Document

Report
Research Statistics & their Role
in the National Association of
Realtors
Research Division
NATIONAL ASSOCIATION OF REALTORS®
Overview
I. How Statistics Benefit NAR?
II. What Statistics does NAR Compile?
III. What are the methods used for gathering
the statistical information
Research Division
NATIONAL ASSOCIATION OF REALTORS®
How Statistics Benefit Association?
5 Primary Benefits:
Statistics…
• help Realtors become more successful & more
profitable
• enhance credibility of the Realtors
• help leadership with strategic planning
• support legislative & regulatory efforts
• keep members updated on economic & industry
trends
• Sell!
Research Division
NATIONAL ASSOCIATION OF REALTORS®
What Statistics Does NAR
Compile?
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•
Existing Home Sales Statistics
Homebuyer & Seller Survey
Member/Firm Profile
Economic/Industry Forecast
Economic Market Watch Report
Real Estate OUTLOOK
Commercial Market Studies
Research Division
NATIONAL ASSOCIATION OF REALTORS®
Existing Home Sales Statistics
• Premier Statistical Gauge of
the Housing Market
• Monitored by the Federal
Reserve & other Housing
Analysts
• Broadcast to Major Media
and financial news channels
(WSJ, USA Today, CNN)
Research Division
NATIONAL ASSOCIATION OF REALTORS®
EHS Survey Instrument
NATIONAL ASSOCIATION OF REALTORS®
Real Estate Trend Indicator, Monthly
RESALE (EXISTING) HOME SALES
Single-Family Units
Number of Bedrooms
2 or less
$29,999or Under
$30,000 - $39,999
$40,000 - $49,999
$50,000 - $59,999
$60,000 - $69,999
$70,000 - $79,999
$80,000 - $89,999
$90,000 - $99,999
$100,000 - $119,999
$120,000 - $139,999
$140,000 - $159,999
$160,000 - $179,999
$180,000 - $199,999
$200,000 - $249,999
$250,000 - $299,999
$300,000 - $399,999
$400,000 - $499,999
$500,000 and over
Condos/Coops
Active Listings
Single-Family
condos/coops
Units Sales
3
4 or more
All
End of Month
End of Month
EHS Statistical Series
•
•
•
•
•
Home Sales (Nation, Regions, States)
Home Prices (Including Metro Areas)
Condominium/Cooperative Sales Info.
Customized Home Sales Reports
Housing Affordability Index
Research Division
NATIONAL ASSOCIATION OF REALTORS®
Existing-Home Sales –
Record Setting Pace
Thousands of Units
6000
5500
5000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
68 70 72 74 76 78 80 82 84 86 88 90 92 94 96 98 '00 '02
Source: NAR
Survey of Homebuyers & Sellers
• Characteristics of Buyers
& Sellers
• The Buyers Home Search
Process
• The Role of Real Estate
Professional
• Financing the Home
Purchase
• Educates the general
public
Research Division
NATIONAL ASSOCIATION OF REALTORS®
Member Profile
• Detailed information about
the education, economic and
professional characteristics of
REALTORS®
• Members can benchmark
their performance vs. their
peers
• Provides leadership with
information to plan for future
needs
Research Division
NATIONAL ASSOCIATION OF REALTORS®
Economic Forecasts
Mortgage Rates
30-Year FRM
Percent
Percent
1-Year A RM
20
18
16
14
12
10
8
6
4
2
0
72
74
76
78
80
82
84
86
88
90
92
94
96
98
'00 '0 2
Source:
Source: Freddie
Freddie Mac
Mac
Research Division
• U.S. Economy (GDP,
Job Growth, Inflation,
etc.)
• Housing Indicators
(Home Sales, Prices,
Mortgage Rates)
• State & Local Forecasts
NATIONAL ASSOCIATION OF REALTORS®
Industry Trends
• Reports that combine
economic analysis with
local sales data and
forecasts
• Helps identify key trends
in a local area and very
helpful for businesses
looking to expand to
outside areas
• Industry surveys - REPS
Research Division
NATIONAL ASSOCIATION OF REALTORS®
Real Estate OUTLOOK
• NAR Forecasts
• Existing Home Sales
and other housing
Indicators
• Regional &
Commercial Market
Updates
• Research Studies
Research Division
NATIONAL ASSOCIATION OF REALTORS®
Keeping Statistics Relevant
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•
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Identify needs of Members & Association
Survey Members/Focus Groups
Working with State/Local Associations
Forming Workshops
Research Division
NATIONAL ASSOCIATION OF REALTORS®
Methods Used to Compile
Statistics
• Surveys, Surveys, Surveys!!!
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–
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Existing Home Sales
Home Buyer/Seller
Member Profile
Real Estate Practitioners Survey
• Time Grows Legacy
• Start small and build-up
Research Division
NATIONAL ASSOCIATION OF REALTORS®

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