How many pairs of jeans do you own?

Cassandra O’Connor
University of Bolton
How many pairs of jeans do you own?
“Industrialisation brought consumerism with it as an integral
part of the economy. Economic growth came to depend on
continued marketing of new products and disposal of old ones
that are thrown away simply because stylistic norms promote
their obsolescence. When it comes to clothing, the rate of
purchase and disposal has dramatically increased, so that the
path a t-shirt travels from the sales floor to the landfill has
become shorter.” ( 2007)
Resource constraints
and environmental
impacts are posing
− Energy
− Food
− Emissions
− Water and waste
"People would do well to ask themselves how many
of their ambitions and aspirations derive from the
type of economic system they inhabit and the
insecurity and exhaustion it creates, and question
the sense and purpose of a society where control of
a large portion of life is abdicated under contract in
the labour market, and where immense creativity
and potential is stifled by the need to do difficult
and repetitive tasks in order to earn a wage.“ (Tony
Social / Cultural /
ETI –Base Code of Practice
Employment is freely chosen
The right to collective bargaining
Working conditions are safe and hygenic
Child labour shall not be used
Living wages are paid
Working hours are not excessive
No discrimination is practised
Regular employment is provided
No harsh or inhumane treatment is allowed
“We are looking to brands for poetry and
for spirituality, because we're not getting
those things from our communities or
from each other.” (Naomi Klein)
Slow Fashion Consumption
Slow Fashion Trends
• Consume less - buy better
• Informed purchase –Fairtrade
• Support local designers
• Buy sustainable fabrics
• Repair, remake
• Vintage trend
• Second hand or swap
• Charity donation
• Maintenance consideration
• Avoid landfill
• Understand the product
lifecycle and ‘end of life’-cycle
“…….the slow philosophy’ movement has
developed to touch all aspects of our lives slow
cities, slow sex, slow shopping, slow design, slow
sports, slow travel, slow work. The list goes on. As
a whole it has come to stand for, the protection
of culture, tradition, the environment, our time
and our health” (BK Times. No: 250. 2008)
Fashion and Textiles Curricula
“…..must enable them to
embrace complexity,
climate change, different
forms of citizenship, and
different ways of
understanding individuality
and cooperation. A student
experience that is fit for the
future will develop their
qualities of flexibility and
their sense of obligation to
the wider community”
(Ramsden: 2009)
• -Discipline Based Skills
• Socially Responsible and Globally
• -Environmental Concern- Awareness
of actions that globally are
contributing to ongoing climate
• -Interdisclipinarity- The traditional
boundaries between acknowledged
disciplines are being dissolved and
students are often looking for more • -Effective Global Citizenshipinnovative approaches to programmes Individuals have a shared social
responsibility for the communities
of study.
that they are part of.
• -Sophisticated discipline based
• -Sustainable Production and
Consumption Awareness- The
effects that excessive over
• -Connectivity.
consumption have had on global
• -Learn to learn skills.
economies and communities.
• -Multi-skilled.
• -Social entrepreneurship.
• -Globalisation-The effects of global
markets and production, culturally,
economically, ethically and
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