Marshall McLuhan - La Bodega Común

By Horacio C. Reggini
Buenos Aires, octubre de 2011
 One hundred years after the birth of Marshall
McLuhan (1911-2011), Canadian philosopher and
sociologist, and fifty years after the publication of
his visionary books on communications. He deeply
studied the relationship between human beings and
technology, and he predicted the future of
communications, - the connected world, and what
we know today as Internet.
 1951 The Mechanical Bride: Folklore of Industrial
Man (1st Edition: The Vanguard Press, NY 1951)
(Gingko Press)
Marshall McLuhan wrote about his fascination on
publicity feasibility and its hidden messages. He
published collected announcements from several
magazines of 1940.
 1967 The Medium is the Massage, Marshall
McLuhan (written with Quentin Fiore; produced
by Jerome Agel) (Random House; 2000 reprint
by Gingko Press)
 2004 Understanding Me. Book edited by
Stephanie McLuhan and David Staines, with
prologue by Tom Wolf (2005).
 1960 Report on Project in Understanding New Media National
Association of Educational Broadcasters
1960 Explorations in Communication, edited with Edmund Carpenter.
(1st. Edition: Beacon Press: Boston 1960)
1962 The Gutenberg Galaxy: The Making of Typographic Man
(Routledge & Kegan Paul)
1964 Understanding Media: The Extensions of Man (Gingko Press)
1967 Verbo-Voco-Visual Explorations (1st Ed: Something Else Press, NY
1968 War and Peace in the Global Village (design/layout by Quentin
Fiore; produced by Jerome Agel) (2001 reprint by Gingko)
1968 Through the Vanishing Point - space in poetry and painting
(written with Harley Parker) (1st Ed.: Harper & Row, NY 1968)
1969 Counterblast (design/layout by Harley Parker) (1st Ed.:
McClelland and Steward, Toronto 1969)
 1970 Culture is Our Business (1st Ed.: McGraw Hill, NY
1970 From Cliché to Archetype With Wilfred Watson (1st
Ed.: Viking, NY 1970)
1970 Take Today: the Executive As Dropout With
Barrington Nevitt. (1st Ed.: Harcourt Brace Jovanovish,
NY 1970)
1977 City As Classroom: Understanding Language and
Media With Eric McLuhan (1st Ed.: University of Toronto
Press, Toronto 1977)
1988 Laws of Media: The New Science With Eric
McLuhan (1st Ed.: University of Toronto Press, Toronto
1989 The Global Village with Bruce R. Powers) (Oxford
University Press)
2004 Understanding Me (edited by Stephanie McLuhan
and David Staines), The MIT Press
2006 The Classical Trivium. Corte Madera: Gingko Press
 Eminent politician, educator, writer, and
journalist. Governor of the Province of San
Juan 1862 - 1864, National Senator 1874 - 1879,
President of the Argentine Republic 1868 1874.
 Mi defensa, 1843. (My defense)
 Facundo o Civilización y Barbarie, 1845.
(Facundo or Civilization and Barbarism)
Vida de Aldao, 1845. (Life of Aldao)
Método gradual de enseñar a leer el castellano,
1845. (Gradual method of teaching reading in
Viajes por África, Europa y América, 1849.
(Travels throughout Africa, Europe and America)
Argirópolis, 1850. (Argiropolis)
Recuerdos de provincia, 1850. (Provincial
 Campaña del Ejército Grande, 1852. (The Great
Army Campaign)
Las ciento y una, 1853. (One hundred and one)
(Letters to Juan Bautista Alberdi).
Comentario a la Constitución de la Confederación
Argentina, 1853. (Comments on the Constitution of
the Argentine Confederation)
Memoria sobre educación común, 1856. (Report on
regular education)
El Chacho, 1865 (About Ángel Vicente Peñaloza).
Las escuelas, bases de la prosperidad, 1866.
(Schools, bases of prosperity)
Conflicto y armonías de las razas en América, 1884.
(Conflict and harmony of the races in America)
Vida de Dominguito, 1886. (The life of Dominguito)
 In his inaugural speech of the inter-oceanic telegraph
cable that connected Argentina with Europe, (October
5, 1874), said that “the cable unites the whole world into
one family and one neighbourhood”.
 Thus he foresaw the present on-going planetary
communications, and he anticipated the expression,
"the global village” coined by Marshall McLuhan one
hundred years later.
President (1868 - 1874)
Governor of the Province of
San Juan (1862 - 1864)
Washington, 1865
Sarmiento, writer
Sarmiento, journalist
With his nephew Augusto
With his friend José Posse,
Sarmiento with a hearing aid
Eyes and gaze of Sarmiento
 With the publication of The Waste Land in 1922, now
considered by many to be the single most influential poetic
work of the twentieth century, Eliot's reputation began to grow
to nearly mythic proportions; by 1930, and for the next thirty
years, he was the most dominant figure in poetry and literary
criticism in the English-speaking world. T. S. Eliot received the
Nobel Prize for Literature in 1948.
 He lived in St. Louis during the first eighteen years of his life. In
1914, when he was 25 years old, he married Vivienne HaighWood, who died in 1947. In that same year, 1914, he settled in
England. He became a British citizen in 1927, when he was 39
years old. Eliot separated from his first wife in 1933, and was
remarried, to Esmé Valerie Fletcher, in 1957; she was 32 years
old, and died in 1965.
1909-1917: Inventions of the March Hare
1910-1915: The Love Song of J. Alfred Prufrock
1909-1925: Poems
1922: The Waste Land.
1925: The Hollow Men.
1927-1954: Ariel Poems, including “The journey of
the Magi”
1930: Ash Wednesday.
1931: Coriolanus
1934: "Choruses from the Rock"
1939: Book of practical cats
1939: "The Marching Song of the Pollicle Dogs",
"Billy McCaw: The Remarkable Parrot", in The
Queen's Book of the Red Cross
1920: The Sacred Wood: Essays on Poetry and Criticism
1920: The Second-Order Mind
1920: Tradition and the individual talent
1924: Homage to John Dryden
1928: Shakespeare and the Stoicism of Seneca
1928: For Lancelot Andrewes
1929: Dante
1917-1932: Selected Essays
1933: The Use of Poetry and the Use of Criticism
1934: After Strange Gods (1934)
1934: Elizabethan Essays
1936: Essays Ancient and Modern
1940: The Idea of a Christian Society
1948: Notes Towards the Definition of Culture
1951: Poetry and Drama
1954: The Three Voices of Poetry
1957: On Poetry and Poets
 1932-1934): Sweeney Agonists
 1934: The Rock
 1935: Murder in the Cathedral.
 1939: The Family Reunion
 1949: The Cocktail Party
 1954: The Confidential Clerk
 1959: The Elder Statesman
 Old Possum’s Book of Practical Cats, 1939
(main source of CATS by Andrew Lloyd Weber,
London West End 1981, New York Broadway
(With five sections each)
 Burnt Norton - 1936
 East Coker - 1940
 The Dry Salvages - 1941
 Little Gidding - 1942
 East Coker was the place of origin from where his
predecessors left from England towards America. He
asked to be buried there, along with a plate with the
following inscription: “In my beginning is my end. In
my end is my beginning”.
 “Time present and time past/Are both present in the
future,/And time future contained in time past”
 “Not here the darkness, in this twittering world”
Photograph of T. S. Eliot, on a
Sunday afternoon in 1923
T.S. Eliot and George Orwell on a BBC radio
programme in 1942, during World War II.
Somewhat meaningless maths of T. S. Eliot.
Photograph: Bettmann/Corbis
September 1958.
LIFE Magazine
With his second wife Esmé Valerie Fletcher.
 On August 24, 2011, Google honoured the great Argentine
writer and poet Jorge Luis Borges, with a fantastic doodle on its
Google homepage. The doodle shows a wide architectural
scenery. In the front stands Borges, an old man. The different
architectural styles recall his most famous books, “Fictions”
(1944), and “The Aleph” (1949), compilations of short stories
(“The garden of Forking Paths”), interconnected by common
themes such as dreams, labyrinths, libraries, animals, fictional
writers, religion and God. Jorge Luis Borges was born on
August 24, 1899, in Buenos Aires, Argentina, and died on June
14, 1986, in Geneva, Switzerland.
 Jorge Luis Borges' Google doodle, celebrated
his 112th birthday as the master of magical
realism, and gave way to millions of Twitter
messages around the whole world.
“Schools without walls”
“Classrooms without walls”

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