Document

Report
PIER: Crisis Communications & Stakeholder Engagement Platform
for Atlanta UASI Core Group Meeting
February 22, 2007
NIMS Compliant Joint Information Center
PIER was designed to operate in an Incident Command System
environment and meets NIMS requirement for a Joint Information
System.
The PIER Idea:
Put everything a communicator or
team needs into a single,
integrated, easy to use online
communications control room.
A control center accessible 24/7 from wherever you are.
Text
What We Do
We launch and host crisis-ready systems for
managing Stakeholder Communications
Stakeholders
(who care about what you do)
Professional
Communicators
PIER

Critical Insiders

Employees

Fence-line Neighbors

General Public

Press/Media

Customers

Partners & Suppliers
Solution: The PIER Control Center
Situation Status
& Tracking
Content Creation
& Collaboration
Secure
Conferencing
& Messaging
Survey Distribution
& Tabulation
Approver
Notification
& Signoff
Inquiry Handling
& History
Email / Fax / Phone
Notification
One-Button
Web Posting
Keeping and building trust
•
Two critical elements:
•
•
Do the right thing (from their perspective)
Communicate openly, directly, truthfully
What do audiences demand?
•
•
•
Speed--I want it now. Right now.
Directness--I want it directly, personally, not through the
media.
Authenticity--I want complete openness, honesty, no
hiding, no coverup. And I want you to be real and human.
Platform: What is required?
•
•
•
•
•
•
Collaboration--a team needs to work together
24/7 Anywhere access--urgent communication does not keep
regular hours
All tools available regardless of location--infrastructure may be
gone or you may be gone
Communicator control--no dependence on technical resources
Full spectrum--able to manage push, pull and interactive
communication
Crisis-capable--redundant, millions of hits and bandwidth
PIER Enterprise
Decision Center
Major crises and
special purpose
(eg “dark sites”)
Control centers for individual depts,
jurisdictions, regions, etc.
PIER: Each center allows
push/pull/interactive communications
with multiple internal and external
stakeholder groups
Text
Example Deployment
All interconnected, interoperable, with “ultimate communicator control
Regional Coord
Crisis “dark”, training, archived
Cities, Counties, Airports, Ports, etc.
Departments
Issues, Special Services, Events
From a single, easy to use
Manage inquiries
control center you can
Develop, edit, approve and distribute content
Manage all audience contact
info
Control all activities:
add users, site
Generate detailed reports
layout, security,
on all activities
automatic
notifications
Public Information Center
State of Washington – EMD
SYSTEM
Urgent & Critical Communication Management
AudienceCentral, Inc.
Bellingham, WA
(360) 756-8080
www.piersystem.com
[email protected]

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