Social Media for Late Adopters Brian Jenkins Digital Media Coordinator Overview •What is Twitter? •What is Facebook? •Pinterest, LinkedIn, Instagram •We go live! What is Twitter? • Twitter as a microblogging platform. Short messages called “Tweets”. Each Tweet is 140 characters or less. • Twitter as a social networking tool. “Followers”: Twitter users who subscribe to your page. “Following”: Twitter users whose page you follow. “Mentions”: Tweets from other users that include your Twitter username. “Favorites”: Tweets that have been saved by other users. Tweet • • A tweet is any individual message on Twitter. Each tweet must be 140 characters or less. • Each tweet displays your user name. Usernames always begin with the @ symbol. For example, ACTE’s username is @actecareertech. 1) 2) Retweet Tweet by another user, forwarded to you by someone you follow. Tweet by you, forwarded by one of your followers to all of their followers. You can Retweet someone by pressing the Retweet button or by copying their Tweet and adding the letters “RT” to the start of the message. Mentions “Mentions” are any Tweets from other users that include your Twitter username. Mentions can be found under the CONNECT tab. Favorites • Twitter users can save Tweets they like by clicking the Favorite button. • Good way of saving articles and other content for later use. To find out which of your posts have been “favorited”, click the CONNECT tab. What is a hashtag? • Hashtags are used to follow conversations and to read up on “trending” (popular) topics on Twitter. The two hashtags for this tweet are #careerteched and #skillsgap. • It’s generally considered poor form to use more than two hashtags per tweet. How to search using a hashtag • • At left, a search for the hashtag #skillsgap. Hashtag searches render hashtags in bold. When enough people use a hashtag, that topic is considered “trending.” #CareerTechEd When posting CTE news, always try to include the hashtag “#CareerTechEd”. This is the official ACTE hashtag and will be used to track and retweet posts. Other Important #hashtags Hashtags important to ACTE and the CTE Community: • • • • • • • #CTELeads #VISION13 (Official VISION hashtag) #Climbingthehill (Official NPS hashtag) #CTEMonth (Official CTE Month hashtag) #EdChat #EdTech #STEM “DM” • Direct Message: Also called a DM, these Tweets are private messages between two users. • Note: While DM’s are private conversations, it’s generally a poor idea to share any sensitive or personal information on Twitter, given the platform’s very public nature. #FF #FF: stands for "Follow Friday." Each Friday, Twitter users suggest who others should follow by tweeting with the hashtag #FF. “MT” • MT: short hand for “modified Tweet”. Used as a way to paraphrase someone else. As always, take caution when paraphrasing as to not change the meaning of the original Tweet. Other Useful Twitter Terms • HT or h/t: Usually means "hat tip." A way of acknowledging the person who originally shared the content being tweeted, such as a link to an article, photo, or video. • OH: most often means "overheard" in Tweets. Used as a way to quote funny, insightful, or otherwise interesting things people overhear. URL shortening URL shortening Allows for uses to share links on Twitter without going over the 140 character limit. Popular URL shortening programs • • Bit.ly TinyURL What is Facebook? • Facebook Personal Profile Open to any user 13 or over with a verified e-mail address. Must use real name. • Facebook Page “Likes”: Content that your followers click to indicate they agreed or enjoyed it. “Shares”: Content that your followers clicked to share with their own friends or followers. “Impressions”: The number of times any page, post, or other piece of content is displayed, whether clicked or not. “Reach”: The number of unique users who see your content. Facebook Profile Profile Photo Cover Photo • Allows for personalization. Admin Panel Status Updates News Feed • Introduced in 2006 • Allows your followers to see status updates in real time. • Friends and followers can like, share, or comment. Likes and Shares Photos Paid Promotion Ways to Use Your Page Adding Applications to your Page allows additional content to be displayed and encourages audience participation. The “Causes” Application allows you to create your own cause and provides you with tools for fundraising, advocacy work and raising awareness. You can recruit your audience to join your cause for support and education. Promote Upcoming Events on your such as sharing upcoming fundraisers, conferences and speaking events. You can invite specific guests and your audience is able to RSVP to your event from your Page. What is a hashtag? • Introduced in 2013, Hashtags are used to follow conversations and to read up on “trending” (popular) topics. The hashtags for this post is #careerteched How to search using a hashtag At left, a search for the hashtag #careerteched. Other Important #hashtags Hashtags important to ACTE and the CTE Community: • #VISION13 (Official Career Tech VISION 2013 hashtag) • #Climbingthehill (Official NPS hashtag) • #CTEMonth (Official CTE Month hashtag) • #PerkinsCTE (Official Perkins reauthorization hashtag) Pinterest • Pinterest is a social media platform that allows users to share hobbies and interests online. • Pinterest as electronic version of your refrigerator door. • Users populate “boards” based on topic/theme. Pinterest, continued • Users may search by interest. • Users may “repin” things that they like onto their own boards. • Users can comment on others’ pins. LinkedIn • Social networking site for professionals. • Users may submit resumes, recommendations, and job postings. • Users may follow jobrelated news. Instagram • Photo and videosharing platform. Users take photos or short video clips and add filters. • Both an app and a website. • Owned by Facebook, uses hashtags.