Principles of Fundraising - Food Bank of the Rockies

Report
Principles of Fundraising
October 23, 2014
Fundraising Principles
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Mission-Driven
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Diversity of Resources & People
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Using Effective Strategies

Building Relationships
Mission-Driven
Mission
Programs
Budget
Fundraising
Making the Case
Components of a Case Statement
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MISSION – Why?
GOALS – What?
OBJECTIVES – How?
HISTORY – How Long?
STRUCTURE – Who?
BUDGET – How Much?
Diversity
Diversification of funding sources is key.
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The 30% Rule
A General Recommendation
- 60% from Individuals
- 30% from Corporations, Government,
and Foundations
- 10% from Earned Income
Diversity of People
Diversity
Fundraising requires a TEAM of people.
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Development Staff
Volunteers
Executive Director
Staff
Board Members
The Board’s Role in
Fundraising

Setting Policies

Financial Development and Planning

Raising Money

Giving Money
Understand the Purpose
Building Relationships:
Raising Donors vs.
Raising Money
8 Tips to Involve Your Board
Members in Fund Raising
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Energize your board members
Conduct Yearly Retreats
Become visible in your community
Position your organization with local and state
officials
Ask board members to give you the names of their
friends
Survey board to find out where they conduct
business
When recruiting board members set high
expectations
Remember the personal touch
Role of the Board/Leadership
in Fundraising & Development
1.
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3.
4.
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7.
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Identify potential prospects
Door openers
Strategists
Attend luncheons, coffee & funding interviews
Writing ‘Thank You’ notes
Hosting special events
Asking for $$$
Recruiting others to your cause
The Donor “Life-Line”
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Prospects
Thoughtful Givers
Habitual Givers
• Impulse Givers
Planned Giving
Who Are Your Constituents?
Growing
Relationships
Inner Circle
New Relationships
and
Potential Prospects
Fundraising Strategies
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Acquisition
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Retention
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Upgrading
Get them, Keep them,
and Move them up!
Method Effectiveness
Time/Cost vs. Return
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Special Events
Direct Mail
Phone Bank
Canvass
Personalized Letter
Personal Call & Letter
Personal Visit
0%
1-2%
5-10%
10-15%
15%
25%
50%
Keys to Sustainability
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Work from your Mission
Have a diverse pool of funding revenue
and a diverse group of people
raising money.
Use strategies that can effectively build
your base of supporters.
Understand that building relationships
is the key to successful fundraising.

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