The Power of Life Coaching

Report
For Recruiting and Retention
 Only
16% of college students fit the
traditional model: age 18-22 years old,
attending college full-time, and living oncampus
 The
“over 25” population is the fastestgrowing student segment in higher education
and has consistently increased during the last
three decades.
Stamats 2010 Conference
 Generation
of revenue
 Growth market
 Service of minority students
 Leveraging role
 Intentional positioning
Stamats 2010 Conference
12%
14%
5%
69%
Source: Intelliworks Linkedin Poll,
September 2009 (n = 200)
Competition from for-profit
educators
Promotig new course
offerings/programs
Educating prospects about
financial aid
Managing budget cuts/limited
resources
 Noise
 Discover
 Educate
 Engage
 Apply/Enroll
 Yield
 Analyze
 Signal
Intelliworks




Analyze internally and externally
Focus on “customer” needs
Deliver on experience
Establish uniqueness
Intelliworks
 Motivate
to DREAM
 Beyond recruiting into crafting a life
 Turn life experience into academic credit
 Unique positioning of shift in life and
achievement of clarity
 Freedom to navigate uncertainty with
confidentiality and expertise
 More than impacting $$$ - a calling
Data Based
 Performance Focused
 Relationship Focused
 Slower, Not Faster
 Requires Dialogue
 Requires More Heart
 Requires Humility
 Requires Balance
 Requires Self-Responsibility

The Heart of Coaching, TE Crane

Foundation Phase


Connect, Expectations, Learn, Prepare
Learning Loop
Present, Permission, Purpose, Intentions
 Share Perceptions
 Questions to Explore
 Respectfully, Reflectively Listen


Fowarding-the-Action Phase




Solicit, Suggest Options
Request Changes, Clarify Consequences
Clarify Action Commitment, Follow-up Plan
Offer Support
The Heart of Coaching, TE Crane
etermine my passion
(How am I?)
eflection on who I am
(Who am I?)
xploration of God’s plan (Time for a tune up?)
nticipation of adventure (Do I know my tools?)
otivation to live on purpose
Ultimate question: (What is my mission?)

Listening develops relationship

Questioning provides processing opportunity

Reflecting on experiences opens possibilities

Paraphrasing allows clarification

Focusing moves toward refinement of ideas

Concluding with concrete action steps

Providing encouragement through advisement

Praying for enlightenment by Holy Spirit

Be aware of resources

Know program institution thoroughly

Know competition

Hire life coach competent personnel

Provide life coach specific training

Be aware of CAEL standards
The expert is the prospect/student
 Answers are inside the student
 Holy Spirit in prospect/student
 Personnel trained in coaching come alongside
uncovering Holy Spirit
 Not asking you to be something you’re not

 Why
would coaching be worth my time?
 How could I implement coaching into
the recruiting-retention process?
 What should I walk away prepared to
do?
Coaching techniques provide:
1)
2)
3)
Service efficiency: Seamless transitions
Leader – Follower trust: Relationship
driven by the student, delivered by the
Coach, inspired by the Holy Spirit
Retention increase: Building bridges
helps students be successful
Goal to fulfill God’s calling!
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Know your students
Hire good communicators
Build “hoopless” admissions and financial aid
processes
Take a proactive approach to students advising
Automate routine communications
Hire faculty suited to online/adult ed teaching
Set and maintain high standards for
student/faculty communication
Evaluate, evaluate, evaluate
Check your program’s vital signs regularly
Use cross functional teams to develop
enhancements and improvements
Intelliworks

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