Slide 1

Report
Chapter 15
(Speaking to Persuade)
Preparing a Persuasive Speech

Question of Fact


Question of Belief


focuses on what is right or wrong
Question of Policy


concerns statements that are either true or false
act on a policy or agree that a policy should
change
ACTIVITY 1 – Identify different questions
Limiting Topic and Writing Thesis

A good persuasive topic is one that…
 You
feel strongly about
 Other people have different views on
 Ann

Welch’s candidacy for senior class president.
Writing Your Thesis:

State your goal clearly…
 Ann
Welch is qualified to be our senior class president
 Ann Welsh is the best choice for senior class president
 You should vote Ann Welch as senior class president

ACTIVITY: Brainstorm problems in our school and

activity.
Choose one and write it as a Fact, Belief, and Policy.
Using Persuasive Techniques
To get people to think, believe, or act the
way you want them to:
 Applying Logical Reasoning

Argument
Reason
Evidence
Evidence
Reason
Evidence
Review of Supporting Evidence





Fact
Statistic
Expert Opinion
Example
Illustration





Anecdote
Definitions
Descriptions
Quotations
Comparison
Using Persuasive Techniques

Emotional Appeals:
Statement that arouses strong feelings
 Use specifics
 Use vivid language
 Refer to the audience directly


Establishing Credibility:
Cite Sources
 Sincerity—quality of being genuine
 Dynamism—quality of being energetic and
enthusiastic.

HOMEWORK
Use one of the
problems we
brainstormed to
complete
Teens need to use their seatbelts
Thousands are injured
and killed each day
1# killer
in USA
(Fact)
At least
20% of
people
don’t use
their
seatbelt
(Statistic)
2nd killer of
teen drivers
“Teens have a much
higher chance
because they aren’t
used to the road; they
double their chance
of an accident.
(Quote)
Adapting to Your Audience
Favorable
• Majority of the listeners agree
• Strengthen existing feelings
Neutral
• Give all sides equal time
• Need information to persuade
Apathetic
• Most difficult to persuade
• Show it personally affects them
Hostile
• Majority of listeners oppose you
• Show that they should listen
Organizing Your Speech

Using a Deductive Approach:

Statement of Reasons Method
 Thesis
is stated directly and followed by supporting
reasons.

Problem-Solution Method
 Discuss

problem, then solution
Comparative Advantage Method
 Presents
each reason as a benefit.
 Using words such as more or better.
Organizing Your Speech

Using and Inductive Approach:

Criteria-Satisfaction Method
 Create
sound criteria, show how proposal satisfies
those criteria.

Negative Method
 Show

that no other option is acceptable.
Monroe Motivated Sequence
 Draw
attention to problem
 Show a need for action
 Satisfy that need
 Help the audience visualize the benefits
 Suggest a specific action
ACTIVITY:

Divide into groups







1.
2.
3.
4.
5.
6.
Statement of Reason
Problem-Solution
Comparative Advantage
Criteria-Satisfaction
Negative
Monroe Motivated
Create outline on overhead, share
HOMEWORK:

Determine Topic for a Problem Solution
Speech

Must be a problem in our school or
community

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