Social Media PPT - NPTA

Report
Social Media
Lee Ann Kendrick, Regional Advocacy Specialist
October 2013
Social Media
• Today’s Social Media Outlets
• Using Social Media in the PTA setting
• Best Practices
Social Media
Who here uses some form of social media?
Social Media
Facebook
Should be your primary social media outlet
• Social Networking site
• 1.1 Billion active users
• 350 Million (and growing) access through mobile
devices
• Users: Average 130 friends, connected to 80 pages
• 700 billion minutes are spent per month on
Facebook
Social Media
Twitter
• “Microblogging” outlet
• Tweets = 140 Characters
• 300 Million users
• Average 300 million tweets per day
• 1 billion tweets a week
• 1.6 billion search queries per day
Fun fact: It took 3 years, 2 months and 1 day to go from
the first tweet to the billionth tweet.
Social Media
Google+
• 500 million users
• Broad range of features
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Circles
News Streams
Hangouts
Messenger
Games
Social Media
YouTube
• Video sharing
• 2nd largest search engine in the world
• Every minute users upload 24 hours worth of
video
Social Media
LinkedIn
http://www.linkedin.com/
• Social Network for professionals
• 225 Million members in 200 countries and territories
• New Professionals joining at a rate of 2 users per
second
• Of all the companies that use social media for
recruitment, 95% use LinkedIn
Social Media
Instagram
• Social media outlet
– Upload, edit and share pictures
– Upload, edit and share videos
• Over 100 Million active users
Social Media
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Flickr
http://www.flickr.com/
Online image and video hosting operated by
Yahoo
50 million registered users
Over 6 billion images
Offers users 1 terabyte of free cloud space
Social Media
Pinterest
http://about.pinterest.com/
• Digital bulletin Board
• Users “Pin”
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Articles
Pictures
Recipes
Quotes
Classroom teaching ideas
• 48 Million members
Where Social Media & PTA Collide!
PTA Awareness through Social Media
• Conversation catalyst for education reform
and child advocacy
– Membership growth
– Member participation
– Volunteer development
– Strategic enhancement of issue campaigns
Where Social Media & PTA Collide!
PTA Exposure through Social Media
• Makes Exposure of PTA and Issue Campaigns possible
• 90% of people Trust peer recommendations
• Only 33% Trust messages from brands/organizations
The implications are huge: If we can get people
talking about PTA and our issue campaigns, their
friends are more likely to respond favorably
Social Media
“Ideavirus”
A good idea that is worth spreading
Ideavirus’s need sneezers!
Social Media
• Invisible Children – Works to free child soldiers
in Africa – 3,458,047
• Focus on the Family – 928,595
• Feeding America – 464,808
• Salvation Army – 167, 304
• National PTA – 31,435
• Stop Common Core – 3000+
Can anyone give us an example of
a Facebook post that received a
large number of likes?
An example of one the flopped?
Social Media Process
Rolling the Dice!
D - Designated Responsibility
I - Integrated Approach
C- Content Creation Methods
E - Editorial Calendar
Designated Responsibility
• Who will be posting content
– One person
– A team
• Identify the workflow or process that works for your
PTA
• Consider creating a policy specific to social media
• Negative posts – what to do?
Integrated Approach
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Which outlets will you use?
What information goes where?
Frequency?
Manage multiple social networks
– hootsuite
– tweetdeck
– http://www.socialoomph.com/
– http://webtrends.about.com/od/pr6/tp/The-Top10-Social-Media-Management-Applications.htm
Content Creation Methods
• What are you using to capture noteworthy
stories
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Google alerts
Yahoo alerts
Talkwalker
Social Mention
Yotify
http://digitalwalt.com/google-alerts-10-bestalternatives-to-google-alerts/
Editorial Calendar
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Helps you strategically post
Develops a schedule for your members
Maintains consistency
Makes sure you don’t forget!
Social Media Best Practices
• Variety
• Tone
• Timing
– Peak hours early morning, mid day, quitting time
and late night
Social Media Best Practices
Twitter
• Respond quickly
• Space out tweets
• Too much self-promotion can be a bad thing
– 30% PTA Promotion
– 70% Related topics
• Choose who to follow
– WeFollow
– Tweepz
• Develop relationships
• Join the conversation
Social Media Best Practices
Facebook
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Respond quickly
Join the conversation
Develop Relationships
Avoid “I” statements use “we”, “us”, “our”
Find a “voice” that works for your PTA
Make your page “sticky”
Check it once, twice, three times: Grammar/spelling
Social Media Best Practices
• Negative Posts
– Many experts encourage allowing a real dialogue
which means allowing comments you do not like
or agree with
– You can restate your view/opinion/position but
allow your “followers” to have your back
– Delete rude/vulgar language and inappropriate
posts
Social Media Best Practices
• Trolls: These are people who frequent
sites/pages they do not agree with and post
messages
• Serial Trolls: These trolls will respond
negatively to every post on your news feed
Social Media Best Practices
Dealing with Negative People
• Ignore them: This is hard! But be mindful, trolls are
looking for a fight; if you do not give them one, they
generally go away and sadly, pick on someone else.
• It is best to demonstrate that you will only engage folks
who are receptive to meaningful discourse not those
looking for a fight. The negative posting is really a
bullying tactic and we cannot allow bullying behavior on
our social media
Social Media Best Practices
If you feel it is necessary to respond:
• Direct your statement to all of your followers
• Restate your position/belief
• Provide a resource
Example:
There is lot of misinformation going around about the Common
Core State Standards. Check out CCSSI FAQs to learn more.
Exercise
Questions
For more information contact:
Lee Ann Kendrick, Regional Advocacy Specialist
(571)329-9365
[email protected]
PTA.org

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