Toolkit - 4-H

Report
4-H GROWN
4-H
About This Toolkit
This turnkey guide has all the resources you need to promote 4-H
GROWN and potentially win a $10K sponsorship for STEM
programming at Camp.
• Overview of the HughesNet/4-H partnership
• Alumni facts
• Promoting 4-H Grown
• Creative collateral
Social media content
Emails
Banner ad
4-H
About HughesNet & The Partnership
HughesNet is the leading provider of broadband satellite
equipment and internet service. They are passionate about
4-H and inspiring the next generation of scientists! Year
one was exceptional, and we are excited to build on this for
year two!
Partnership Elements:
• 4-H GROWN
• 4-H National Youth Science Day (NYSD) sponsorship
• Local “Innovation Incubator” Days at Camp
4-H
4-H GROWN
The "4-H GROWN" Alumni Campaign invites 4-H alumni to check in
as a proud, 4-H Grown alum in their community and to tag their 4-H
friends and family to do the same. Through this campaign, alumni will:
• Reconnect with the 4-H that helped them succeed in life
• Engage with a network of millions of other 4-Hers across the U.S.
• Help youth in their state experience the 4-H difference through a
$10,000 “Innovation Incubator” Sponsorship
4-H
4-H GROWN
For your state, the “4-H GROWN” campaign provides great
opportunities:
• To provide fun, engaging digital content to rally your
community around your local 4-H programs
• The opportunity to win a $10,000 STEM sponsorship for
your state Camp
• A wonderful avenue to collect alumni and supporter contact
information
4-H
4-H Alumni Stay Engaged
Because they feel good about their time in 4-H
71%
4-H EXPERIENCE AS YOUTH
“I still have my record book. It’s something that
would be sent to county and would get awards.
It’s all my accomplishments.
I’d work hard all year to fill it up.”
—Baltimore alumni
“I remember begging my mom to let me go to
4-H camp… I was this little country girl that was going
to go to camp with all of the city kids! We got to
do so many projects and activities and even if
you were terrible you still got a ribbon!”
25%
Very
Positive
Somewhat
Positive
3%
0%
Neutral
Very
Negative
CONFIDENTIAL
—Atlanta alumni
Promoting 4-H GROWN:
• Promote 4-H GROWN on your social properties once a
week from 1/20/15 to 3/16/15
• Run web banner on your site for the duration of the
promotion
• Promote in your newsletter or through a dedicated email at
least once
• Tag your notable alumni asking them to check in
• Post pictures from your state’s past 4-H activities
• Send out the media pitch letter and local press release
4-H
Engage your Active Alumni
Tag alumni from your state asking them to check in and tag
their friends:
An Indiana alumnus, Jim Davis, created
Garfield!
Drew Faust, the President of Harvard, is a
proud Virginia alumna.
Former Vice President Al Gore is a product of
Tennessee 4-H!
Famous musician Brad Paisley spent his early
days in a 4-H club in West Virginia.
From hometown heroes to world famous
personalities, every state has some
notable alumni! Who are yours?!
4-H
Post Vintage 4-H Photos
Whether they are from 1978 or last summer, there is nothing
like photos of fun past 4-H activities to engage your
supporters, and we want to see your best!
4-H
Rally Your Community on Facebook
Post once a week between 1/20/15 – 3/16/15 using the following sample
messaging:
• Remember your days in 4-H? HughesNet and 4-H are calling
#4HGROWN alumni to check-in and remember their 4-H roots. States
with the most checked in 4-H alumni could win a $10K “Innovation
Incubator” Science Sponsorship! Learn More: www.4-h.org/4HGROWN
• Already checked in as a #4HGROWN Alumni? Tag your 4-H family and
friends to follow suit! You could help your 4-H state win a $10,000
Science Sponsorship! www.4-h.org/4HGROWN Don’t forgot to share your
4-H photos using #4HGROWN and share you 4-H pride!
4-H
Engage Your Supporters on Twitter
Post once a week between 1/20/15 – 3/16/15 using the following sample
messaging:
• Remember your proudest moments in @4H? Get re-connected & show
your pride to the 4-H community: www.4-h.org/4HGROWN #4HGROWN
• #4HGROWN alumni, show pride in your @4H experiences! You could help
your state win a $10K #science sponsorship from @HughesNet: www.4h.org/4HGROWN
• Remember your #4H days? The #4Hcamp fun? Whether you were in 4-H
for 10 years or 1, reconnect with those memories: www.4-h.org/4HGROWN
#4HGROWN
4-H
Email Your 4-H Friends & Family
Either include the following in your monthly newsletter or send a
unique email to your list serve:
Subject Line: 4-H GROWN
HughesNet is pleased to kick-off the 4-H GROWN alumni campaign – inviting
America’s 25 million 4-H alumni to check in as 4-H GROWN and tag their 4-H friends
and family.
This is great opportunity to reconnect with 4-H and in the process bring more valuable
4-H experiences to youth in your state. The winning state will take home a HughesNet
$10,000 STEM sponsorship!
Show your support by checking in as an alumni or supporter on 4-H GROWN!
4-H
Follow Up Email
Subject Line: Don’t Forget to check in as 4-H GROWN
There is still time to check into 4-H GROWN, celebrating your 4-H past and joining
HughesNet and 4-H in inspiring the next generation of scientists.
Don’t forget to reach out to your check in and reach out to your old camp buddies and
favorite club leaders!
This is a great way to show your support for 4-H and to help our state win a
HughesNet $10,000 STEM sponsorship.
4-H
Promote on Your Website
Download the banner ad and post it on your homepage
between January 20th and March 16th
4-H
Thank You
and
Good Luck!
Please share your Feedback as you
participate in 4-H GROWN:
[email protected]
301-961-2897
4-H

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