Low-Cost, Yet Effective Marketing Strategies

Report
Introducing…
CommuteInfo
CommuteInfo
Page 1
Establishing ERH:
a better
to work
Our way
Journey
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Page 2
History
• The Southwestern
Pennsylvania Commission has
promoted ridesharing and
alternative commuting options
for almost 30 years
• Ridesharing efforts have
intensified during two oil
crises’, two Port Authority
strikes and major highway
projects
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Page 3
Ridesharing Program Redesign
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Page 4
ERH Service – pre 1999
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Redesigning ERH
The Challenges

Service area:
–
–
–


Existing Service:
–
10 counties (core region)
3 states
Multiple work destinations
–
Employer Involvement:
–
–
No ETC’s
Making it easy…no work

The service itself:
–
–

Service providers:
–
Page 5
–
No region-wide taxi service
10 public transit operators
Some GRH services operated
by TMA’s as a benefit to
members
Previously operated service by
one of the largest employers
–
–
Meaningful to the commuters
Accessible regardless of
location
Responsive and time-sensitive
Cost efficient
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During calendar year 2006,
34 registered CommuteInfo
vanpool groups operated each
workday carrying over 400
people. Over 95% of these
groups brought commuters from
5 counties as well as from West
Virginia and Ohio into either
downtown Pittsburgh or
Oakland. The other 5% traveled
reverse commutes.
Page 6
In addition, 236 registered
carpool groups provided rides to
over 500 passengers.
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Page 7
Research, research, research
Emergency Ride Home:
A Survey of Current Programs and Issues
Submitted By: Ian L. Todreas, ERG
[email protected]
December 11, 2002
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Page 8
RFP Going Once,
Compare Annual Average Costs
Twice, Three Times?
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Page 9
Regrouping

Committee
members helped
continued
research on
other ERH
programs

Then one day…
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Page 10
The Light Bulb
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ERH – How does it work?



Page 11

The commuter simply makes
arrangements to get home.
The commuter can check the
list of suggested resources for
help in identifying a provider,
but they can also choose a
provider not on the list.
The commuter then arranges
for the ride, pays and gets a
receipt.
The commuter submits the
refund application and receipt
to CommuteInfo for
processing.
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Page 12
ERH – How does it work?
Processing the Refund Application
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Page 13
ERH – How does it work?
Checking on Customer Satisfaction
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Page 14
Letting Commuters Know
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Page 15
Results to Date…Next Steps

Average of 950 commuters
eligible for service

Only 6 ERH rides have
been taken since January
2006

Totaling less than $200 in
rides
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Page 16
Questions?
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Contact Information
Page 17
Website: www.CommuteInfo.org
Email: [email protected]
Toll-free Phone: 1-888-819-6110
SM

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