Hybrid Messaging Workshop II

Report
Hybrid Mail
Concept Definition and
Business Paradigm
Tuesday, April 13, 1999
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
The (r)evolution
Yesterday and Today
Yesterday and Today
Internet
Today and Tomorrow
Impact on the Letter volume
(over time)....
@post - the idea
Keep the same trust in the
electronic world as in the
physical world!
Ensure traditional mail
confidentiality!
@post
• Secure market for
electronic letter delivery
• Create an
electronic/hybrid link
between households and
Sweden Post
• Create a base service for
electronic delivery of
information and mass
communications
• Create a client platform
for electronic services
The traditional postal address is used!
Anna Hansson
Mainstreet 34
S-193 97 Bro
Sweden
[email protected]
@post - the address
e-mail address
e-mail alias
(changes when Anna
moves to a new adress)
(changes upon Anna’s request)
[email protected]
Postal address
(changes when Anna moves
to a new address)
(2)
[email protected]
[email protected]
Anna Hansson
Mainstreet 34
S-193 97 BRO
@post - Added value
The recipient can choose how to receive the
mail
@postservice
The @post security
• @post enables control of the electronic
signature for outgoing mail as well as
control of electronic signature and
decryption of incoming messages
• @post allows the use of an id stored on a
smartcard or other software media
• @post provides interoperability with PSS
(Post Security Services)
@post - other features
• created messages can be delivered by email, ePOST (hybrid) or fax
• @post is interoperable with International
Data Post (international hybrid mail)
• provides required billing information
@post components
Sender
CA
functionality
Receiver
Hybrid
Service
ePost
Catalogue
LDAP
@post
client
@post
client
eSwitch Redirect
HTML
interface
Mailserver
Billing
server
Payment
server
Mailserver
HTML
interface
@post access
@postclient
WEBbrowser
ISP
Hybrid
mail
Info-kiosk
@post client
Modempool
WEB-TV
@post client
CableTV NW
@post production site(s)
Postoffice
Postal
TCP/IP net
@post mail service scenario
CA
functionality
Hybrid
Service
ePost
Catalogue
LDAP
eSwitch Redirect
@post
client
Mailserver
Payment
server
Billing
server
Mailserver
@post
client
@post invoicing service scenario
CA
functionality
Hybrid
Service
ePost
Catalogue
LDAP
eSwitch Redirect
Mailserver
Invoice
Payment
Paymentserver
Billing
server
Payment order
Invoice
HTML
Invoice
Mailserver
Payment
order
HTML Form
@post
client
@post service scenarios
• Letters
•
– Personal mail
•
– Push services
•
(requested information)
•
– Advertising (interest
led)
– Mass distribution
• Registered mail
• HTML based
electronic invoicing
• Electronic stamp
Electronic seal
Directory services
Notary services
POP3 redirect services
This type of projects is being evaluated,
or is under way, at several other postal
organizations, including US-Mail,
the Dutch post office and the other Nordic
postal administrations.
Coordination is being discussed via UPU.
Internet
Email
Services
Surface
mail
Hybrid
mail
Private
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
Public
SOHO Value Proposition
• Annual savings per user user = $1,560
= 1 hybrid mail/day * 10 minutes saved =
60 hours * $26/hr.
• Increased productivity.
• High Speed Track-able Delivery.
• Secure, Certified and Non-Repudiable Mail.
• Virtual Email
• Universal Inbox for all Communications
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
Areas of Competence
• Product Marketing and Research
– Business: Requirements, Case and Process
– Technology: Messaging, Postal Services, Data,
Network, Security & System
– Project Management and Resourcing
– Risk Assessment & Mitigation
– Independent Reviews and Audits
• Business Partner & Venture Negotiation
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
Global Hybrid Mail Business
Strategic
Vision
Support
Blue Prints
Sale or Float Market &
V-Capital
Research
Implement
Requirements
& Negotiate
PRB, Business
GHM
with Buyers
Case & BPP
Global
Risk Analysis
Hybrid
Mail
Prototype
Australian
F-Spec
& US Hub
DataMod
Pilot Service
Support Design
In/Co/Out P-Plans
Vendor &
Sourced
Project
Delivery
Management
Pricing Scenario 1: Penetration
$40,000,000
$30,000,000
$20,000,000
$10,000,000
Total Net
Margin $ (1)
$-
Cumulative net
1998- 1999- 2000- 2001- 2002- 2003- 2004-
$(10,000,000)
$(20,000,000)
$(30,000,000)
1999 2000 2001 2002 2003 2004 2005
cash f low s (1)
What does it take to make it?
• Trusted Distribution by Australia Post
• Postal Services Expertise in sorting,
labelling, distribution and tracking.
• Customer Care & Billing for millions of
customers - aka Telcos
• Intelligent Addressing & Distributed Nodes
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
Hybrid Mail SMTP Handler
SMTP Handler Modules and Logic for Hybrid Mail
Hybrid Mail
SMTP Handler
Authentication
of Subscribers
Both A-Party and
B-Party supported
Address Handler
Postal Address
Email Address
Other Addresses
Billing
of Subscribers
Both A-Party
& B-Party supported
Authentication
Authentication Module
Authentication
of Subscribers
[email protected]
authentication
DNS match domain
alternative criteria for
authentication
Additional Checks
after initial authentication
If OK, Message forwarded
for address analysis
@domain trusted
Web sign-on
Message Size Check
from-address trusted
X.509 signed
Virus Check
to-address trusted
Anti-Spam Check
SMTP Address Handler
Hybrid Mail HM - SMTP Address Handler
Address Type
Determination
@domain
analysis
@HM-domain
address analysis
Additional Checks
for Hybrid Mail
= @HM-domain
continue
[email protected]
=valid email address
Special Service Flags
Postal Class
Registered
Other
!=HM-domain
treat as email
address =
PSTN number for
phone/fax/SMS
Hybrid Mail Medium
Default Print
Colour/Stationary
CD-ROM/DVD
address =
postal address
Print File Size
Calculate Itemised
Billing Information
error handler
Intelligent Addressing
• Base-address[-service-flags]@domain
• Base-address types include email, postal,
phone voice mail, fax, SMS-pager and so on
• Examples:
• Ben.Livson.36.Minnamurra_Road.[NSW.]
2063[.Australia]@domain for postage
• [61.2][email protected] for voice mail
• [61.2][email protected] for facsimile
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
Billing Information
•
•
•
•
•
Message-ID
Date-Time
From-Address
Message-Title
Postal Class
&
&
&
&
&
Customer-ID
Status
To-Address
No of Pages
Cost
Hybrid Mail Service Activation
Get
customer-id
web logon &
[email protected]
Subscriber
Enable
browser &
enter hybrid
mail web
service site
Enter contact
Prompt for [email protected]
details,
email-address and if user has no email or cannot
credit or debit card forward existing email address
OK
Request
certificate
Prompt whether
certificate required
for authentication?
OK
Hybrid Mail System
Validate credit or
debit card details
Generate customer-id,
@hm-domain web logon
[and optionally
[email protected]]
Issue S-MIME
X.509 certificate
Update authentication
profile if requested.
Welcome
Well Done!
Usage of Hybrid Mail
Subscriber
Enable
browser or
email-client
Provide logon or
trusted email
address and/or
certificate
Send message
Customer Care:
•track message-id
•raise & follow trouble-ticket-id
•on-line itemised billing
•maintain customer profile
including B-party messaging
preferences
Return message-id
Hybrid Mail System
authenticate
•Analyse address type
•Generate message-id
•Generate charge-record
•Pass message to HM or
fax-telephony .. gateway
Support back-end
subscriber profile,
assurance & billing
functions
Value Added Services
•
•
•
•
•
•
•
Express delivery of the last leg
Certified, non-repudiable & track-able items
Colour on demand print eg. Colour glossies
Overhead transparencies, greeting cards …
Media delivery of floppy disk & CD ROM
Out-sourced mail room (out & inbound)
Document audit services ...ecommerce
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
Hybrid Mail Process View
CustomerCare
Security
Performance
Pricing
CustomerCare
Security
Performance
Pricing
CustomerCare
Security
Performance
Pricing
CustomerCare
Security
Performance
Pricing
Customer
Service &
Billing
Messaging
& Directory
Intelligent
Addressing
Distributed
Nodes
Hybrid Mail
Conversion
Networking
Interfaces to
Voice Mail
Fax, SMS ..
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
Hybrid Mail
Intelligent Node Applications
Web
Email Certificate
& Proxy Server Server
Directory Print &
Intranet
Server
Postage
Hybrid Mail Backbone
Email
Post
ISPs
IMS
PS
Voice
Mail
Delivery
Fax &
SMS
National
Hybrid
Internet
Mail
Intranet
Postal
Internet
PSTN
Virtual
Email
Tel
Systems Integration / Universal Inbox
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
Hybrid Mail Options
Managed Interfaces
Postal Services
Final Distribution
Email
Royal Mail
USPS ..
Surface Mail
Public
Internet
Intelligent Addressing
and Distributed Nodes
Gateway
Voice Mail
GHM
Intranet
M
Fax, Pager, EDI & SMS
Help
Desk
Robot
Directory
Services
Web-enabled
Customer
Care
Web
Tracker
Web
Service
Activator
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
HM Intelligent Nodes
Directory
Node
Printers
Mail Machinery
Gateways
FireWall
Router
DMZ
HM
Intranet
Web Server
Billing
© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.
Australian WWW users
Home
7
Millions of users
6
Small business
5
4
Medium or large
business
3
Government
2
Education
1
0
1997
1998
1999
2000
20001
So urce: IDC (June 1998); 1998-2002 are fo recasts.
2002
Total (excluding
overlap)
New demand created by e-addressing hybrid mail
$200
AP hybrid mail
revenue: new
demand ($m)
$180
$160
$ million
$140
AP hybrid mail
revenue:
existing letters
demand ($m)
$120
$100
$80
NOTE: P rimary
assumptio n is that
o nly 30% by vo lume o f
hybrid mail co nstitutes
new demand.
$60
$40
$20
$-
So urce: ECU
2001
2002
2003
2004
2005 estimates
Table 1: Subscriber activation – and hybrid mail services
Party charged
A-party
(sender)
B-party
(receiver)
Type of fee or charge
Per
transaction
Activation
Subscriber
activation


 (?)
Directory entry or
additions



Hybrid Mail:




Colour printing



Stationery or
brochure


Greeting card


CD-ROM; media
conversion

Transparencies

Document
management


Notary services







Inbound
mailroom





Outbound
mailroom
Excess

Postal class
Certified Mail
Periodic









Table 2: E-mail and telephony-based messaging services
Party charged
A-party
(sender)
B-party
(receiver)
Type of fee or charge
Per
transaction
Activation
Email Services:
Periodic
Excess

Preferences:
add, move,
delete

Autoforward




Web mail



IVR mail



POP mailbox



IMAP mailbox



IMAP storage



Alias & lifetime
E-Mail address





Autoreply and
acknowledge
List services

Certified signed
mail

KeyPOST
certificate


Fax



SMS (Short
Message
Service)



Voice Mail






Gateways:


Price per hybrid m ail (1 page)
Hyrbrid mail Aggregate Demand (est.)
$2.60
$2.40
$2.20
$2.00
$1.80
$1.60
$1.40
$1.20
-
0.5
1.0
1.5
2.0
2.5
3.0
3.5
Total volum e: m illions p.a. (Year 1)
NOTE: Unit price impacts the both the number of subscribers (users) and annual
usage
rates, and therefore total volume.
Provide every Telco FNN an
email address [email protected]
• Subscribers activate their email address via
http://www.whitepages.com.au/activate by
using the last Telco bill information:
• FNN, eg. 0299580489. If multiple FNNs, a
subscriber may select any one or all.
• Account number, eg. 190 3142 000
• Bill number, eg. T143551943-8
• Email forwarding address - mandatory!
Full National Number FNN
• [email protected], say [email protected],
subscribers a unique email address the
format of which will be known to all
everybody. Access is as good as the White
and Yellow Pages.
• [email protected] enables every
Australian to have an email address.
• [email protected] etc.
Integration with White Pages
• Each email address activated is displayed as
a hotlink in the electronic white pages and
gets printed for an extra charge in the White
Pages. For example:
• LIVSON.B.36 MINNAMURRA.RD.
NORTHBRIDGE.2063 Map Preferences
[email protected]
• Also [email protected]

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