SIRSI_Data Session_List="LANG_DISP" NORTL

Report
USING GOOGLE ANALYTICS IN
THE CATALOG
John Wohlers
Waubonsee Community College
Technologies Used
• SirsiDynix E-Library
• Google Analytics
• JavaScript
An Introduction to Google Analytics
• Statistics and reporting tool
• Geared towards marketing
• AdWords/ AdSense
• ROI
• Goals
• Campaigns
• Replacement for BLUEcloud Analytics?
Basic Analytics E-Library Setup
• Step 1: Create Analytics account
• http://www.google.com/analytics
• One account handles multiple libraries / services
• Account – Top level organization
• Property – Branch, product, etc…
• Step 2: Edit your environment file
• ibistro.env or env##.env
• GOOGLE_ANALYTICS
• UA-XXXXX-YY
• YY = Web Property ID index number
This API has been replaced with a newer “Universal
Analytics” API.
• Step 3: Wait…
Audience Overview
• Sessions
• Users
• Pageviews
• Pages/Session
• Avg Session Duration
• Bounce Rate
• % New Sessions
Technology
Acquisition -> All Referrals
Audience -> Geo -> Location
Demographics and Interests
• Privacy Issues? (DoubleClick)
• Required Text
https://support.google.com/analytics/answer/2700409
• Demographics
• Age
• Gender
Demographics and Interests
• Interests
• Affinity Categories – Broad lifestyle categories
• Movie Lovers, Technophiles, News Junkies & Avid Readers, TV Lovers
• In-Market Segments - Specific product categories users are in the
market for
• Real Estate/Residential Properties/Residential Properties ,
Education/Post-Secondary Education, Home & Garden/Home
Improvement, Financial Services/Tax Services
• Other Categories – Specific content your users consume
• Arts & Entertainment/TV & Video/Online Video, Reference/General
Reference/Dictionaries & Encyclopedias, Books & Literature/Writers
Resources, Jobs & Education/Education/Colleges & Universities
• Collection Development? Programming?
Enhancing Analytics With Custom Events,
Metrics, and Dimensions
• Why?
• Track searches
• Local vernacular searches
• Collection development
• Track feature usage
• Catalog map
• Book previews
• Language
• Track session timeouts
Tips
• Plan carefully
• No editing of old data
• Plan for growth
• Event categories
• Consistent naming conventions
General Modifications
• Replace SIRSI provided GA tracking code
• Comment out, or remove GA code in copyright.h
<SIRSI_Conditional IF Environ="GOOGLE_ANALYTICS^^ne">
<script type="text/javascript">
// var gaJsHost = (("https:" == document.location.protocol) ?
"https://ssl." : "http://www.");
// document.write(unescape("%3Cscript src='" + gaJsHost + "googleanalytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
// try {
//
var pageTracker = _gat._getTracker('<SIRSI_Data
Environ="GOOGLE_ANALYTICS">');
//
pageTracker._trackPageview();
// } catch(err) {}
</script>
</SIRSI_Conditional>
• Always copy files to pages_custom before editing!
• [html_head.h] and [html_head_tabbed.h]
General Modifications - <head>
• Add Universal Analytics Code
• Always copy files to pages_custom before editing!
• [html_head.h] and [html_head_tabbed.h]
<SIRSI_Conditional IF Environ="GOOGLE_ANALYTICS^^ne">
<!-- Google Analytics -->
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', '<SIRSI_Data Environ="GOOGLE_ANALYTICS">', 'auto');
ga('require', 'displayfeatures');
</script>
<!-- End Google Analytics -->
</SIRSI_Conditional>
</head>
Allows adding events and setting
variables during loads using SIRSI tags
General Modifications
• [copyright.h]
• Send pageview
• Records basic pageview statistics
<SIRSI_Conditional IF Environ="GOOGLE_ANALYTICS^^ne">
<script type="text/javascript">
<!-- Google Analytics -->
//<![CDATA[
ga('send', 'pageview');
//]]>
<!-- End Google Analytics -->
</script>
</SIRSI_Conditional>
</body>
</html>
Event Tracking
ga(‘send’,’event’,’’,’’,’’, 0);
• Category (Required)
• Enhancement, Direct Linking, Account
• Action (Required)
• Preview Item, View Map, Cite This, Change Language
• Label (Optional)
• Item Title
• Value (Optional)
• Records Returned
Event Tracking (Example 1): Custom Enhancement
• Track usage of custom enhancements
• Book Preview
• Item Location Map
• Cite This
• Persistent Link
• View Current Content (RSS Feeds in Catalog)
Event Tracking (Example 1): Code
• JavaScript
• Place “ga()” in event triggered code
• Event
• Category: “Catalog”
• Action: “View Map”
• Label: Library, using SIRSI_Data tag
ga('send', 'event',‘Enhancement','View Map', '<SIRSI_Data
List_DC="DX" NORTL CVTJS>');
• CVTJS is your friend
• NORTL - Do not convert the text order, data is a policy
• Remember the trailing single quote
Event Tracking (Example 2): Language Change
• Tracking User Preferences
• Language Change
• Change Display
• Holdings Display
• Catalog Display
Event Tracking (Example 2): Code
• Modify module_language_choices.h
• Add onClick event
• Event
• Category: “User Prefs”
• Action: “Change Language”
• Label: Language, using eLibrary SIRSI_Data tag
• <SIRSI_Data Session_List="LANG_DISP" NORTL CVTJS>
• Session Variable: LANG_DISP
<a onClick=“ga('send', 'event', ‘User Prefs’, 'Change Language',
'<SIRSI_Data Session_List="LANG_DISP" NORTL CVTJS>');"
href="<SIRSI_Data Session="WEBCAT_URL" NORTL>/<SIRSI_Data
Session=SESSION NORTL>/111/<SIRSI_Data
Session_List="LANG_POL" NORTL>" title="<SIRSI_Data
Session_List="LANG_DISP">" target="_top">
Event Tracking (Example 3): Failed Searches
• Searches
• Failed
• Successful
• Metrics, a better option?
Event Tracking (Example 3): Failed Searches
• Modify 9.pg
• Placed within the existing
<SIRSI_Conditional IF DC_Comp="MN^50002^">
<SIRSI_Conditional IF Environ="GOOGLE_ANALYTICS^^ne">
<script type="text/javascript">
<!--//--><![CDATA[//><!-<SIRSI_Conditional IF DC_Comp="MN^456^" AND NOT
Session="SRCH_TERM1^" AND NOT Session="SRCH_TERM1^">
ga('send', 'event', 'Search', 'Fail',
'<SIRSI_Data Session="SRCH_LABEL1" CVTJS> <SIRSI_Data Session="SRCH_TERM1" CVTJS> <SIRSI_Data
Session="SRCH_TERM2" CVTJS> <SIRSI_Data
Session="SRCH_TERM3" CVTJS> <SIRSI_Data
Session="SRCH_TERM4" CVTJS> …‘);
</SIRSI_Conditional>
//--><!]]>
</script>
</SIRSI_Conditional>
Failed Searches During Spring Break
Delving Deeper!
• Dimensions and Metrics
• Increased Flexibility
• Advanced Custom Reporting
• Still Learning
• Be Gentle
Dimensions and Metrics
• Dimension
• Descriptive attribute or characteristic of an object that can be given
different values.
• Example: Geographic location
• Lattitude
• Longitude
• City Name
• Example: Item
• Material Type
• Author
• Publisher
• Collection
• Example: Search Term 1 – 8
• 20 Free / 200 Premium
Dimensions and Metrics
• Metrics
• Individual elements of a dimension measured as a sum or a ratio
• Example: City
• Population
• Example: Searches
• Items Returned
• Example: Item
• Page Count
• 20 Free / 200 Premium
Creating Custom Dimensions and Metrics
• https://support.google.com/analytics/answer/2709829
• Plan carefully
• No editing of old data
• Can be set for all activities on page
• Only available in Custom reports
and Segments
Search Tracking (Example 1): Terms
• Custom Dimensions:
• Search Term 1
• Search Term 2
• Search Term 3
• Search Term 4
• Search Term 5
• Search Term 6
• Search Term 7
• Search Term 8
• Custom Metrics:
• Number of Hits in Search
Search Tracking (Example 1): Code
var metricValue = '<SIRSI_Data Session="SRCH_PRIMARY_NUM_HITS" NORTL>';
ga('set', {
'dimension1' : '<SIRSI_Data Session="SRCH_LABEL1" CVTJS> - <SIRSI_Data
Session="SRCH_TERM1" CVTJS>',
'dimension2' : '<SIRSI_Data Session="SRCH_LABEL2" CVTJS> - <SIRSI_Data
Session="SRCH_TERM2" CVTJS>',
'dimension3' : '<SIRSI_Data Session="SRCH_LABEL3" CVTJS> - <SIRSI_Data
Session="SRCH_TERM3" CVTJS>',
'dimension4' : '<SIRSI_Data Session="SRCH_LABEL4" CVTJS> - <SIRSI_Data
Session="SRCH_TERM4" CVTJS>',
'dimension5' : '<SIRSI_Data Session="SRCH_LABEL5" CVTJS> - <SIRSI_Data
Session="SRCH_TERM5" CVTJS>',
'dimension6' : '<SIRSI_Data Session="SRCH_LABEL6" CVTJS> - <SIRSI_Data
Session="SRCH_TERM6" CVTJS>',
'dimension7' : '<SIRSI_Data Session="SRCH_LABEL7" CVTJS> - <SIRSI_Data
Session="SRCH_TERM7" CVTJS>',
'dimension8' : '<SIRSI_Data Session="SRCH_LABEL8" CVTJS> - <SIRSI_Data
Session="SRCH_TERM8" CVTJS>',
'metric1' : metricValue
});
Search Tracking (Example 1): Report
• Customization ->
• New Custom Report ->
• Add Dimension
Search Tracking (Example 2): Authors
• Custom Dimension
• Author
Search Tracking (Example 2): Code
view_item_info.h
<SIRSI_Conditional IF DC_Exists="IA"> <!-- Print the
author, if one exists -->
<SIRSI_Data DC="IA"><br/>
<!-- Google Analytics -->
<script type="text/javascript"> <!--//-><![CDATA[//><!-ga('set', 'dimension9', '<SIRSI_Data DC="IA"
CVTJS>');
//--><!]]></script>
<!-- End Google Analytics -->
</SIRSI_Conditional>
Search Tracking (Example 2): Report
• Authors of Viewed Items – Month of April
• Saul Austerlitz - Sitcom : a history in 24 episodes from I love Lucy to
Community
• Nannette Commander - Chart your success on the COMPASS test
Fun Results
• 16 searches for “Obsessive Compulsive Disorder” in only
two separate sessions.
• “Drinking age 18”, “Mental Institutions”, and “Prison” were
among the most searched items during spring break.
Resources
• Getting Started Guide
• http://www.google.com/analytics/learn/setupchecklist.html
• Google Analytics
• Jerri L. Ledford, Mary E. Tyler, Joe Teixeira
• ISBN-13: 9780470531280
Questions?
• Email: [email protected]
• Twitter: cap60552
• Facebook: http://www.facebook.com/wohlers
• In person at the conference
Why type it…
Contact Info

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