Marketing Brand presentation December 15, 2010

Report
NIETO SENETINER
OVERVIEW
120 Years of Tradition and Prestige
In 1888, Italian immigrants planted the first
vines in the Vistalba Valley, Luján de Cuyo
district, Mendoza. Originally the vineyards
consisted of different European varietals, but
over time, Malbec and Bonarda dominated the
landscape of Vistalba´s vineyards. Now, 120
years later, shoots from mother vines continue
producing groundbreaking wines.
• Estate vineyards among the oldest in the region
• Leader in Malbec and Bonarda
• Sustainable vineyard and winemaking practices
MENDOZA, ARGENTINA
Largest wine producing region in Latin
American
Accounts for nearly 80% of Argentina’s total
wine production
High altitudes create unique microclimates
Hot, desert-like climate during the day, cool nights
Andes Mountains provide indigenous irrigations
systems via melted snow
LUJÁN DE CUYO
Located in the upper Mendoza Valley
Appellation officially established 1993
Known as the “Primera Zona” for producing high
quality grapes
Key varietals: Malbec, Cabernet Sauvignon,
Chardonnay, Torrontés
Alluvial soils with sandy or stony surfaces
High altitudes with vineyards around 3,280ft.
ESTATE VINEYARDS
Alto Agrelo Vineyard
• Planted in 2005
• 3,500 ft. in elevation
Vistalba Vineyard
• Planted in 1900
• 3,300 ft. in elevation
Agrelo Vineyard
• Planted in 1900
• 3,100 ft. in elevation
VINEYARD MAP
SUSTAINABILITY
Sustainable winemaking and viticulture
practices
First Argentine winery to receive ISO 9002
certification in 2002
Adhere carefully to energy conservation
Utilize wastewater recycling
Use grape skin compost, soil tilling, and
manual weed removal
WINERY
Established in 1888
Located in the Luján de Cuyo sub region
of Mendoza
1,000 acres of proprietary-owned vineyards
State-of-the-art bottling facility
Winery room has over 700 oak barrels
Dedicated to high-end premium wines
Considered one of the top wineries in
Argentina
WINERY
WINEMAKING
Roberto Gonzalez, Head Winemaker
• Bachelor’s & Master’s degrees in Oenology
and Agronomy
• MBA in Management & Planning
• Became chief winemaker in 1999
• Consulting winemaker Paul Hobbs
Uses only natural yeasts, minimum SO2 and no
acidifications
Constant improvement of winemaking processes
Pride in maintaining the excellence and identify of
each varietal
WINES
Camila Tier
Malbec, Cabernet Sauvignon
Nieto Senetiner Tier
Malbec, Bonarda, Cabernet Sauvignon, Torrontés
Pinot Noir
Don Nicanor Tier
Malbec, Red Blend (Malbec, Cabernet Sauvignon,
and Merlot)
Terroir Blend
100% Malbec from 3 premier vineyards
Comparative Set:
Don Miguel Gascon, Trivento, Norton, Alamos
OVERVIEW
NEW
PACKAGE – NIETO TIER
• New label
• Screw cap
• Wood box introduction
• Now shipping
OVERVIEW
ADVERTISING
• Wine Enthusiast
• South America
Bookazine (October)
• November Best Buy
• December Top 100
• The Somm Journal
• October
OVERVIEW
DISTRIBUTOR
INCENTIVE
“PATH TO THE ANDES”
• Goals to be based on new
distribution and on-premise
placements
• Create brand ambassadors
• Tentative Jan/Feb start
• Tentative 90-120 days
• Details TBD
OVERVIEW
OFF-PREMISE
• Available by request
• Camila or Nieto focus
• “Distinguished by
Nature” theme
• Coupons
Sample Layouts
SUPPORT MATERIAL
• Brand Presentation
• Brand Brochure
• Brand One Pager
• Fact Sheets
• Acclaim Fliers
• Estate Maps
• Tasting Kits

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