kiss 101 - Bauer Media

Report
KISS 101
MEDIA PACK
Q3 2014
TOPLINE HIGHLIGHTS – Q3 2014
•
KISS 101 has 494,000 listeners
•
On average listeners listen to KISS for 6.2 hours a week
•
In total KISS listeners listen for over 3 million hours each week
•
KISS has a market share of 6.1% amongst all adults 15+
•
KISS is commercial market leader for reach and share amongst 15-24s 15-34s and 15-44s
•
Our strongest audience is 15-44s in which we are commercial market leader with 396,000
listeners
•
KISS 101 has 249,000 ABC1 listeners and 344,000 Housewives/main shoppers
•
Rickie, Melvin and Charlie in the Morning reaches 202,000 listeners
•
Jez from 9am-12pm reaches 250,000 listeners
•
Neev on 12-3pm and reaches 223,000 listeners
•
[email protected] with Michael & Andria from 3-7pm reaches 282,000 listeners
•
KISS 101 is part of KISS UK which reaches 4.9 million adults across the UK every week
Source: RAJAR Q3 2014
KISS 101:
DEMOGRAPHIC PROFILE
45+
Female
57
C2DE
50
%
Male
43
Sex
Source: RAJAR Q3 2014
ABC1
50
Class
20
35-44
17
25-34
27
15-24
37
Age
AGE VS. COMPS
15-24
20
17
25-34
35-44
45+
22
23
38
39
%
17
18
27
27
16
22
53
17
27
13
38
KISS 101
Source: RAJAR Q3 2014
BBC Radio 1
19
34
19
33
22
20
37
16
29
16
22
Heart West Capital South The Breeze Nation Radio 106 JACKfm
Country
Wales
WEEKLY REACH ADULTS:
KISS VS. OTHER STATIONS IN IT’S TSA
494
433
000s
180
KISS 101
Heart West
Country*
Capital South
Wales*
Source: RAJAR Q3 2014* Station TSA doesn’t cover all of KISS TSA
114
101
96
106 JACKfm
(Bristol)*
The Breeze
South West*
Nation Radio*
WEEKLY REACH 15-24:
KISS VS. OTHER STATIONS IN IT’S TSA
181
000s
83
62
28
KISS 101
Heart West
Country*
Capital South
Wales*
Source: RAJAR Q2 2014* Station TSA doesn’t cover all of KISS TSA
Nation Radio*
25
106 JACKfm*
16
The Breeze
South West*
WEEKLY REACH 15-34:
KISS VS. OTHER STATIONS IN IT’S TSA
314
000s
168
110
60
KISS 101
Heart West
Country*
Capital South
Wales*
Source: RAJAR Q3 2014* Station TSA doesn’t cover all of KISS TSA
Nation Radio*
51
106 JACKfm*
35
The Breeze
South West*
WEEKLY REACH 15-44:
KISS VS. OTHER STATIONS IN IT’S TSA
396
264
000s
138
75
KISS 101
Heart West
Country*
Capital South
Wales*
Source: RAJAR Q3 2014* Station TSA doesn’t cover all of KISS TSA
Nation Radio*
71
106 JACKfm*
48
The Breeze
South West*
% OF KISS LISTENERS WHO LISTEN TO
OTHER STATIONS
0%
6%
8%
41%
17%
28%
Source: RAJAR Q3 2014
BBC Radio 1
Heart West Country*
Capital South Wales*
The Breeze South West*
Nation Radio*
106 JACKfm*
KISS 101 TRANSMISSION AREA

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