men
44%
Women
56%
35
Weekly Reach 000’s
Weekly Reach 000’s
40
30
21
25
20
16
15
13
15
10
5
0 10 20 30 40 50 60 70 80 90
ABC1
C2DE
21
84
0
15-24
25-34
35-44
45-54
55+
Source: RAJAR, Magic AM TSA, 6 months PE Jun 14

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