Title

Report
All about eBooks: eBooks for
Mathematics
Wouter van der Velde – eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
Agenda
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•
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Springer eBook Collection
Springer eBook usage
Is there a future for Mathematics eBooks?
Conclusions
Wouter van der Velde | eProduct Manager eBooks
2
Springer eBooks Collection | www.springer.com/ebooks
3
What is an eBook?
•
•
•
•
•
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Digital representation of printed material
Available in PDF and/or HTML, etc.
Can be fully indexed
Can be fully searchable (OPAC, google, publisher platform, etc.)
Readable on any PC, eReader or PDA
Can have extra features, such as audio, video, etc.
• eBook content is findable because of metadata!
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
This is a Springer eBook
Wouter van der Velde | eProduct Manager eBooks
4
Springer eBooks Collection | www.springer.com/ebooks
5
eBooks vs Print Books – some differences
Print book
eBook
Availability depending to library opening hours
Available 24/7
1 copy can have 1 user at a time
1 “copy” can have multiple users at a time
Title can be found through catalog
Content can be found through fulltext search
AND catalog
Easy for reading cover to cover
Reading from computer screen sometimes
perceived as difficult
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
6
Win-Win situation
in the eBook market
Researchers
• Easier to search
Libraries
• Convenience
• Easier to cite
Authors
• More content/service
• Attractive discounts
• Wider distribution
• Saves shelf space
Benefits
• Greater usage
• Reduced handling costs
• Increased usage
• Global readership
•Lower distribution costs
•Better Marketing efficiency
• New market opportunities
Publisher
Wouter van der Velde | eProduct Manager eBooks
• Online First
Springer eBooks Collection | www.springer.com/ebooks
7
Unlimited access to eBooks
– Every end user to have unlimited 24/7 access,
when and where ever they want, to enhance the role scientific literature plays in the
research process.
Paper subscription model
Online database model
eBooks + print books = more research
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
www.SpringerLink.com
Wouter van der Velde | eProduct Manager eBooks
8
Springer eBooks Collection | www.springer.com/ebooks
9
Leading Academic & Scholarly Book Publishers
Number of English-Language Titles Published in 2007
Medicine
Science & Technology
Social Sciences & Humanities
Springer
3,688
Taylor & Francis
3,651
OUP
1,733
Elsevier
1,609
Wiley-Blackwell
1,391
CUP
1,347
Palgrave Macmillan
1,209
Sage
LWW
736
338
(Data from www.puballey.com; if a book is published simultaneously in hard- and paperback editions, only the hardback edition was included)
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
10
Desires and Expectations
End-Users
Librarians
•Expect immediacy
•Flexibility – print, download, share
•Integrated linked content
•No preference for PDF or HTML
•Expect immediacy
•Flexibility – 100% DRM-free
•Eliminate duplicate resources/save
space
•Integration into existing systems –
OPAC
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
Major Changes Observed
Source: 2008 Global Student eBook study: eBrary
Wouter van der Velde | eProduct Manager eBooks
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Springer eBooks Collection | www.springer.com/ebooks
Major Changes Observed
Source: 2008 Global Student eBook study: eBrary
Wouter van der Velde | eProduct Manager eBooks
12
Springer eBooks Collection | www.springer.com/ebooks
Springer eBooks Model…
“Journalization” of eBooks
•
Chapter level approach (DOI)
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New editions will sit alongside old editions
•
Abstracts at the chapter level
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Fully searchable PDF‘s and HTML Formats
Wouter van der Velde | eProduct Manager eBooks
13
Springer eBooks Collection | www.springer.com/ebooks
14
Springer eBooks model…
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13 Subject Specific Collections (English/Intl)
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“Pick & Choose” Book Series & Reference Works
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Ownership model/Perpetual access to acquired content
–
Annual packages based on copyright year
–
Book series going back to 1997
•
Unlimited Use
•
100% DRM Free
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Integrated Access on SpringerLINK
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Lower title cost than list price
•
Choice of local hosting (fee applicable)
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
Springer eBooks Model…continued
Flexibility
•
100% DRM-free
•
Allowances for digital ILL, inclusion in course packs, etc.
Other Key Features
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Perpetual rights on SpringerLINK
–
•
One-time purchase | Ownership
Unlimited Access on SpringerLINK
Wouter van der Velde | eProduct Manager eBooks
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Springer eBooks Collection | www.springer.com/ebooks
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eBook Collection
•
Springer’s eBook Collection includes the following content types:
– eBooks
• Textbooks, Monographs, Atlases, and more
– eReference Works
• Handbooks and Major Reference Works
– eBook Series
•
Organized into 13 Subject Collections
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
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eBooks can be purchased in 13 annual Subject Collections
2009 Springer eBooks
2009 Springer eBook Collection
Subject Collections
Architecture and Design
Behavioral Science
Biomedical and Life Science
Business and Economics
Chemistry and Materials Science
Computer Science
Earth and Environmental Science
Engineering
Humanities, Social Science & Law
Mathematics and Statistics
Medicine
Physics and Astronomy
Professional Computing and applied Computing
Total
Wouter van der Velde | eProduct Manager eBooks
Number of
Titles 09
30
40
330
205
180
725
155
395
255
350
295
250
160
3370
Springer eBooks Collection | www.springer.com/ebooks
18
Key Benefits…
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•
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•
•
•
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Federated Search compatible
Dramatically broader access to quality content from Springer
More value for book budget
Unlimited concurrent access and use
Full archiving rights from day one
Less shelf space needed
No risk of damage and theft
Higher usage of content
No shipping and handling costs
Permissive Digital Rights Management (DRM)
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
19
Availability
•
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Springer eBooks are available through SpringerLink*.
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Packages can be purchased direct via your consortia and licensing manager;
individual institutions can purchase via their book distributor, journal agent, or
direct via Springer.
•
A la carte purchases can be made through any number of partners including
Amazon, NetLibary, eBrary, MyiLibrary etc….
Subscriber access is gained through IP verification for institutions and
passwords/usernames for individuals and society members.
* Local hosting/loading agreements are possible
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
20
Ownership Business Model
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Springer eBooks, eReference Works and eBook Series are offered as an annual
package based on copyright year.
•
Libraries and institutions can either purchase the entire annual collection or may
purchase any number of Subject Collections.
•
Full archiving rights with perpetual access to purchased content are free through
SpringerLink as long as the subscribing institution’s account remains active with
Springer.
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
21
Pricing
• Annual subject specific packages, available per package (Subject Collection)
•
We have options for academic institutions and corporations with a single site or
multiple locations.
•
Springer offers a number of tailored license options, based on research intensity
and number of patrons.
•
•
Progressive discounts when more collections or copyright years are purchased
Consortia discount available
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
22
Pricing model based on size and type of
institution
Very Large
# researchers
5
( FTE’s)
Large
Size of
4
institution
Medium
3
Small
Very Small
2
1
Type of institution (Research intensity)
e.g. # of Researchers/Research expenditures
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
Agenda
•
•
•
•
Springer eBook Collection
Springer eBook usage
Is there a future for Mathematics eBooks?
Conclusions
Wouter van der Velde | eProduct Manager eBooks
23
Springer eBooks Collection | www.springer.com/ebooks
24
eBook Fulltext Chapter Usage on SpringerLink
SpringerLink Fulltext Chapter Downloads 2007-2009 (in mio)
7
6
25.2 mio
2008: Total
41.1 mio
2009: YTD
4.8
5
4.8
4.8
4.8
4.3
4
2007: Total
4.0
3.7 3,8
4.3
4.2
4.4
3.8
3.7
4.0
3.6
3.0
2.9
3
4.8
2.9
2.8
3.0
2.9
2.6
2.4
1.9
2
2.1
1.8
1.6
1.8
1.3
1
0.8
Jan
0.8
Feb
Mar
Wouter van der Velde | eProduct Manager eBooks
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Springer eBooks Collection | www.springer.com/ebooks
25
Usage by Copyright Years
•
Books have a long shelf life.
•
The age of a book is only of minor
importance.
Average eBooks Chapter Downloads 2007
by Copyright Year
1570
1600
1410
1346
1400
1200
1000
800
600
400
200
0
2005
Wouter van der Velde | eProduct Manager eBooks
2006
2007
Springer eBooks Collection | www.springer.com/ebooks
26
Distribution of Usage
Springer: Distribution Full-Text Downloads by number of titles
journals
100%
# full-text chapter downloads
90%
80%
70%
eBooks
60%
50%
40%
30%
20%
10%
0%
10%
20%
30%
40%
# titles
Wouter van der Velde | eProduct Manager eBooks
50%
60%
70%
80%
90%
100%
Springer eBooks Collection | www.springer.com/ebooks
27
Usage by Book Type
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Reference Works and textbooks are the book
types with the highest average download
figures.
•
Proceedings, professional books, contributed
volumes as well as monographs follow with
some distance.
•
Popular Science books had the least usage.
Wouter van der Velde | eProduct Manager eBooks
Average eBooks Chapter Downloads 2008
by Title and Book Type
(Only major categories are shown; Reference Works include Encyclopedia,
Handbooks, and Reference Works)
Springer eBooks Collection | www.springer.com/ebooks
28
Usage by Package – English Language Titles
•
By disciplines, there is a relatively
homogenous picture across the STM
disciplines. But there is one exception,
Chemistry & Materials Science which has the
highest average download numbers. This is
partly due to the frequently used Springer
Handbooks series, from which quite a few
titles belong to this segment.
•
The disciplines in the Social Sciences and
Humanities have lower usage numbers. This
could be a factor of product mix (not that
many textbooks and handbooks) and smaller
market penetration.
Wouter van der Velde | eProduct Manager eBooks
Average eBooks Chapter Downloads 2008
by Title and Package
(N = 12,953)
Springer eBooks Collection | www.springer.com/ebooks
29
Drivers of usage (The “MARC Effect”)
Continued…
RMIT University Library - Melbourne
University of Auckland
6000
5000
4000
3000
2000
1000
0
Jan-07
Feb-07
Mar-07
Apr-07
Wouter van der Velde | eProduct Manager eBooks
May-07
Jun-07
Jul-07
Aug-07
Sep-07
Oct-07
Springer eBooks Collection | www.springer.com/ebooks
30
Making decisions based on usage
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Digitizing backfiles?
– Several years ago Springer had to decide on major financial investment for journal
backfiles
– Usage figures showed that large part of (journal) usage was generated by older
content
– (and market research showed that customers were interested)
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
Agenda
•
•
•
•
Springer eBook Collection
Springer eBook usage
Is there a future for Mathematics eBooks?
Conclusions
Wouter van der Velde | eProduct Manager eBooks
31
Springer eBooks Collection | www.springer.com/ebooks
32
Results Springer survey Joint Mathematics Meeting
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61 respondents at JMM were surveyed on their use of electronic resources
Books play a very important role in Mathematics
Electronic uptake is slower in Mathematics
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
33
JMM Survey results: Starting an online search
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
34
JMM Survey results: Frequency of use of selected online
information sources
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
Results of survey at JMM
Wouter van der Velde | eProduct Manager eBooks
35
Springer eBooks Collection | www.springer.com/ebooks
JMM Survey results: Usefulness of eBooks
Wouter van der Velde | eProduct Manager eBooks
36
Springer eBooks Collection | www.springer.com/ebooks
37
Likes and Dislikes about eBooks (survey at JMM)
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
38
What is Springer’s “My copy”?
SpringerLink-users with access to Springer’s eBooks can order
print book from that collection
directly from SpringerLink
at a very competitive, market driven end-user price
To be rolled out in Europe soon!
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
39
MyCopy Flow…
4
1
3
Springer sells
eBook package
with MyCopy order
option to library
SL-users
order MyCopy
books from SL
2
Library gives
library patrons access to
eBook packages
Wouter van der Velde | eProduct Manager eBooks
Springer passes
order on to LSi
5
Lightning Source prints, binds
and drop ships MyCopy book
Springer eBooks Collection | www.springer.com/ebooks
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How do libraries benefit from MyCopy?
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Unique offering in the scientific publishing industry
•
Custom-tailored service  library patrons can choose between the electronic
and the print format
•
•
MyCopy will be a standard feature of the Springer eBook packages
Libraries can offer their patrons Springer eBooks in print for only EUR 24.95 a copy
including shipping and handling
No extra charge for libraries
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
Wouter van der Velde | eProduct Manager eBooks
41
Springer eBooks Collection | www.springer.com/ebooks
42
Statistics on Mobile eBook reading devices
•
In December 2008 Sony revealed that 300,000 Sony Readers had been sold globally
since device launch in Oct 2006.
•
According to a source at Amazon, "on a title-by-title basis, of the 130,000 titles
available on Kindle and in physical form, Kindle sales now make up over 12% of
sales for those titles.“ (July 2008)
•
•
iRex is doubling iLiad sales every 12 months (January 2009)
Based on revenue from iPhones, Apple was the #3 cellphone maker last quarter,
behind only Nokia and Samsung. In 2008 Apple sold more iPhones (10 million units)
than RIM sold BlackBerrys (Oct 2008 – theiphoneblog.com)
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
eReaders – the future of reading?
Wouter van der Velde | eProduct Manager eBooks
43
Springer eBooks Collection | www.springer.com/ebooks
44
Summary
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Springer (e)Books are well used amongst Mathematicians
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But usage could be higher considering Mathematicians relationship with
books
•
24/7 access to eBook content drives research
•
Reading from a screen is difficult
•
Solutions such as mobile devices are coming
•
MyCopy links the electronic to the print
•
eBooks: WHY NOT?
Wouter van der Velde | eProduct Manager eBooks
Springer eBooks Collection | www.springer.com/ebooks
Thank You! – Questions?
Wouter van der Velde
eProduct Manager eBooks
tel +31 (0) 78 657 6158
mob +31 (0) 651 45 37
[email protected]
Wouter van der Velde | eProduct Manager eBooks
45

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