GDMS - Method

Report
GDMS - Method
Gross Demand / Market Share
Veal
Leisure and Tourism Policy and
Planning, 2002
GDMS – Method - purpose
Estimating the total (Gross) Demand, or
Market for an activity
 Based on the available National and
Regional participation data
 And considering how that demand might,
or should, be met
 By various providers

GDMS – Three steps
1.
2.
3.

Estimate demand
Determine facility / service requirements
Decide market share target
Step 2+3 may be conducted i reverse
order or simultaneously
Example of
Gross Demand / Market Share approach
Estimate of
typical facility
capacity
Number of new
facilities to
cater for unmet
demand
Estimate
capacity og
existing facilities
Age specifik
Participation rate
Compare
Estimate total
demand from
local population
Population by age
groups
Unmet
demand

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