New Zealand Middle East Business Council v3 Contents • The Governments Economic Growth Agenda • NZTE direction • Middle East Our starting point is the Government’s economic priorities The new Business Growth Agenda Business Growth Agenda Lifting our export economy from 30% to 40% of GDP by 2025 Can we find the high value food niche? Can we participate in the global supply of technology? How much of the $430 billion (!!) Australian mining/gas investment will come our way? Can we feed Middle Eastern demand for government services? Can we help meet growing global demand for health technology and services? Can we participate across the whole value chain? High Globalisation Added value R&D Sales / After Service Branding Marketing Design Distribution Manufacturing Concept Supply chain Low Production chain stages Who do we partner with, for what reason, and how? Kingdom of Saudi Arabia Le Cordon Bleu Contents • The Governments Economic Growth Agenda • NZTE direction • Middle East NZTE: key facts 2000 customers • Crown entity, with private board • 550 people (50% offshore) • 36 international offices • $150 million budget (+$33mill grants) • Purpose: International growth Building businesses in NZ Partnering with businesses in market NZTE Purpose Unleash the international potential of New Zealand businesses to build the nation’s lasting prosperity NZTE Focus Our Customers Grow ... Bigger, Better, Faster Our strategic framework NZTE is sharpening its focus Export goods earnings, year to June 2011* $36 260 Companies earning >$25m billion $5 billion $3 billion 2000 NZTE CUSTOMERS 460 Focus 500 Companies $5-$25m 12,000 Companies < $5m Number of New Zealand exporters *Figures are rounded to the nearest billion and are for exports of goods only. **NZTE customer numbers include service companies Source: Statistics New Zealand (generalised) … and organising and rationalising services Services Suite - A toolkit of repeatable offers that support customers to grow bigger, better, and faster internationally. BETTER BUSINESS GLOBAL REACH Business Basics Regional Business Partners Mentoring Incubators Nzte.govt.nz & Export News Channels & Partners Pathways Path to Market Global Networks Beachheads KEA / WCNZ ICN Project Link Business Development Better by Strategy Better by Design Better by Lean Market Service Research In-market support NZ Central Country business training Trade Missions Leadership & Performance GELP International Business Awards Capital Solutions Visiting Investor Programme Strategic Investment Fund Better by Capital DOMESTIC IGF MARKET GROWTH INTERNATIONALISATION Capital for growth Plugging the gap!! MFAT are leading the NZ Inc country strategies Progressing NZ Inc Country Strategies… China, India, Australia, USA, Middle East , ASEAN Our international network New International Region Structure Greater China: Mainland China, HK, Taiwan Europe North America India, Middle East, Africa East Asia: SthEast Asia, Japan, Korea AUSPAC: Australia, Pacific Note: Turkey included in Europe, Pakistan included in IMEA South America NZ Inc Roles and Responsibilities MBIE Global-scale exporters Turn ideas into value MFAT NZTE ATI Regional Economic Development Partners Start ups Incubators Researchers VIF Inventors Create ideas Contents • The Governments Economic Growth Agenda • NZTE direction • Middle East NZ Inc Strategy Process PREPARATION DATA ANALYSIS, ENVT SCAN, LIT REVIEW, AGENCY RESOURCES BUSINESS INTERVIEWS STRATEGY DRAFTING DEVELOP GOALS, WE PRIORITY ACTIONS, MINISTERIAL VISITS ARE HERE: IN-MARKET WORKSHOP PRODUCT TESTING/APPROVAL BUSINESS WORKSHOPS MINISTERS ERD, CABINET NZ Inc. Strategy for the Middle East The NZ Inc Strategy draft goals focus on: • Food security • Added value manufacturing and services • Connections • Political, defence, security 25 Customers in Middle East 26 NZTE focus areas Customer Engagement Multi customer activity NZ Inc. strategy (draft) MEBC construction mission, November 2012 x x Leveraging activities around Arab Health, January 2013 x x x High value F&B project (Gulf Food and Chef's competition) x x x G2G commercial partnerships x x x Regional footprint Expand Middle East Beachheads programme x x With MFAT, ramp up capacity in Saudi Arabia x x Establish new RD, Investment Manager x x27 Keep talking, keep listening Feedback welcome!