Document

Report
Dennis Dillon
UT -Austin
The Economy
… and the collection
If stupidity got us into this mess, then why can’t it get us out?
-- Will Rogers
Selection Portfolio
Who Selects:
What
% of Spend - Trend
Users
• Customer Driven pay-per-view and e-book
purchases
• Automatic purchases of Inter-Library Loan
requests
increasing
Vendors
Approval plans, aggregators (Ebsco, Lexis,
ProQuest, etc.)
steady
Consortia
Statewide contracts, consortia big deals (journal
& ebook packages)
???
Faculty (via peer review)
Which articles in journals, proceedings, etc.
increasing
Librarian selectors
Some books, some journals, some databases
decreasing
Collection Councils /
Committees
Peer process for central funds
steady - depends on
library budget
Administrative / Collection
AUL
Major purchases, pilot programs, online content
to save shelf space, etc.
varies by institution and
budget conditions
... the steady decline in selector decision making
Traditional publishing
under threat
• Too many traditional publishers
chasing too little traditional money
• Old business models
crumbling
• Reading is declining among all age groups … and
education levels… in every country surveyed.
• Unproven new models still require revenue
(institutional/corporate support, pay-per-view, advertising)
Academic book
circulation
(underperforming assets)
Among all academic libraries, printed books circulate once every 6.3
years… and have a 15.78% chance of circulating in any given year.
(National Center for Education Statistics. Library Program. 2004 tables)
Among ARL libraries, printed books on median, have an 8% chance of
circulating in any given year (once every 12.5 years) ranging
from a high of 20% chance of circulating at Texas, to a low of 1.9%
chance of circulating “back east”. (ARL Interactive statistics for 2006)
Colorado Alliance of Research Libraries reports that over the last 9
years between 30-67% of their books were never used.
ARL libraries spent $295 million dollars buying books in 2007.
Supply Side Collection Development
Libraries buy what is produced, not what is read or used.
selectors do it,
collection AULs do it,
consortia do it,
approval plans & big deals are based on it, etc.
How much longer will the economy allow this to continue?
How much longer will customers allow this to continue?
Book parking spaces (shelf units)
Bigger buildings are not the answer
The Sacred Longhorns
•
•
•
•
(cows)
Selection matters
Collections matter
Ownership matters
Archiving and preservation matter
…or maybe not
selection
collection
Other
viewpoints
about what is
worthwhile
ownership
archiving
Stuff we
never knew
about
Things outside our box(es)
Things we
couldn’t
afford
Stumbling forward (part1):
reduce costs, increase coverage, let the users pick the books.
• UT has an unmediated, un-restricted, pay-per-view and
customer-driven automatic purchase plan for ebooks.
• A year ago we linked this to the print approval plan, and
stopped getting underperforming print publishers that were
covered by the ebook pay-per-view plan.
• Several years ago we began buying the books that users
requested via ILL i.e. a customer driven collection
development for print.
• Next - customer driven print approval
0
Drama
Health
Foreign Language…
Literary Collections
Law3
Philosophy
Religion
Literary Criticism
Medical
Psychology/Psychiatry
Study Aids
Social Science
Computers
Bus/Econ
UT has 10+ years of usage
data, by subject, for all our
print and ebooks
25000
20000
15000
10000
5000
We know which publishers
are used and which aren’t
UT monographic
subject
universe (with stats)
Determine what works best as an ebook
Establish ebook publishers
& subjects profiles
UT monographic
publisher universe
(with stats)
Determine what works best in print
Establish print publishers
& subjects profile
Drop profile into appropriate acquisition slot
Ebook
firm
orders or
packages
Customer
Driven ebook
PPV &
Purchases
Customer
Driven Print
purchases
(via OPAC
Records)
Customer
Driven ILL
auto
purchase
Print
approval
Print firm
orders
Goal = less title-by-title selection and more
information management
* make more use of data
* increase coverage, reduce costs
* only pay for a title when it is used
* 50% of the selection done by users
But incrementally increasing the effectiveness of funds used for books
is a minor change:
Library customers
still want more – and
they want that more to
be easy, quick, and
painless.
Library funders
still want to
control costs
...a new business model
1. Put more content at users’
fingertips
2. Insure the continued survival of
content providers (publishers,
vendors, authors, etc.)
3. Transform publishers/libraries
to meet the challenges of the
network.
proposal
Pay when our users render content into existence
Content producers and creators are then
rewarded for content that is used
Content that no one wants to distribute or to
pay for … can then flow to the scholarly IR.
Demand Side Collecting
introduces some honesty into a
distorted market where currently:
- libraries continue to buy content that is not
used,
- and publishers continue to produce it,
- and authors continue to create it,
...and there are minimal adverse
consequences for any of the
participants.
Demand side collecting:
-rewards publishers who respond to needs
- is more user–centered.
-frees up funds that currently go for purchase
of unread tenure by-products
Put links in OPAC/Worldcat Local etc. and library pays every time a user
views it on their iPhone, creates an order for print copy, downloads it to
their laptop, or renders it into existence in any way.
Transition issues (not just libraries)
•
•
•
•
Economics
Business models
Network Trust
Change of roles
Information distribution today
Successful networks depend on linkages,
trust, shared understandings, back-up plans,
& network-based cooperation i.e. a tightly
integrated business model.
Information distribution
tomorrow
• The more people that use a network – the better it works.
• Networks remove boundaries & obstacles
• A network model: pay for what you use
(water, electricity, ATMs, pay-as-you go phones, iTunes, etc.)
Triangle of denial
Sacred Longhorns
Supply side
values & practices
Staying on the same path, and expecting different results
Barriers, boxes,
boundaries
There are other options
other options
besides libraries
If everything seems under control,
you’re not going fast enough.
--Mario Andretti
Triangle of hope
User centered
digital faucet
Maximize access to information
by all means possible
Intellectual honesty
Stay grounded
Step 1 - survive
Step 2 - stay relevant, let users select
Step 3 - transform economics of higher ed publishing
Plan B
Panic
It’s all going to change
[email protected]

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