Collaborative Communications Tony Crowden Communications Specialist Sharon Pell Communications Officer Working as one health community • NHS Lincolnshire, Lincolnshire Community Health Services, United Lincolnshire Hospitals Trust, Lincolnshire Partnership Foundation Trust • Can’t do it on our own • Don’t offer all the services • Not a one size fits all solution Communications Solution • Messages developed by NHS Lincolnshire • Same message delivered in different ways – What is being introduced? – Why it is being introduced? – How it will be implemented? Public Launch Need to let the public know that: “It’s ok to ask” New Year launch: • • • • Drink less Exercise more Lose weight Stop smoking Launch Planning Each lead given a task • • • • ULHT – media handling LCHS – venue and bookings NHSL – resources LPFT – services identified to attend Did it work? • Have a draw • Incentives • Right staffing • Keep it simple • Common sense approach Lessons Learned • Timing • Check what else is on • More external promotion • Share work more evenly • Give others the opportunity to take part Smoothie bike in operation Feedback from participants • DART self referral • Smoke free homes referrals • Phoenix stop smoking referrals • Fire service home fire safety checks • Many enquiries relating to cooking project Any questions?