Will Rule the ? Google's beliefs Have they deviated from their Mission Statement? After over 100 acquisitions, it’s hard to believe that they still only do “one thing”. List of mergers and acquisitions by Google – Wikipedia How have the acquisitions changed since 2001? What appear to be the current focus and why? The bottom-up justification for M&A at Google “a product manager that has a problem and needs to solve that problem is the raison d'être of a potential acquisition” On how much it is willing to spend on a company “the value of a deal equals the value of the team plus the value of the year it would spend a Google team to create the same product” Business Insider article List 3 benefits of the Nest purchase. Which do you think is the most important and why? Forbes Article What is the “Internet of Things”? What are the concerns about the purchase and why should this concern Google? The Internet of Things CNET Article - Internet of Things Charlie Brooker's view on the Internet of Things - Youtube (17:40 - 19:40min) The Daily Mash's Vision of Google's Future What problems can you foresee with Google’s omnipresence? “Network thinking is poised to invade all domains of human activity and most fields of human inquiry. It is more than another helpful perspective or tool. Networks are by their very nature the fabric of most complex systems, and nodes and links deeply infuse all strategies aimed at approaching our interlocked universe.” Barabási, Linked, p. 222. Google Driverless Cars - Youtube clip Google Glass Review - Youtube clip BBC - Google patent advert technology linking restaurants to free taxis BBC - Google patent robot that updates social media on your behalf Are these diversifications in line with their mission statement and beliefs? Justify your answer. Google Glass V Black Mirror - Youtube clip Black Mirror (The Entire History of You) was a 2011 TV programme in which everyone had a hard drive implanted in the brain which would record and play back everything the person saw. How many years until this becomes a reality? Discuss the advantages & disadvantages of this technology.