FERI SETYOWIBOWO M. SABANDI BKK PTN P. EKONOMI FKIP UNS Welcome! Pendidikan Tata Niaga Jurusan P.IPS FKIP UNS 0815 790 8227 [email protected] http://ferysw.staff.fkip.uns.ac.id 2 E-COMMERCE • COMMERCE MERUJUK PADA SEMUA AKTIVITAS PEMBELIAN ATAU PENJUALAN BARANG ATAU JASA – MARKETING, SALES, PAYMENT, CS ELECTRONIC COMMERCE: • MELAKUKAN PERDAGANGAN DENGAN BERBANTUKAN KOMPUTER, JARINGAN DAN APLIKASI-APLIKASI PERDAGANGAN E-commerce • Proses pembelian, penjualan, pengiriman, pertukaran, barang, jasa atau informasi melalui jaringan • Pure click vs partial click – Berdasarkan derajat digitization • Product • Process • Intermediary – Pure requires all three components to be fully digitized • Internet versus non-Internet – Most are Internet based – May be value-added networks or local area networks Interaksi pelaku E-commerce • • • • • • • • • Business-to-business (B2B) Business-to-consumer (B2C) Consumer-to-consumer (C2C) Consumer-to-business (C2B) Government-to-citizens (G2C) Collaborative commerce between partners Business to employees Intrabusiness/Intraorganizational commerce Mobile commerce (M-commerce) e commerce • Business to business (B2B) – automating supply – increasing business efficiency • Business to Consumer (B2C) – Retail Sales – Customer Support • Consumer to Consumer (C2C) – Online Auctions APLIKASI E-COMMERCE • SUPPLY CHAIN MANAGEMENT • VIDEO ON DEMAND • REMOTE BANKING • PEMBELIAN DAN PEMELIHARAAN • ONLINE MARKETING/ADVERTISING • HOME SHOPPING • AUCTIONS INFRASTRUKTUR E-COMMERCE • Information superhighway infrastructure – Internet, LAN, WAN, routers, etc. – telecom, cable TV, wireless, etc. • Messaging and information distribution infrastructure – HTML, XML, e-mail, HTTP, etc. • Common business infrastructure – Security, authentication, electronic payment, directories, catalogs, etc. Advantages of Electronic Commerce • Increased sales – Reach narrow market segments in geographically dispersed locations – Create virtual communities • Decreased costs – Handling of sales inquiries – Providing price quotes – Determining product availability • Being in the space Disadvantages of E-Commerce • Loss of ability to inspect products from remote locations • Rapid developing pace of underlying technologies • Difficult to calculate return on investment • Cultural and legal impediments 11 What is working? • Pornography • Travel / Tourism • Retail - items that don’t need personal touch objectivity in product quality and performance – music, books, gifts, Computers, electronic items – Auctions • Real Estate - houses and investment properties. • Customer support services • More efficient and effective processes between businesses (B 2 B) What is not working? • Items which require “touch and trial” – Luxury goods – Clothes - beyond Tshirts • Groceries - it works for some people but market is restricted Note: Many OFF line factors determine success of Online service. Eg. Transport network, customer profiles, E-commerce Mechanisms • Electronic auctions – Competitive market mechanisms • Forward auctions – Sellers place offers and buyers make sequential bids • Reverse auctions – Sellers are invited to submit bids on product or service buyer wants • Bartering – Exchange of goods or services without money transactions • Portals – Information gateways • Single point of access through Web browser Portals • Commercial – Offer content to broad audiences • Routine • Little personalization • Publishing – Based on specific interests • Extensive search capabilities • Personal – Target specific filtered information • Narrow content • Personalized • Mobile – Accessible through mobile devices Objectives? • Why get online? – – – – – – Promote awareness of your Organization Sell a product Customer support Information and contact page Networking Everyone else has a web page Plan • What is your product? • Electronic, Services or physical • Portable and inexpensive to deliver • Tourism • Who is your market? • Overseas Fish buyers • Upper income art collectors • Budget travellers / Up market • Obstacles, Implementation and deadlines. 1 Consumer finds 6 something she wants to buy at a “shop” on the Net Verification and remittance of actual funds Shop 2 Consumer sends on enciphered request for payment to her bank The electronic bank sends back a secure packet of ecash 3 Merchant Server 4 Consumer sends the ecash to the shop Shop Consumer’s Bank 5 Consumer Public Key The shop sends the packet of cash to its bank Merchant Bank Agents and Intermediaries Legal and Ethical Issues • Fraud – Seller’s and buyer’s • Buyer protection • Seller protection – Unwarranted repudiation – Intellectual property rights – Domain names • Privacy issues – – – – Cookies Web tracking Sales of lists Monitoring e-mails and site visits • Taxation • Disintermediation • Intellectual Property issues Major Legal and Ethical Issues in Electronic Commerce • Privacy • Intellectual Property • Free Speech • Taxation • Computer Crimes • Consumer Protection • Miscellaneous What is M-Commerce? • Also known as pervasive computing – E-commerce done in a wireless environment – Any transaction with a monetary value that is conducted via a mobile telecommunications network. Let’s Have a Great Semester!