IAWHP Pre Con Discussion Table Notes

Discussion Table Notes
Getting a Job in WHP
Focus – do you prefer prevention (personal training, health coaching, wellness) or
rehab (ATC, PA, PT, Cardiac Rehab)
Goal – private (work for employer) or commercial (create own business). What’s
your comfort?
Read publications outside of health (to differentiate yourself – EAP, employee
benefits, HR, leadership, workers comp)
Become an expert in one area – diabetes educator, injury prevention, smoking
Identify contact and request an informational interview (call/meeting). Send thank
you note with resume.
Pursue internship. Don’t discard part-time – get your foot in door
If new to field, create “related qualifications” section on resume and list attributes
(budgeting, analytics, organized, writing skills, data management, leadership)
Obtain certifications: CHES, Coaching
Take leadership role and create community health task force (invite non-profits,
hospitals, health plans, employers
Engaging Leadership
• What are leaders business needs – build wellness bridge to
reduce injuries, improve morale.
• Address past failures as part of new plan
• Start small with planned pilot and measures
• Make participation a metric for middle management
• Work with supervisors to fit in (plan in advance so they
have time to prepare)
• Get to know union leaders (ensure things are made in USA)
• Explore ACA incentive plan
• Align wellness with open enrollment (VP Benefits or VP HR)
Bridge Health with Your Business Needs
Business Needs
Engage senior managers
Wellness Programs
Golf Conditioning, Ski Conditioning
Impact absence, short-term disability Injury Prevention Programs
Leverage health plan / EAP
Health Coaching “warm hand-offs”
Help employees cope with change
Eating for Energy; Relaxation
Techniques; Tips for Greater Energy
and Performance
Diversity and WHP
• Challenges – gaining trust, different value systems,
opinion on nutrition/diet, finances, communication
styles, literacy levels, different job functions and
cultures (sales, engineers, hourly)
• Solutions – become familiar with population
(committee to id concerns); gain trust first (“People
don’t care how much you know until they know how
much you care”); make leadership aware of challenges
and obtain funding to meet needs; provide self
directed resources; adapt tools like bi-lingual HRA;
document participation in your report; package
programs that can be shared with female/household;
offer translators; create employee/child programs
Strategies for Companies < 1000 EES
• Barriers – no budget, remote workers, lack of
• Administered by a variety of departments
• Leverage wellness champions (volunteers) and
EAP program; health plan resources
• Develop new campaign/brand
• Topics of interest – nutrition, stress
• Health challenges popular (walk, stairs, water)
• Survey “what would make employees happy?”
Strategies for Companies > 1000 EES
• Understand your culture (what do people want; what are their
barriers to part)
• Provide express programs that don’t take a lot of time
• Provide quality/professional staff
• Engage senior management – define their business need and build
wellness bridge to meet that need (prevent injuries, improve
• Create dashboard report for mgt to brief them on your goals and
progress monthly
• Think about VOI (Value) not just ROI
• Offer programs 24/7 (rotate days/week)
• Engagement – offer onsite coaching (vs tele)
• “Meeting you where you’re at, taking you where you want to be”
Additional Strategies
• Survey participants and non-participants
• Plans must be aligned with company business
plans (are stakeholders vested in wellness)
• Strategies > Tactics > Operations
• Marketing Strategies (internal, vendor, hybid)
• Focus on employee segments (female, male,
hourly, salaried, union, remote)
• Assess and provide intervention (measure time 1
and time 2)
Best Practice Design Principles
9 Best Practice Dimensions
• Leadership
• Relevance
• Partnership
• Comprehensiveness
• Implementation
• Engagement
• Communications
• Data-Driven
• Compliance
Social Media at WHP
• Hire young intern/staff to guide social media strategies
(Facebook, Twitter, Instagram, LinkedIn, email, trends/viral)
• Have mgt approve plan
• Explore virtual platforms (on demand)
• Resources/Books – Tribes, Connected, Contagious
• Leverage lay leaders – look for role models to become
wellness champions (one per location)
• Align with organization communication systems – leverage
THAT to spread word
• Auto – retweet
• Creates posts; leverage blogs; Tell stories! Get and share
Enhance Career
• Consulting path (create, challenging with
billable hours, lack of job security, rely on
client decisions)
• Specialist in an area (finance, injuries,
diabetes, data management, MBA)
• Explore new opportunities with health plans,
insurance brokers
CDC Healthier Worksite Initiative
Food at Meetings Guidance
CDC Healthier Worksite Initiative
• Goals
– For worksite health promotion to become a part of
CDC culture
– Increase “healthy days” among CDC employees
• Strategies
– Formative research
– Collaboration
– Physical Environment modifications
– Policy modifications
CDC Workplace Tools and Resources
CDC Workplace Health Promotion Toolkit
Join IAWHP.org
Deskside Learning Audio Archives Access audio archives of sessions presented by some of the industry’s top thought-leaders and practitioners.
Article Library Access this library of articles from the Worksite Health Promotion, The Legal Aspects, and The Business Side columns from
ACSM’s Heath & Fitness Journal ®
Models & Samples Who has time to re-invent the wheel? Designed to generate ideas and save you time, this benefit (in development) will be a
collection of models & samples used by real worksite health promotion practitioners.
FIT Society NewslettersAccess these electronic newsletters written for the public on a variety of popular health and fitness topics. The newsletters
may be reproduced and distributed as a resource for your employees or clients.
PublicationsAccess information on publications produced by or endorsed by IAWHP. Download issues ofWorksite Health International,
the official publication of IAWHP.
PublicaçõesAcesse informações ou publicações produzidas ou apoiadas pela IAWHP. Faça o download de edições anteriores de Worksite
Health International, publicação oficial de IAWHP.
Career ServicesAccess recources dedicated to supporting the career development of members and assisting employers with finding highquality professionals.
PolicyAccess public policy resources of interest to the worksite health promotion community (in development).
Global ConnectionAccess links to regional organizations and initiatives around the world.
IAWHP in the MediaAccess IAWHP interviews on Health Radio and on the Good Health is Good Business radio shows.

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