KASET PHATTANA.COM.LTD

Report
KASET PHATTANA.COM.LTD
Reality and Opportunity
PDP Consultancy Firm
General information
• Start up: 1978
• Director of the Group: Mr. Sermsak Yokubon (Founder)
• Groups members:
1.
2.
3.
4.
Kaset Phattana Industry Co., Ltd (East & North),
Khon Kaen Agricultural Development,
Thai Agricultural Machinery Company (North) &
Siam Engineering Import & Export (Bangkok)
• Company products:
1.
2.
3.
4.
Combine Harvester,
Rice Harvester,
Thresher,
Grain Driers (Batch & Continuous Flow)
• Product capacity: 700 – 1000 unit/year
• Company policy: the real need of farmers, from place to place
• Market:
1.
2.
7/16/2015
40 % Domestic
60 % Export (Sri Lanka, Malaysia, Burma, Lao & Philippines)
2
PEST annalist
Government supports Agr Development
Agriculture more developed, If
sustainable economics is to be
boosted
Agricultural based country
Technology not sufficient
7/16/2015
Integration Factors
3
1.
2.
3.
4.
5.
6.
7.
8.
9.
Skilled and experienced employees
Knowledge of market and culture
Located in an agricultural place
Received ISO certificate
Awarded recognition by Ministry of Science
& Technology
No competition in Khon Kaen
Specialization in product
Captured external market (5 countries).
Company Philosophy: The company moves
forward with reliable Quality, Responsibility
and Services and always aim to carry on
development of new appropriate agricultural
mechanization technologies
1.
2.
3.
4.
1.
1. The share in external market is very
small. Market opportunity is there still to
grow.
2. Room
for
diversification
and
development
2.
3.
4.
5.
7/16/2015
Parts are brought from outside
Khon Kaen (Japan, BK, second
hand engines used)
Since employees come from
diverse background, it’s very
difficult to manage and bring up
common understanding.
High cost of production
Weak R&D
High cost of transportation while
exporting
Competition from Japan and
China
Political unrest
Risk of copying technology (by
importing countries)
Low income customer (farmers)
4
Finding opportunity in weakness:
-Reorganize organizational structure
-Market study
-Importance to cost of production
7/16/2015
5
Process
Growing
KP
com Harvest and after
Growing method must be improved
More machine in Harvest and afterharvest service with high quality
Chance for
market growth
Processing
Processing of agricultural products
must be improved in technology and
verified
Market, Custormer
More variety of processed products
from agriculture with high quality and
healthy affect
Business line
7/16/2015
Requirement line
6
Matrix BCG (Boston Consultant Group)
1
7/16/2015
2
The company is
currently in this
stage. There is
huge
opportunity to
go up (high
growth
rate)and to the
left(high
market share)
7
7/16/2015
8
7/16/2015
9
5 months plan
2nd
month
3rd
month
Do
Analyze market
research
the
Study situation
1st
month the past
: Study perform
the
ance
organizati
7/16/2015
onal
4th
month
5th
month
Impleme
nt action
plan
accordin
gly
10
Question?
7/16/2015
11
Thank you
7/16/2015
12

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