ferysw.staff.fkip.uns.ac.id

Report
FERI SETYOWIBOWO
M. SABANDI
BKK PTN
P. EKONOMI
FKIP UNS
Welcome!
Pendidikan Tata Niaga
Jurusan P.IPS
FKIP UNS
0815 790 8227
[email protected]
http://ferysw.staff.fkip.uns.ac.id
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E-COMMERCE
• COMMERCE MERUJUK PADA SEMUA
AKTIVITAS PEMBELIAN ATAU PENJUALAN
BARANG ATAU JASA
– MARKETING, SALES, PAYMENT, CS
ELECTRONIC COMMERCE:
• MELAKUKAN PERDAGANGAN DENGAN
BERBANTUKAN KOMPUTER, JARINGAN DAN
APLIKASI-APLIKASI PERDAGANGAN
E-commerce
• Proses pembelian, penjualan, pengiriman, pertukaran,
barang, jasa atau informasi melalui jaringan
• Pure click vs partial click
– Berdasarkan derajat digitization
• Product
• Process
• Intermediary
– Pure requires all three components to be fully digitized
• Internet versus non-Internet
– Most are Internet based
– May be value-added networks or local area networks
Interaksi pelaku E-commerce
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Business-to-business (B2B)
Business-to-consumer (B2C)
Consumer-to-consumer (C2C)
Consumer-to-business (C2B)
Government-to-citizens (G2C)
Collaborative commerce between partners
Business to employees
Intrabusiness/Intraorganizational commerce
Mobile commerce (M-commerce)
e commerce
• Business to business (B2B)
– automating supply
– increasing business efficiency
• Business to Consumer (B2C)
– Retail Sales
– Customer Support
• Consumer to Consumer (C2C)
– Online Auctions
APLIKASI E-COMMERCE
• SUPPLY CHAIN MANAGEMENT
• VIDEO ON DEMAND
• REMOTE BANKING
• PEMBELIAN DAN PEMELIHARAAN
• ONLINE MARKETING/ADVERTISING
• HOME SHOPPING
• AUCTIONS
INFRASTRUKTUR E-COMMERCE
• Information superhighway infrastructure
– Internet, LAN, WAN, routers, etc.
– telecom, cable TV, wireless, etc.
• Messaging and information distribution
infrastructure
– HTML, XML, e-mail, HTTP, etc.
• Common business infrastructure
– Security, authentication, electronic payment,
directories, catalogs, etc.
Advantages of Electronic Commerce
• Increased sales
– Reach narrow market segments in geographically
dispersed locations
– Create virtual communities
• Decreased costs
– Handling of sales inquiries
– Providing price quotes
– Determining product availability
• Being in the space
Disadvantages of E-Commerce
• Loss of ability to inspect products from
remote locations
• Rapid developing pace of underlying
technologies
• Difficult to calculate return on investment
• Cultural and legal impediments
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What is working?
• Pornography
• Travel / Tourism
• Retail - items that don’t need personal touch objectivity in product quality and performance
– music, books, gifts, Computers, electronic items
– Auctions
• Real Estate - houses and investment properties.
• Customer support services
• More efficient and effective processes between
businesses (B 2 B)
What is not working?
• Items which require “touch and trial”
– Luxury goods
– Clothes - beyond Tshirts
• Groceries - it works for some people but market
is restricted
Note: Many OFF line factors determine success of
Online service. Eg. Transport network, customer
profiles,
E-commerce Mechanisms
• Electronic auctions
– Competitive market mechanisms
• Forward auctions
– Sellers place offers and buyers make sequential bids
• Reverse auctions
– Sellers are invited to submit bids on product or service buyer
wants
• Bartering
– Exchange of goods or services without money
transactions
• Portals
– Information gateways
• Single point of access through Web browser
Portals
• Commercial
– Offer content to broad audiences
• Routine
• Little personalization
• Publishing
– Based on specific interests
• Extensive search capabilities
• Personal
– Target specific filtered information
• Narrow content
• Personalized
• Mobile
– Accessible through mobile devices
Objectives?
• Why get online?
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Promote awareness of your Organization
Sell a product
Customer support
Information and contact page
Networking
Everyone else has a web page
Plan
• What is your product?
• Electronic, Services or physical
• Portable and inexpensive to deliver
• Tourism
• Who is your market?
• Overseas Fish buyers
• Upper income art collectors
• Budget travellers / Up market
• Obstacles, Implementation and deadlines.
1 Consumer finds
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something she wants
to buy at a “shop” on
the Net
Verification and
remittance of actual
funds
Shop
2
Consumer sends on
enciphered request for
payment to her bank
The electronic bank
sends back a
secure packet of ecash
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Merchant
Server
4
Consumer
sends the ecash to the
shop
Shop
Consumer’s
Bank
5
Consumer
Public Key
The shop
sends the
packet of
cash to its
bank
Merchant Bank
Agents and Intermediaries
Legal and Ethical Issues
• Fraud
– Seller’s and buyer’s
• Buyer protection
• Seller protection
– Unwarranted repudiation
– Intellectual property rights
– Domain names
• Privacy issues
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Cookies
Web tracking
Sales of lists
Monitoring e-mails and site visits
• Taxation
• Disintermediation
• Intellectual Property issues
Major Legal and Ethical Issues in
Electronic Commerce
• Privacy
• Intellectual Property
• Free Speech
• Taxation
• Computer Crimes
• Consumer Protection
• Miscellaneous
What is M-Commerce?
• Also known as pervasive computing
– E-commerce done in a wireless environment
– Any transaction with a monetary value that is
conducted via a mobile telecommunications network.
Let’s Have a Great Semester!

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