Case 2: SCM at World Co., Ltd. (#9-601-072)

Report
Case 2: SCM at World Co., Ltd.
(#9-601-072)
 Describe how the seven principles of supply
chain management (Text, pp.143-146)
influence World’s supply chain performances.
 How do the attributes of the supply chain
explain the company’s remarkably short lead
times?
 Can the World’s supply chain processes be
replicated at other apparel companies (e.g.
GAP, ZARA)? What about non-apparel supply
chains?
Describe how the seven principles of supply chain
management (Text, pp.143-146) influence World’s
supply chain performances.
1. Segment Customers Based on Service Needs
2. Customize the Logistics Network
3. Listen to Signals of Market Demand and Plan
Accordingly
4. Differentiate Product Closer to the Customer
(i.e. Postponement)
5. Source Strategically
6. Develop a SC-wide Technology Strategy
7. Adopt Channel-spanning Performance
Measures
How do the attributes of the supply chain explain
the company’s remarkably short lead times?
• SPARC (Super, Production, Apparel,
Retail, Consumer Satisfaction) Platform
• Information Systems
• Forecasting
• Inventory and Production Planning
• Quality and Human Resources
• Store Locations
• Supplier Relations
Agria
• Always make a little extra effort
• Always see possibilities
• Always improve skills
• Always act professionally
• Always show respect and trust

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