Web afd. status

Report
Name: Svein Erik Søgård
• Country Manager Travelmarket AS Norway for
10 years
• In the travel industry 20 years
• BA Business Travel & Tourism, University of
Hertforshire
• Lecturer in Transport- & social Economics at
Norsk Reiselivshøyskole
Information about Travelmarket
• Founded in 1996 as the first ”travel portal” in Europe
• 40 employees (main office Denmark, dep. Norway and Sweden + 6
developers in the Ukraine)
• Finance
- Yearly revenue of NOK 28 mil. – positive operation and cash-flow
- Equity Capital NOK 18 mil.
• Listed on the OMX/Nasdaq stock exchange in Copenhagen
Three divisions
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Travel search engines – travelmarket.com (B2C)
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Software and website solutions via Travelmarket Interactive (B2B)
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International travel search engines with flight and hotel
More than 1 mil. users per month in the travel search engines
More than 250 customers with website solutions worldwide
Microsoft Gold Partner
Travelmarket Partner
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Integration of our travel search engines on 3rd party sites. References such as pleasure.dk
(Børsen), dba.dk (ebay), rejseliv.dk (Berlingske), osl.no (Oslo Airport), res.se (Res)
Website references
Website references
Partner references
Norsk Flyprisindeks™
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Established August 2009
Service for the consumer
Shows the development of prices over time
All companies included
History
• Huge changes in the airline industry the last 20 years
• Previously dominated by state ownership and high
regulation of airspace
• Free cabotage within the EU in the nineties opened
the market and the first LCCs appeared
• Dramatic consequences for many traditional
government owned companies. LCC big success on
short haul
• Internet became the new form of distribution
What influences the prices?
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Competition
Capacity
Cyclical fluctuations
Seasons
Demand
Capacity and availability of aircrafts
Level of cost, both internal and external
The future
• First LCC long haul was Freddy Lakers ”Skytrain”
between New York and London at the late 1970s
• First long haul LCC already operating – AirAsia
between London and Kuala Lumpur with daily
departures as from march 2009.
• LCCs are looking at long haul
• Norwegian and FEEL Air
• Long haul prices under
pressure in the future?
• Large challenges: feeds, airports
Source: Frost & Sullivan, global growth consulting company
The corporate traveller in the future
• What effects the choice of flights and tickets?
– Company size
– Economy
– Itinerary, easy or complicated
– Time consumption, direct or connecting
– Bonus schemes, lounges, fast tracks
– Access to prices and tickets, travel agencies or
meta searches and the development on the
internet.

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