Principles of Fundraising October 23, 2014 Fundraising Principles Mission-Driven Diversity of Resources & People Using Effective Strategies Building Relationships Mission-Driven Mission Programs Budget Fundraising Making the Case Components of a Case Statement MISSION – Why? GOALS – What? OBJECTIVES – How? HISTORY – How Long? STRUCTURE – Who? BUDGET – How Much? Diversity Diversification of funding sources is key. The 30% Rule A General Recommendation - 60% from Individuals - 30% from Corporations, Government, and Foundations - 10% from Earned Income Diversity of People Diversity Fundraising requires a TEAM of people. Development Staff Volunteers Executive Director Staff Board Members The Board’s Role in Fundraising Setting Policies Financial Development and Planning Raising Money Giving Money Understand the Purpose Building Relationships: Raising Donors vs. Raising Money 8 Tips to Involve Your Board Members in Fund Raising Energize your board members Conduct Yearly Retreats Become visible in your community Position your organization with local and state officials Ask board members to give you the names of their friends Survey board to find out where they conduct business When recruiting board members set high expectations Remember the personal touch Role of the Board/Leadership in Fundraising & Development 1. 2. 3. 4. 5. 6. 7. 8. Identify potential prospects Door openers Strategists Attend luncheons, coffee & funding interviews Writing ‘Thank You’ notes Hosting special events Asking for $$$ Recruiting others to your cause The Donor “Life-Line” • • • • Prospects Thoughtful Givers Habitual Givers • Impulse Givers Planned Giving Who Are Your Constituents? Growing Relationships Inner Circle New Relationships and Potential Prospects Fundraising Strategies Acquisition Retention Upgrading Get them, Keep them, and Move them up! Method Effectiveness Time/Cost vs. Return Special Events Direct Mail Phone Bank Canvass Personalized Letter Personal Call & Letter Personal Visit 0% 1-2% 5-10% 10-15% 15% 25% 50% Keys to Sustainability Work from your Mission Have a diverse pool of funding revenue and a diverse group of people raising money. Use strategies that can effectively build your base of supporters. Understand that building relationships is the key to successful fundraising.