Recognizing Purpose and Audience in Media Texts

Report
Recognizing Purpose
and Audience in Media
Texts
What is Media?
OTHER MEDIA:
•
•
•
•
•
•
•
Newspapers
Books and magazines
Recorded music
Movies
Radio
Television
The internet
Purpose of Media Text
• Who created it?
• Who benefits from it? E.g., If the media text is
trying to sell you something, then the company
will benefit. If the media text is meant to inform
the public (for example, an ad to encourage
people to stop smoking), then the public benefits
from the text.
• Why was it created? It can be to inform,
entertain, or persuade. For example, an ad for a
movie is trying to persuade you to do something:
watch that movie!
What is the purpose of this media
text?
What is the purpose of this media
text?
What is the purpose of this media
text?
What is the purpose of this media
text?
What is the purpose of this media
text?
What is the purpose of this media
text?
What is the purpose of this media
text?
What is the purpose of this media
text?
What is the purpose of this media
text?
Audience of Media Texts
• What audience is the media text intended for?
• How do you know?
• What specific features of the media text
(music, colors, text, mood and so on) appeal
to such an audience? For example, a media
text produced to appeal to teens might
include young actors and use modern music.
Who is the intended audience of this
media text?
Who is the intended audience of this
media text?
Who is the intended audience of this
media text?
Who is the intended audience of this
media text?
Who is the intended audience of this
media text?
Who is the intended audience of this
media text?
Your Assignment
• Choose a media text.
• Write a few paragraphs about the purpose
and audience of the media text.
• Finally, answer this question:
Explain how recognizing purpose and audience
helps the reader to determine the intended
meaning of a media text.

similar documents