behaviourist evaluation ppt

• Learn how to evaluate an approach
• Highlight some strengths and weaknesses of
the behaviourist approach
• What is AO2?
– Evaluation, analysis, comparing and contrasting
– Identify and explain the strengths and weaknesses
of an approach
• With the people around you, can you think of
some strengths and weaknesses of the
behaviourist approach?
• What do you think this stands for?
– Nature/Nurture
– Nomothetic/Idiographic
– Usefulness
– Reductionism/Holism
– Determinism/Free Will
– Scientific
• Real world applications?
– Reward and punishment in schools
– Token economy
– Animal training
• Therapy
– Systematic Desensitisation
– Aversion therapy
Based on evidence?
Makes testable predictions?
Researched is unbiased and objective?
Research is controlled, valid and reliable?
Research can be replicated?
Qualitative or Quantitative data?
• Theories based on animal research
• Focus on the here and now
• Complete the table with the evaluation points
relating to the debates. There is also
information in the book (pg 24-25)
• Highlight in two different colours the strengths
and the weaknesses. Make sure to write down
a key somewhere to help you when you
• 3a: Evaluate two strengths of the behaviourist
approach (6)
• 3b: Evaluate two weaknesses of the
behaviourist approach (6)

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