Sociale Innovatie in het MKB

Human + Knowledge = Business²
Social Innovation in SME’s
Dr. Rob Gründemann
Professor of Organizational Configurations and Work Relations
Research Centre for Social Innovation
Utrecht, 23 April 2009
Structure of the presentation
Definition of Social Innovation
Aims of the project
Target groups
Social Innovation
Systematic change of the organisation and
the work process and the development of
human talents directed at:
the enlargement of the knowledge base for
the improvement of the profitability of
the increase of the labour participation in
the Utrecht region
(Volberda, et al, 2007)
Aims of the project
Contribution of growth and continuity of SME’s in the
Utrecht Region, bij way of:
1. Knowledge transfer: to deliver to and actively
share the knowledge and competences of social
innovation with SME’s
2. Knowlegde application: to take care that the
knowledge and competences of social innovation
are actively used by SME’s
3. Knowlegde development and dissemination: to
monitor and evaluate the application in view of
further development and delivery of new
knowledge and competences to SME’s
4. Improvement of the knowledge infrastructure to
achieve an increase of the innovation capacity of
SME’s in the Utrecht region
Aim of the project for SME’s
innovation growth model
Sustainable growth
Added value
Net profit
Product and services
Market and marketing
Technology and ICT
Organisation and process
Innovation capacity
Business strategy
Organisation and processes
Company culture
Knowledge and technology
Generate new ideas
Sell new products
Explore new products
Benefits for the Utrecht region
Improvement of the economic position
Increase of entrepreneur trust
Increase in employment
Improvement of the connection between education
and business
Targetgroup for the project
SME’s in the Utrecht region
Construction and Installation
Professional Services (focus on brokery agencies)
Creative Industry (including ICT)
Assembly Industry (focus on metal)
Logistic and Commerce (focus op retail trade)
Human Health
Focus on early adopters + early and late majority
Innovators as role models
Activities (1)
Phase 0: Preparations
Invitations for tenders
Development of the Innovation Basic scan
Design the monitoring process
Activitities (2)
Phase 1: Awareness raining and knowledge
Regional Kick Off meeting
6 sector meetings
Digital portal (website)
Activities (3)
Phase 2: Knowledge transfer and
implementation of the basic scan
Implementation of 300 innovation scans in
Activities (4)
Phase 3: Implementation and dissemination
300 implementation processes based on
the results of basic scan with ‘social
innovation vouchers’ (max. € 4000)
Collective meetings. Characteristics: small
scaled, close contacts, interactive
Support of co-operative networks
Activitities (5)
Phase 4:Closing
Regional closing meeting
Activities (6)
All phases: transfer of knowledge and
improvement of the infrastructure
Monitoring of the knowledge transfer
Improvement of the knowledge
infrastructure a.o:
By co-operation with partners operating
closely together with SME’s
Knowledge network social innovation in
Marketing and publicity

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