a PowerPoint slide deck

2015 Wake Forest University Marketing Summit
Competition Overview
Welcome to the 2015 Marketing Summit
This year the Wake Forest University Marketing Summit is celebrating its 25th anniversary.
The Marketing Summit is proud to be one of the most prestigious and competitive business
case competitions in the world.
To commemorate this special moment in our history, The Marketing Summit is partnering with
Inmar, an operator of intelligent commerce networks, to host the final rounds of the competition
during their annual Analytics Forum – a 3-day symposium featuring thought leaders offering
their insights on the future of Big Data.
The following deck will provide you with an overview of the competition, rules, schedule of events
and information about the organizing body as well as background on the Inmar Analytics
The members of the organizing body would like to thank you for your interest in competing in the
Wake Forest University Marketing Summit and are expecting your application to be of the
highest quality and effort.
If you have any questions you can contact one of our representatives by emailing
[email protected]
Until April,
Tom Blue, Competition Co-Chair
Laura Bondel, Event Co-Chair
Nick Tankersley, Marketing & Communications Co-Chair
Table of Contents
Competition Overview
Schedule of Events
Prize Pool
Contact Information
Competition Overview
Summary: The Wake Forest University Marketing Summit is a case competition dedicated to
putting the best business students in front of leading companies to help them solve a new age
of marketing problems.
Competition Breakdown:
3 Rounds: Qualifying, Semi-finals and Finals
2 Divisions: Undergraduate, Graduate
Team Makeup: 3-5 Students (not all members have to present)
Key Dates:
Round 1 Qualifying Application - Feb. 2nd. Upload by 11:59:59 pm EST.
Semi-finalists announced – February 18th
Competition Case released – March 26th
Round 2 Semi-finals – April 6. Winston Salem, NC
Round 3 Finals – Undergraduate April 7, Graduate April 8. Winston
Salem, NC (as a part of the Inmar Analytics Forum).
Competition Overview
• Teams submitting an application agree that they will travel to Winston Salem
North Carolina and will be available to compete April 6-8 if accepted.
• Each Semi-finalist team is invited to attend all sessions and events at the
2015 Inmar Analytics Summit.
• The Marketing Summit will provide lodging, transportation and 3 dinners
while in Winston Salem for all invited teams. Travel to Winston Salem is the
responsibility of the team.
• All participants must be students who are currently enrolled at their University at the time
of the competition (April 6-8)
• Each participant must be a student at the same university, though a mixture of academic
backgrounds is both accepted and encouraged
• Case solutions will be the work of the team only. Faculty, administration and advisors
may help the team work on their general case preparation and presentation skills but no
substantive work may be performed by a non-team member
• All teams will be comprised of member from their respective divisions, no graduate on
undergraduate teams and vice-versa
• Substitutions are allowed at the discretion of the Marketing Summit organizing team.
Notice of substitutions should be sent to [email protected] as soon as they are known.
• Teams with members that will not be traveling for the final rounds must make that clear in
their application or as soon as that information is known.
For more on the Marketing Summit rules of competition please see our FAQ –
Competition Schedule
Sunday April 5 – Monday April 6, 2015 – Teams Arrive
Monday April 6, 2015
12:00 – 2015 Marketing Summit Kickoff & Lunch
1:00 – 4:00 Semi-finals: Undergraduate & Graduate Presentations
6:00pm – Opening night and dinner, finalists announced
Tuesday April 7, 2015
8:00 am – Inmar Analytics Forum welcome and introduction
1:00 pm – 2:00 pm – Undergraduate Finalists’ Presentations
4:00 pm – Undergraduate Winners Announced
6:00 pm - Dinner
Wednesday April 8, 2015
8:00 am – Day 2 kickoff
1:00 – 2:00 pm – Graduate Finalists’ Presentations
6:00 pm – Dinner and Graduate Winners Announced
The Case Competition – Round by Round
Qualifying Round (Feb. 2)
 Download the qualifying case
@ marketingsummitlive.com
 Get your team together
 Formulate a solution to the
 Create a PowerPoint with your
solution – 5 content slides max
 Record a video introducing
your team
 Upload your solution and your
team application via
 Semi-finalists will be notified in
mid February
Semi-Finals (April 6)
Finals (April 7, 8)
In Winston-Salem
Inmar Analytics Forum
 Competition case is distributed
March 26 to qualifying teams
 Live and breath the case for a week
 Translate your solution and prepare
a deck
 Work on your presentation
 Travel to Winston Salem
 Present your deck to a panel of
judges – 15 minute presentation, 5
minutes of Q&A
 Finalists will be announced at the
Marketing Summit Kickoff Dinner
 Qualifying teams are allowed to
make changes to their
presentations before the finals
 April 7 – Undergraduate teams
present @ The Inmar Analytics
 Undergraduate winners announced
the evening of April 7
 April 8 – Graduate teams present @
The Inmar Analytics Forum
 Graduate winners announced
evening of April 8
Prize Pool
This year the Marketing Summit is offering $45,000 in total cash prizes.
1st Place: $8,000
2nd Place: $3,000
3rd Place: $2,000
1st Place: $20,000
2nd Place: $5,000
3rd Place: $3,000
Other Prizes
Fan Favorite: 2 X $1,000/ 1 team from each grad and undergrad division
Best Presenter: 2 X $1,000 / 1 from each division
Contact Information
For all inquiries please contact:
Nicholas Tankersley
Marketing & Communications Co-chair
[email protected]
Or on Twitter @MktgSummitLive
Or on Facebook https://www.facebook.com/marketingsummit

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