Club President - Rotary District 7610

Report
RI District 7610 CLTS
Public Image Breakout Session
Peter Vu (sitting in for Vance Zavela)
Germanna Community College
Culpeper, VA
May 19, 2012
CLTS – Public Image Breakout Session
• Agenda
– Introduction
– PR Committee Roles and Responsibilities
– RI PR Grant Application for 2012-2013
CLTS – Public Image Breakout Session
Julie Franklin ([email protected])
Lt. Governor overseeing our committee
2012-2013 District 7610 PR Committee
Vance Zavela (District Public Image Chair)
[email protected]
Chuck McPherson (Newsletter Publisher)
[email protected]
Jim Gates (Communications)
[email protected]
Peter Vu (Webmaster)
[email protected]
Earl Baughman (Newsletter Editor)
[email protected]
Diane Hill (Social Media)
[email protected]
CLTS – Public Image Breakout Session
2012-2013 Public Image Coordinators for AG Teams
Brad Ramsey (Area 1)
Wanda Friend (Area 2)
Kat Kammer (Area 4)
Elaine Sours (Area 6)
Diane Hill (Area 10)
Roger West (Area ?)
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
CLTS – Public Image Breakout Session
• Committee Role and Responsibilities
– Role
• To inform the public about Rotary and promote the club’s
service projects and activities
– Responsibilities
• Develop committee goals and budget.
• Promote Rotary and your Rotary club in your community.
• Work with Rotarians in your club to maximize public
relations efforts.
• Understand the components of public relations that will help
you promote Rotary to the community.
• Know Rotary’s key messages and be able to use them when
speaking in public.
CLTS – Public Image Breakout Session
• Develop committee goals & budget – plan how your PR
committee will communicate with
(to ensure your PR
committee’s financial
needs are included in
the club budget)
Incoming club
President,
PresidentElect, and Vice
President
(to be aware of club
goals and for support)
Service
projects
committee
Club treasurer
(to be aware of
upcoming projects of
interest to the media)
Club PR
committee
(to be aware of weekly club
program speakers and to
design the club’s website)
Club
administration
committee
(to be aware of upcoming
Humanitarian Grant projects or
visiting scholarship recipients)
Membership
committee
Rotary
Foundation
committee
(to tailor your efforts to
target potential members
and foster pride among
current members)
CLTS – Public Image Breakout Session
• Promote Rotary and your Rotary club in your
community.
– Sponsoring special events, such as marathons, recycling efforts,
or fundraisers.
– Creating exhibits and displays throughout the community.
– Advertising club projects and events in newspapers or
magazines, on billboards or buses, or in air or rail transportation
centers.
– Encouraging Rotarians to wear their Rotary lapel pins.
– Posting Rotary information on an online forum, community
calendar, social networking sites, or your club’s or another
organization’s web site.
CLTS – Public Image Breakout Session
Examples of
creating exhibits and
displays throughout
the community.
CLTS – Public Image Breakout Session
Example of advertising
club projects and events
in newspapers. This
article appeared in the
News & Messenger
paper, May 11, 2012.
CLTS – Public Image Breakout Session
Example of
advertising club
projects and events in
District newsletters.
This article appeared
in the District Monthly
newsletter, April 2012.
Note: Submit articles
and photos for the
District newsletters to
the District Newsletter
Editor, Earl Baughman
CLTS – Public Image Breakout Session
• Work with Rotarians in your club to maximize public
relations efforts.
– Fellow club members can help you make Rotary and your club
known by having them spread the word about your club’s
activities and projects and about the organization. Make sure to
update your club’s website and club’s Facebook page.
– Fellow club members can also help distribute club business
cards and club brochures.
CLTS – Public Image Breakout Session
• Understand the components of public relations that will
help you promote Rotary to the community.
– Audience
• Public relations efforts should be directed at different audiences
– Media
• Newspapers, radio, television, Internet. Establish contacts early
• Social media
– News releases
• Alert media to an event and serve as the basis of a news story
• Should address questions of who, what, when, where, why, & how
– Fact sheets
• Go to the RI website http://www.rotary.org and type fact sheet in
the search box at the top
CLTS – Public Image Breakout Session
• Know Rotary’s key messages and be able to use them
when speaking in public.
– Rotary is one of the largest and most influential international
humanitarian service organizations in the world.
• 1.2 million members in more than 34,000 clubs worldwide
– Rotary is a global network of business, professional, and
community leaders.
– Rotary promotes peace and international understanding through
its educational and humanitarian programs.
– Rotary’s top philanthropic goal is to eradicate polio worldwide.
– Rotary and its partners have dropped the number of polioendemic countries drops down to three (Afghanistan, Nigeria,
Pakistan), the lowest in human history.
CLTS – Public Image Breakout Session
• Recommended resources for your PR committee
–
–
–
–
–
–
–
Club Leadership Training Seminar
Club Public Relations Committee Manual
Camera (take it with you to Rotary functions)
Laptop / PC with internet access
Photo organizer and editor (Picasa, Photoshop, etc.)
Read/Write access to your club’s web hosting service
HTML editor to edit your club’s website
• Many editors available to choose from
• Example: CoffeeCup HTML editor ($69)
(http://www.coffeecup.com/html-editor/). Go to website
http://www.retailmenot.com/ for discount coupons
– Club social media accounts
– District website (www.rotary7610.org) and RI website (www.rotary.org)
CLTS – Public Image Breakout Session
• RI PR Grant Application for 2012-2013
CLTS – Public Image Breakout Session
• RI PR Grant Application for 2012-2013
CLTS – Public Image Breakout Session
CLTS – Public Image Breakout Session
•Airport backlit displays
A) Proposed layout for first backlit
display (1 of 2)
B) Proposed layout for second backlit
display (2 of 2)
Locations:
Washington-Dulles International Airport (IAD)
Ronald Reagan Washington National Airport (DCA)
Charlottesville Albemarle Airport (CHO)
CLTS – Public Image Breakout Session
•Performing Arts Center Program Ads
A) Proposed layout for program ad
(Inside Center Spread)
Location:
Hylton Performing Arts Center
Manassas, VA
CLTS – Public Image Breakout Session
•TV and Radio Ads
A) Rotary Video Advertisement
30-second Rotary advertisements on
channels DISC-TV, CNBC-TV, HLNTV, MNBC-TV, TWC-TV, HALL-TV
for a period of three weeks, 15 times
per week with Comcast.
Location:
Fredericksburg, VA area
CLTS – Public Image Breakout Session
•Online Ads
A) Rotary Internet
Advertisement
Once a user has clicked on the
“LEARN MORE” button it will
take the user to the Rotary
International website.
Location:
Facebook, LinkedIn, Twitter
CLTS – Public Image Breakout Session
Thank you!

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