Document

Report
REALTOR.com®/Internet
Facts & Figures
The Power to Sell Your Home
REALTOR.com® - Where the world shops
for real estate online™
Here are a few facts*:
Of every 100 visitors to REALTOR.com® …
80 are presently active in the market or thinking about buying or selling
66 visit more than once a week
48 contact a REALTOR®
Of active shoppers …
75% are moving within 50 miles of their current home**
94% find a home of interest
*C.A.R. Internet vs. Traditional Homebuyers, January 2002; **Internal user survey
ONLINE DISTRIBUTION
Distribution Partners
Through REALTOR.com®’s extensive online distribution network, your home receives the benefit of
reaching some of the largest audiences on the Internet.
Being on REALTOR.com® means your home is also being promoted through the list of Web sites
below, including a comprehensive set of local sites: AOL’s Digital Cities, forty-one local television
station Web sites (Internet Broadcasting System), and a group of regional newspaper Web sites.
EXPOSURE
Not just the largest audience - the right audience
REALTOR.com®
Avg. Monthly Totals*
• Unique Users:
More than 5 million
• Time Spent per User:
More than 40 minutes
*comScore Media Metrix, April 2003
CIRCULATION
Percent of Time Spent on Real Estate Web Sites*
10%
MSN House & Home
7%
ZipRealty.com
5%
Yahoo! Real Estate
2%
eBay
RealEstate.net
75%
REALTOR.com®
*comScore Media Metrix, April 2003.
REALTOR.com®
1%
Other Real
Estate Web Site
TIME SPENT ON REALTOR.com®
Users spend the most time on REALTOR.com®
(Total minutes per user/month)
43.25
REALTOR.com®
5.55
Homes.com
9.15
Yahoo! Real Estate.net
9
eBay RealEstate.net
2.64
RealEstate.com
5.78
MSN House & Home
3.6
HomeGain
0
5
10
15
20
25
*Source: comScore Media Metrix, April 2003,
** Note: Traffic to Yahoo! Real Estate and eBay RealEstate.net includes non-homes-for-sale content such as
Apartments, New Homes, Home Improvement, etc. REALTOR.com® only includes real estate content
30
35
40
45
50
INTERNET REACH
AND GROWTH
Homebuyers Use of the Internet & Newspapers in Home Searches
60%
50%
40%
30%
20%
10%
0%
1995
Newspaper
1997
Internet
1999
2001
2002
The 2000 and 2002 NAR Profile of Home Buyers and Sellers
Fannie Mae National Housing Survey, July 2000
home shoppers are looking on the
Internet to find their
next home
NAR Survey of Buyers and Sellers, 2002
Only 4% of all newspaper
readers go to the Real Estate
Classified Section.
Copy content is limited, not
interactive and effectiveness
is hard to measure.
*The Media Audit 2002
Comprehensive content
including customized home
description, multiple photos,
and interactive consumer
contact opportunities allow
me to present your home in
the best possible light.
How I’ll market your home
®
on REALTOR.com
LISTING ENHANCEMENTS
Putting your property on display
By listing with me, your home will
be on REALTOR.com®. The door
will be opened to millions of online
buyers actively looking to
purchase.
Benefits:
• Buyers can contact me 24/7 via
email, phone or fax
• I’ll create a custom property
description
• I’ll add what consumers want to
see, additional photos
YOUR HOME WILL STAND OUT!
Your home gets top local billing on the most visited real estate site – REALTOR.com®
Featured Homes™ ensures that
your home stands out at the top of
the search criteria page – linking
buyers directly to your property’s
details and my contact
information.
Benefits:
• Differentiates your home in front
of millions of potential buyers.
• Attracts targeted home searches
to your property
VIRTUAL TOURS
Home shoppers can view your property details online
Virtual Tours allow home
shoppers to walk through your
property, zooming in on the
details inside and outside the
home, all from the convenience
of their own homes.
Benefits:
• Your home will stand out to
the millions of buyers on
REALTOR.com®
• You are not disturbed as
home shoppers tour your
home 24/7 from the privacy
of their computer

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