Reloading Time of Plasma

Report
Display Market Update
July
July 25. 2007
All contents of this file are copyright by the author and Displaybank
Index
Chapter 1. Latest Industry Issues
Chapter 2. Monthly Market Update
1. Large TFT-LCD Panel
•
•
Shipment Trend
Price Trend
2. Plasma Display Panel
•
•
Shipment Trend
Price Trend
3. OLED
•
Market Issues
4. Component & Materials
•
•
BLU
Polarizer
5. SET Price Analysis
•
Flat TV SET Price Trend
Chapter 3. Report Introduction
1. Car Use Panel Trend Analysis & Forecast
2. In-depth Analysis: Display Industry-Use ITO
All contents of this file are copyright by the author and Displaybank
[2]
Chapter 1
Latest Industry Issues
All contents of this file are copyright by the author and Displaybank
Latest Industry Issues - Korea
LG Upgrade to 8-cuts PDP production
LG Electronics (LG), announced that it will begin 8-cuts processing on its A3 plasma display
panel (PDP) line, effective on July 2. This technique will maximize LG's PDP production
capacity by allowing the company to produce eight PDPs from one sheet of glass substrate,
up from the current six.
The improved 8-cuts processing will increase LG's total capacity per month by 22 percent,
from 360,000 to 440,000 panels, greater than the total capacity before the A1 line was shut
down. LG's strategy to raise efficiency entails increasing per-line capacity while closing
older, less efficient lines. In addition, glass substrate sheets used for LG's 8-cuts PDP
production will be increased to 1,956 x 2,200 mm in size, compared to glass sheets of 1,956
x 1,650 mm in size used for 6-cuts processing.
Korean Display Maker’s Q2 Result
LG. Philips LCD
Samsung Electronics
LG Electronics
- Sales increased by 23% to KRW 3,355 billion
(USD 3,635 million).
- A net income of 1.42 trillion won on revenue
of 14.63 trillion won.
- Operating profit was KRW 150 billion (USD
163 million)
- Operating profit for the quarter was 0.91
trillion won on a parent basis or about 1.4
trillion won on a consolidated basis.
- The LCD Business posted revenues of 3.34
trillion won, with operating profit of 290
billion won.
- KRW 10,430 billion (USD 11,227 million)
sales on a global basis, and KRW 5,903 billion
(USD 6,354 million) on a parent basis.
- Operating profit jumped 50.6% to KRW 464
billion (USD 499 million) on a global basis,
and decreased to KRW 145 billion (USD 156
million) on a parent basis.
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[4]
Latest Industry Issues - Korea
LG Electronics Moves into AMOLED Mass Production
At its IR session for the second quarter, LG Electronics said that it has moved
into mass production of active matrix (AM) organic light-emitting diodes
(OLEDs), which are emerging as the next-generation display. On the other hand,
the Korean giant will also phase out the production of the conventional passive
matrix (PM) OLEDs. The company started volume production of AM OLED
panels at Plant E, Gumi, North Gyeongsang province, and will soon launch two
to three new mobile phones incorporating its AMOLED panels. In addition, the
Korean vendor is also in close talks with LG.Philips LCD for the AM OLED
business direction such as production of AM OLED panels using LG.Philips
LCD's fourth-generation low temperature poly-silicon (LTPS) LCD glass
substrates.
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[5]
Latest Industry Issues - Japan
Hitachi to Focus on Large-format Flat TVs by Launching
New Models
Hitachi Ltd. has recently expanded its flat television model lineup by launching
four LCD TVs and six PDP TVs between 42-inch and 60-inch. The Japanese ven
dor plans to release four LCD TVs (two in 42-inch and two in 47-inch) in Septem
ber this year, and will also add PDP TV models to its lineup as early as this mo
nth.
The company is placing its focus on large-size TVs through the 42, 50, 50 and 6
0-inch PDP TV lineup and the conventional 26, 32 and 37-inch LCD TV models.
Nitto Denko to Build New LCD Protective Film
Plant to Raise Capacity by 1.5 Times
IPS Alpha Completes LCD Panel Expansion With
Investment of 80 Billion Yen - Plans to Increase
Annual Capacity to 5 Million Units
Nitto Denko Corp. on July 2 announced its plan to build an LCD panel
surface protective film plant in Kusatsu city, Shiga prefecture. With an
IPS Alpha Technology Ltd. announced on July 3 that it has completed the
investment of 8 billion yen ($65.269 million), the plant will come on line in
capacity expansion of TV-use IPS LCD panels at its state-of-the-art panel
Spring 2008. To respond to the shift to larger LCD TVs, the company will
plant in Mobara, Chiba prefecture, with an investment of approximately 80
expand its capacity by 2.5 times from the current one. Nitto Denko has
billion yen ($653.859 million). The company is now working on equipment
manufactured surface protective films at the Toyohashi plant and plans to
installations, and expects that it could achieve an increase from 200,000
build a new factory building in the Shiga plant area.
units per month in 32-inch equivalents to 420,000 units by October.
Therefore, the company will have a yearly capacity of roughly 5 million
units.
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[6]
Latest Industry Issues - Japan
Sharp Finalizes 10G Glass Substrate Size
Sharp Corp. has finalized the size of glass substrates that would be rolled
out at the tenth-generation (10G) fabrication line. Glass substrates at the
10G plant will be 2,880mm x 3,080mm, whereas the originally planned size
was 2,850mm x 3,050mm. The company originally unveiled its plan to
process 8 units of 57-inch panels or 6 units of 65-inch panels out of a
Sumitomo Chemical Upward Adjusts Diffusion
Plate Output in Poland
Sumitomo Chemical Co. Ltd. will increase its target output of the diffusion
plate, a core component for LCD TVs, in Poland. The company will begin m
ass production of diffusion plates with a yearly capacity of 5000 tons at a n
ew plant in Poland in November 2007, but will raise the output to about 10,0
00 tons with an investment of 1.5 billion yen ($12.148 million).
single mother sheet at the line, but it aims to switch over the cutting
process to 15 units of 42-inch panels, in an effort to reduce risk, if demand
The new plant, now under construction, is located in Torun, North Poland.
for 65-inch TVs will not meet expectations. It is said that the total
The second diffusion sheet fabrication line is scheduled to be built in
investment in the 10G line is 500 billion yen ($543.5 million), and the
summer 2008. The new plant will also dedicated to rolling out polarizer
company will make a final decision on the size by the end of this month.
films; hence, the total capex including the initial investment of 1.5 billion
Its target time for launch of the new line is 2009.
yen is 7 billion yen ($56.689 million). When the second facility comes on
line, its yearly revenues will hit 15 billion yen, the company expects.
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[7]
Latest Industry Issues - Taiwan
Taiwan's Three CCFL Vendors Begin Supply of
Monitor Products to Korean Panel Manufacturers
Market sources recently indicated that Taiwan-based CCFL (cold cathode
fluorescent lamp) manufacturers such as Wellypower, Optronics, Delta
Electronics and Sintronic Technology, an affiliate of panel maker
Chunghwa Picture Tubes (CPT), sent samples to Korean panel vendors in
the second quarter, Chinese-language Commercial Times reports. Despite
the small volume of shipments, the official shipments will kick off in the
third quarter. Major products are to be LCD monitor-use CCFLs, and CCFL
manufacturers will also start shipping the samples of 32-inch LCD TVs from
the second half of this year.
All contents of this file are copyright by the author and Displaybank
[8]
Chapter 2
Monthly Market Update
1. Large TFT-LCD Panel
Shipment Trend
Price Trend
2. Plasma Display Panel
Shipment Trend
Price Trend
3. OLED
Market Issues
4. Component & Materials
BLU
Polarizer
5. SET Price Analysis
Flat TV SET Price Trend
All contents of this file are copyright by the author and Displaybank
Large TFT-LCD Panel Shipment by Application
50
12%
M oM
10%
40
30
M p cs
O th e rs
LC D TV
20
O th e rs
O th e rs
LC D TV
LC D TV
8%
6%
N o te P C
N o te P C
N o te P C
4%
10
L C D M o n ito r
L C D M o n ito r
L C D M o n ito r
A p ril
M ay
Ju n e
0
2%
0%
(Unit: Mpcs)
April
LCD Monitor
May
June
 The shipments of Large TFT-LCD recorded 33.5 million units in June with
1% growth rate from the previous month.
14.8
15.8
16.1
NotePC
7.9
9.6
9.6
 Monitor and TV panel shipments in June grew slightly from May, when
LCD TV
6.2
6.7
6.7
Notebook panel declined also slightly.
Others
0.9
1.1
1.0
 Despite the conventional slow season for TFT-LCD panel, Q2 shipments
Total
29.8
33.1
33.5
MoM
3.7%
11.1%
1.0%
recorded outstanding performance thanks to the IT side.
 Q3 shipments look healthy as TV panel demand starts to grow.
All contents of this file are copyright by the author and Displaybank [10]
Large TFT-LCD Panel Shipment by Maker
(Unit: Mpcs)
8,000
April
AUO
7,000
SEC
6,000
LP L
M p cs
5,000
4,000
CM O
3,000
C PT
2,000
H a n n S ta r
1,000
S h a rp
0
A p ril
M ay
Ju n e
 AUO regained the top position with 6.9 million units after 5
months since last January followed by SEC and LPL for second
and third place.
May
June
AUO
6,000
6,628
6,935
SEC
5,874
6,995
6,804
LPL
6,198
7,053
6,756
CMO
3,484
3,743
3,857
CPT
2,185
2,355
2,416
HannStar
1,370
1,433
1,470
Sharp
1,026
1,057
1,070
775
860
1,010
1,035
977
950
BOE-OT
727
815
914
TMDisplay
408
422
412
IVO
245
330
325
IPS Alpha
205
200
205
BOE-Hydis
72
27
104
Hitachi
70
85
80
EID
65
70
75
NEC
76
76
70
SVA-NEC
Innolux Display
 However, in terms of revenue basis, SEC took a position at first
Total
29,815
33,126
33,453
place with 21.9%, LPL second with 21.1% and AUO third with
MoM
3.7%
11.1%
1.0%
19.8%.
All contents of this file are copyright by the author and Displaybank [11]
Large TFT-LCD Panel Price Trend
NoteBook
180
160
160
140
140
120
120
100
100
80
80
60
60
40
400
300
200
17"
19"W
22"W
20
H1
H2
A p ril
H1
H2
M ay
H1
H2
Ju n e
0
H1
H1
H2
A p ril
Ju ly
32"
37"
42"
100
0
0
TV
600
500
40
14.1"W
15.4"W
20
Monitor
180
H1
H2
M ay
H1
H2
Ju n e
H1
H1
Ju ly
H2
A p ril
H1
H2
M ay
H1
H2
Ju n e
H1
Ju ly
(Unit: US$)
April
H1
Monitor
NoteBook
TV
May
H2
H1
June
H2
H1
July
H2
H1
17"
102
105
114
115
120
122
127
19"W
114
115
124
125
130
130
133
22"W
162
159
161
164
165
166
166
14.1"W
89
90
92
93
97
98
100
15.4"W
91
92
95
97
100
100
103
32"
295
295
305
310
315
315
320
37"
440
440
440
440
440
440
440
42"
565
565
560
560
560
560
555
 Both increasing pre-orders since last April and Capacity adjustments by panel maker caused a tight supply situation. As a result,
panel price has been continuously rising in Q2 as well.
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Plasma Display Panel Shipment by Size
900
25%
60"~
800
700
60"~
50"~ 59"
60"~
50"~ 59"
K p cs
600
20%
15%
10%
50"~ 59"
500
400
5%
0%
M oM
300
40"~ 49"
40"~ 49"
40"~ 49"
200
-5%
-10%
100
-15%
0
30"~ 39"
30"~ 39"
30"~ 39"
A p ril
M ay
Ju n e
-20%
(Unit: K pcs)
April
May
 PDP module shipments recorded 817 thousand pcs in June.
June
30"~39"
50
46
51
40"~49"
495
370
471
 As Matsushita maintained the top position, SDI and LGE shipments have
50"~59"
251
249
275
been recovering since January.
60"~
24
16
21
Total
820
680
817
MoM
-2.7%
-17.0%
20.1%
 The portion of 50” segment has been growing up to 34% in June.
 32” SD model from LG started M.P. in June.
 Most of PDP module makers expect that PDP demand will grow
dramatically in Q3.
All contents of this file are copyright by the author and Displaybank [13]
Plasma Display Panel Price
800
700
600
500
400
(Unit: US$)
300
April
May
June
July
200
100
42"S D
42"SD
420
405
395
390
42"H D
42"HD
425
410
418
410
50"HD
705
685
665
650
50"H D
0
A p ril
M ay
Ju n e
Ju ly
 Price falling speed of PDP module slowed down in Q2.
 Even the average price of 42” HD rose in June for the fist time, as LGE raised its price.
All contents of this file are copyright by the author and Displaybank [14]
OLED Market Issue
Long-term OLED Demand Forecast by Units
2006
2007
2008
(Unit: Mil pcs)
2010
2011
2012
AMOLED
0
7
40
257
454
644
PMOLED
71
72
70
64
62
57
 PMOLED demand will start to decline both unit & revenue
base in 2008.
Long-term OLED Demand Forecast by Revenue
(Unit: Mil US$)
2006
2007
2008
2010
2011
2012
AMOLED
5
162
834
5,556
10,310
17,211
PMOLED
535
530
510
440
400
350
 AMOLED revenue will be greater than PMOLED from 2008.
 Mobile application will be the mainstream for OLED demand,
followed by DSC, NotePC and Monitor.
AM/PM OLED Production plan by Company
2007
2008
SDI
- Start production in July with 8K
- Add 2K capa. in 2H
- Start 2.2~2.4" mobile main display production for N company in 2H
- Plan to develop/supply 3~7“
- Considerate addition 10k capa. in
2008
LGE
- Start AMOLED M.P. (Sep ~ Oct), Progressing process conversion and
settlement process
- Start 2.2~2.4" mobile main display production for LGE (developing 2
new models currently)
- Examining 4G AMOLED (Holding), To
be discussed
CMEL
- Start 5K line in 1H
- Additional 10K in 2H
- Try to deliver to Major Mobile maker in 2H (S company & Japanese
are testing, also Japanese Car navi maker)
- launch 3" model
SONY
- M.P. of 11 OLED TV in Nov or Dec
- Start 10" segment supply and
develop larger size TV (a-Si base)
TMD
SEC
2009
- Long term plan for M.P. of a-Si based
AMOLED TV (Flexible)
- M.P. of 10" & larger size in 1H
- Demonstrate a prototype model for TV in Q4
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LCD BLU Market Trend
LCD BLU Demand Forecast by Revenue
18,000
 BLU market is growing by 15.6% CAGR from 2005
to 2010 together with increasing demand for largesize TV.
16,000
14,000
Mil. US$
12,000
Others
10,000
LCD TV
Notebook
8,000
Monitor
6,000
4,000
2,000
2005
2006
100%
2007
2008
2009
4.3%
3.9%
3.8%
65.1%
68.4%
2010
 BLU market size is expected to reach $11.9 Bil. in
2007, $15.6 Bil. in 2010.
 TV-use BLU estimates to dominate over 65% of
BLU market in 2008.
 As TV-use BLU market grow remarkable pace,
monitor and notebook-use BLU markets seems
shrinking as it's losing the portion, however it grows
as well.
90%
80%
70%
52.6%
60%
LCD TV
50%
40%
Notebook
13.0%
30%
20%
Others
30.1%
10%
Monitor
10.2%
9.7%
20.8%
18.1%
2008
2010
0%
2006
All contents of this file are copyright by the author and Displaybank [16]
Polarizer Market Trend
Polarizer Revenue by Major Makers
Polarizer Shipments by Major Makers
70%
140,000
60%
120,000
50%
40%
30%
60,000
20%
40,000
10%
20,000
0%
2004
2005
2006
D a xo n
30%
4,000
P o la te c h n o
3,500
25%
S a n ritz
3,000
20%
2,500
A C E D ig ite c h
P o la te c h n o
S a n ritz
LG C hem
2,000
15%
O p tim a x
1,500
10%
O p tim a x
N itto D e n ko
1,000
5%
N itto D e n ko
S u m ito m o
Y oY
0
35%
4,500
A C E D ig ite c h
LG C hem
80,000
500
0
0%
2004
2005
S u m ito m o
Y oY
2006
Polarizer Price Trend by Size
120
100
80
$ /S E T
K sq m
100,000
5,000
D a xo n
M il.U S $
160,000
17"
32"
37"
40"
42"
60
 Comparing shipment and revenue of polarizer for two year from 2004 to
2006, the shipment shows 55% of average growth rate while the revenue
shows only 22% of average growth rate.
 Therefore, most of polarizer makers except Nitto Denko, recorded loss in
2006.
 The reason for the big loss in 2006 was mainly due to fast falling polarizer
price.
40
 To make matters worse, the price of subsidiary films has been fallen in slow
pace.
20
0
Q 3'05 Q 4'05 Q 1'06 Q 2'06 Q 3'06 Q 4'06
 We expect the Polarizer market situation in this year will get better.
All contents of this file are copyright by the author and Displaybank [17]
LCD TV SET Price Analysis
LCD TV Price Trend - US
LCD TV Price Trend - Worldwide
2,000
1,800
1,800
1,600
32"
1,600
1,400
1,400
1,200
37"
U S$
1,200
U S$
32"
1,000
800
37"
1,000
40"
800
40"
600
600
400
400
42"
200
42"
200
0
0
Feb
M ar
A pr
M ay
Apr
Ju n
May
Ju l
Feb
Jun
Feb
Jul
M ar
A pr
Mar
M ay
Apr
Ju n
Ju l
May
Jun
Jul
Feb
Mar
32"
$1,043
$1,025
$999
$971
$902
$891
32"
$960
$933
$916
$905
$826
$797
37"
$1,307
$1,297
$1,253
$1,192
$1,174
$1,177
37"
$1,110
$1,102
$1,066
$1,037
$1,033
$1,020
40"
$1,651
$1,621
$1,565
$1,500
$1,437
$1,430
40"
$1,574
$1,533
$1,466
$1,414
$1,344
$1,327
42"
$1,768
$1,729
$1,649
$1,566
$1,506
$1,467
42"
$1,625
$1,594
$1,511
$1,430
$1,364
$1,297
 Worldwide average price of 40”LCD TV remained almost same level in July with June.
 Price gap between 40” and 42” narrowed to only $37 in July.
 In US market, overall average price dropped by 3% from June
 37” is likely to fall below $1,000 in the next month.
 42” LCD TV price went lower than 42” in US, showing aggressive price strategy in July.
All contents of this file are copyright by the author and Displaybank [18]
PDP TV SET Price Analysis
PDP TV Price Trend - US
PDP TV Price Trend - Worldwide
2,500
2,500
2,000
2,000
42"H D
1,500
42"H D
U S$
U S$
1,500
1,000
1,000
50"H D
500
50"H D
500
0
0
Feb
M ar
A pr
M ay
Ju n
Ju l
Feb
Feb
Mar
Apr
May
Jun
Jul
42"HD
$1,516
$1,496
$1,462
$1,304
$1,289
$1,280
50”HD
$2,277
$2,268
$2,209
$1,992
$1,957
$1,933
M ar
A pr
M ay
Ju n
Ju l
Feb
Mar
Apr
May
Jun
Jul
42"HD
$1,343
$1,340
$1,311
$1,127
$1,122
$1,100
50”HD
$2,119
$2,104
$2,067
$1,809
$1,796
$1,761
 PDP TV price has been stabilized since May.
 50” HD PDP TV price fell under $2,000 in both Worldwide and US since May.
All contents of this file are copyright by the author and Displaybank [19]
Chapter 3
Report Introduction
1. Car Use Panel Trend Analysis & Forecast
2. In-depth Analysis: Display Industry-Use ITO
All contents of this file are copyright by the author and Displaybank
Car Use Panel Trend Analysis & Forecast
Strong Points :
1. Enable to analyze Car Use Panel by all car applications in worldwide.
2. Enable to catch up Car Use Panel technology and market trend.
3. Covering all Flat Panel Displays used for car applications.
4. Forecast future Car Use Panel market trend and its technology.
5. Analysis and Forecast of price trend for automotives.
The 1st Car Navi installed Sharp’s 「Dual View LCD」(Source:Toyota)
Contents
1. Introduction
2. Automotive Industry Trend
2.1 World Wide Car Shipment Market(2004~2009)
2.2 Car Manufacturing Volume by the Region and Growth Rate
3. Whole Trend of Car Use Display Industry
3.1 Survey and Technology Trend
3.2 All Car Use Display Shipment and Forecast(2005~2009)
4. Instruments Cluster Display Analysis
4.1 Instruments Cluster Display Trend and Analysis
4.2 Shipment and Forecast
4.2.1 Instruments Cluster Display Market by Unit
4.2.2 Instruments Cluster Display Market by Sale
5. Car Navigation System Display Market Analysis
5.1 Survey and Technology Trend
5.2 WW Car Navi Unit Market
5.3/5.4 PND Market/GPS Smart Phone Market Analysis
6. Car Audio Display Analysis
6.1 WW Car Audio Application Market and Forecast by Unit
7. Rear-Seat Entertainment(RSE) Display Analysis
7.1 WW RSE Unit and Display Shipment Trend and Forecast
7.2 RSE Display Market by Sales/Application/Unit
7.4 RSE Display Shipment by Size/Panel Type & Growth Rate
7.5 RSE Display Price Trend and Forecast by Size/Resolution
8. New Car Application Display Analysis
8.1 Market Trend and Forecast by Sales/Unit
All contents of this file are copyright by the author and Displaybank [21]
In-depth Analysis: Display Industry-Use ITO
Display Industry-use ITO Market Forecasts
Strong Points :
1. Enable to analyze ITO Target demand by region and device based
on line status and capacity analysis.
2,000
50%
1,500
25%
1,000
0%
ton
2. Enable to understand worldwide ITO Target & ITO Film market
based on shipment trend and capacity analysis.
3. ITO Target and film line capacity forecast and investment plan for
each maker.
4. Forecast future ITO Target and ITO Film based on the core material
price analysis.
5. Technology and replacement material development trend analysis.
500
-25%
0
-50%
2006
2007
2008
ITO Target
Contents
1. Introduction
1.1. Research Objective
1.2. Research Methodology
1.3. Research Scope & Definition
2. Overview
2.1. Definition of ITO
2.2. ITO Application Fields
2.3. Properties Required for Transparent
Conductive Layer and Evaluation Method
2.4. ITO Manufacturing Method
2.5. ITO Coating Method
2.6. ITO Industry Features
2009
2010
2011
Growtth rate (Y/Y)
3. ITO Target
3.1. Market Forecasts (2006~2011)
3.2. Capacity Forecasts (2006~2011)
3.3. Shipment Trends (2006~2011)
3.4. Supply/Demand Forecasts (2006~2011)
3.5. Pricing Trends (2006~2011)
3.6. Latest ITO Target Industry Issues
4. ITO Film
4.1. Market Forecasts (2006~2011)
4.2. Capacity Forecasts (2006~2011)
4.3. Shipment Trends (2006~2011)
4.4. Supply/Demand Forecasts (2006~2011)
4.5. Pricing Trends (2006~2011)
4.6. Latest ITO Target Industry Issues
All contents of this file are copyright by the author and Displaybank [22]
August Display Market Update
Date
August 29(Wed). 2007, 3:00pm(PST), 5:00pm(CST), 6:00pm(EST)
Program
Chapter 1. Latest Industry Issues
•Issues in August
Chapter 2. Monthly Market Update
1. Large Area TFT-LCD Panel
Speaker
Sue Chung (Displaybank Introduction & Chapter 1): 10 minutes
Jusy Hong (Display Market Analysis): 20 minutes
Q&A: 5 minutes
Total: 35 minutes
•Shipment Trend (by July)
•Price Trend (by August)
2. Plasma Display Panel
•Shipment Trend (by July)
Participate fee
Complementary with Free Presentation Material
•Price Trend (by August)
3. OLED
•Market Issues
4. Component & Materials
•ITO Target Market Analysis
Inquiry
Sue Chung ([email protected])
Jusy Hong ([email protected])
•PDP Material Market Analysis
5. SET Price Analysis
•Flat TV SET Price Trend
Chapter 3. New Report Introduction
All contents of this file are copyright by the author and Displaybank [23]
Thank You~
• Presentation material will be delivered to you via e-mail after the Webinar.
• If you have any question about presentation, please contact the person below or you can visit Webinar Q&A board in our Website.
Sue Chung ([email protected])
Jusy Hong ([email protected])
All contents of this file are copyright by the author and Displaybank [24]

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