Slide 1

Report
Architecture for Social Life
Network to Empower People at
the Middle of the Pyramid
Athula Ginige1, Tamara Ginige2, and Deborah Richards3
1
University of Western Sydney, Australia
2, Macquarie University, Australia and
Australian Catholic University, Australia
3 Macquarie University, Australia
Agenda
• Broader Context
• Research Methodology and Challenges
• Initial Analysis
• Construction of feasible scenarios
• High level Conceptual architecture
• User empowerment
• Logical Architecture to support empowerment
• Current Project Status
• Future Direction
Social Networks
Ref: Ramesh Jain
The Geo-Social Universe
May 2011
Middle of the Pyramid
Top 1.5
Billion
Middle 3.5
Billion
Bottom 1.5 Billion
TOP: Strong Information
Environment
MOP: Strengthening
Information
Environment
BOP: Deprived
of Information
Ref: Ramesh Jain
Maslow’s Hierarchy of Needs
Highest
Basic
Every human in a society should be provided with the
first two. Other stages follow only after that.
Going Beyond Social Networks
Current
Social
Networks
Important
Unsatisfied
Needs
What is a Mobile Phone?
Mobile phone used to be a phone. It is now a:
–
–
–
–
–
–
–
–
–
–
Phone
Camera and an album
GPS
Music system
Video Game console
Communication device
Personal BUTLER
Computer
Information source
… much more
Ref: Ramesh Jain
Connecting
Information
People
Aggregation Situation
Alerts
and
Detection
And
Composition
Queries
Resources
Health
Education
Agriculture
Transportation
Social
Framework for Situation Analysis
Transformation
More abstraction
Less details
Less abstraction
More details
Representation
Characterisations
Level 3:
Event Graph
Properties
Level 2:
S-T-T
Aggregate
Properties
Level 1:
S-T-T Data
Properties
Raw Data – e.g. Tweets, photos, weather, RSS
Examples
NYC,02/12/11, Flu Case
Where to open the next store?
Initial Analysis
Review of
Published
Material
Focus
Group
Meetings
Technology
Review
Synthesis
Potential Scenarios
Focus Group meeting with potential users
Technology Review
•
•
•
•
Social Networks
User empowerment through use of web 2.0
Growth of micro blogging
Social Life Networks
Review of published mobile applications
Type
Domain
Description
Access to Farming mKrish delivers crop advice to farmers in rural
information
India by cell phone. [8]. China mobile sends
information about planting techniques, pest
management and market prices to farmers.
Mobile as a Health
In Uganda and Mozambique, new mobile
sensor
diagnostic equipment are getting used [10].
Farming TradeNet in Ghana links buyers and sellers.
eMarket
CellBazaar provides a text-based classified ad
service I n Bangladesh [9].
Fisheries In india fishermen are using to negotiate price
Selling
before coming on shore. .
mLearning Education mLearning projects have been piloted in Africa
[11] India [12] and Bangladesh [13].
Money
transfer
Banking
Countries
India, China
Uganda and
Mozambique
Ghana,
Bangladesh
India
Africa, India,
Bangladesh,
M-PESA, a mobile phone-based money transfer Kenya
service [14].
There is no user empowerment in these applications
Construction of feasible scenarios
Creating a better market dispersion
Creating a better market dispersion
Creating a better market dispersion
Selecting Crops to Cultivate
SLN4MOP
• International Collaborative project to develop
Social Life Networks for the Middle of the
Pyramid.
• Current collaborates are University of Western
Sydney, Australian Catholic University,
Macquarie University, University of California
Irvine, University of Salerno in Italy, University
of Colombo and University of Ruhuna.
• First pilot project SLN for Sri Lankan farmers
• http://www.sln4mop.org
Initial System Architecture
Research Challenges - Overall System
• What are the potential scenarios that can
benefit from Social Life Networks
• What factors will motivate people to use such
a system
• What impact such a system will have on Social
Processes.
Research Challenges - Sub Systems
• Input and output Subsystem.
– Language and Usability issues
– Data input method
– Output data visualisation
• Processing Subsystem
– Data validity
– Managing application domain knowledge
– etc
• Aggregation Subsystem
– What information alerts are required for different types of
applications.
– Sequence of operations to generate information and alerts and
respond to user queries
SLN4MOP Research Methodology
Requirements for
Aggregation Unit
Exploring
possibilities
using
Action
Research
Aggregation Unit
Requirements for
Processing Unit
Processing Unit
Requirements for
User Interface Unit
Mobile App
Stakeholder
Needs
SLN for
Farmers
Evaluation
Requirements
Artefacts
Evaluations
Farmer Information Need Analysis
Information Need - 1
• What Crop to Grow?
• What are the best seeds to be cultivated? (Quality)
• From whom/where to buy good quality seeds at a lower rate?
(Quality / Resource Prices)
• How much yield is estimated for the selected vegetable seeds?
(Prediction)
• What would be the weather within the harvesting period? Any
sudden changes that would affect the yield? (Quality / Precautions /
Decision taking)
• What are the best fertilizers to be used for the selected crops and in
which quantities?(Quality)
• From where to buy good fertilizer at a lower rate? (Quality /
Resource Prices)
• What are the precautions to be carried out to avoid specific pest and
diseases? (Quality / Precautions / Decision taking)
Information Need - 2
•
•
•
•
•
•
•
In case of a disease what are steps to be carried out? (Quality / Knowledge)
Any disease that spreads within neighbouring farm yards? (Quality /
Precautions / Decision taking)
How to inform other farmers with respect to the pest and diseases?
(Agricultural Knowledge / Information Sharing)
What others grow? Cultivation extent? (Agricultural Knowledge /
Precautions / Decision taking)
How to inform others that farmer would be growing a specific crop?
(Agricultural Knowledge / Information Sharing)
What are the other possible ways of selling the harvest? Any other vendors?
(Agricultural Knowledge )
How to inform other food processing companies that farmer have grown a
specific crop? How to get aware of any special interests of such companies?
(Agricultural Knowledge / Information Sharing / Decision making)
High Level Conceptual Architecture
Mobile UI Development
Empowerment Theory
• Empowerment is a process which has
outcomes for individuals, organisations and
community.
• The empowerment theory suggests that
actions, activities or structures may be
empowering, and the outcome of each
process results in a level of being empowered
User Empowerment
Given some
information
How can we assist
user to act on that
information
From user action
How can we extract
useful information
High Level Logical Architecture
Next Step
• Design and implement End-to-End system V0.
– Where to start
– How to collaborate
• Interesting secondary project
– Collaborative development and knowledge
sharing.

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