Kuliah 1 Proses Komunikasi Oleh Coky Fauzi Alfi cokyfauzialfi.wordpress.com Konsep Dasar Komunikasi Topics • Defining Communication • Models of Communication • The Value of Understanding Communication Theory Defining Communication In the most fundamental way, communication depends on our ability to understand one another. Communication is a social process in which individuals employ symbols to establish and interpret meaning in their environment. Five Key Terms in Communication 1. When interpreting communication as social, it involves two people, who act as senders and receivers. 2. Communication is a process means that it is ongoing and unending. The process nature of communication also means that much can happen from the beginning of a conversation to the end. 3. Communication is symbols. A symbol is an arbitrary label or representation of phenomena. • Concrete symbols is the symbol represents an object • Abstract symbols is the symbol stands for a thought or idea 4. Meaning is what people extract from a message. In communication episodes, messages can have more than one meaning and even multiple layers of meaning. 5. Environment is the situation or context in which communication occurs. The environment includes a number of elements, including time, place, historical period, relationship, and a speaker’s and listener’s cultural backgrounds. Models of Communication 1. The linear model of communication 2. The interactional model of communication 3. The transactional model of communication Communication as Action: The Linear Model Claude Shannon and Warren Weaver (1949) described communication as a linear process. They were concerned with radio and telephone technology and wanted to develop a model that could explain how information passed through various channels. Examples: a letter, email, text message, lecture. Bell's drawing of the workings of a telephone, from his original sketches Communication as Interaction: The Interactional Model Wilbur Schramm (1954) conceptualized the interactional model of communication, which emphasizes the two-way communication process between communicators. In other words, communication goes in two directions: from sender to receiver and from receiver to sender. Examples: instant messaging or a question/answer session Communication as Transaction: The Transactional Model Dean Barnlund (1970) : The transactional model of communication underscores the simultaneous sending and receiving of messages in a communication episode. Communication is transactional means that the process is cooperative; the sender and the receiver are mutually responsible for the effect and the effectiveness of communication. Examples: talking/listening to friends The Value of Understanding Communication Theory • Understanding communication theory cultivates critical thinking skills • Understanding communication theory helps you to recognize the breadth and depth of research • Understanding communication theory helps to make sense of personal life experiences • Communication theory fosters selfawareness © 2011 cokyfauzialfi.wordpress.com What’s Your Message?