Globalize Yourself

Report
One World
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Inflation
Open economy
Cheaper Labor
Customers
Efficient use of resources and benefits
Raises Global Economy
Socially
Reduces dependency on local market
Reduces market dominance
Reduces war threat
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What sort of budgets do you have set?
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Will the product sell?
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What do you consider to be marketing success?
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Do you feel comfortable in that country?
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What is the infrastructure like?
Now is the right time to go global!
• With the U.S. economy hurting, sales to international customers can soften
the blow.
• The Internet has increased the ease of working internationally.
• The U.S. government is making a strong push on going global mainly on
small businesses.
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Start by focusing on countries whose imports to the
United States are granted favored status.
Once you’ve selected countries as likely sources,
contact trade representatives at the appropriate
embassies.
Attend foreign and domestic trade fairs where
companies seeking to export to the United States are
exhibitors.
Read U.S. and foreign newspapers and magazines,
scanning for advertisements and articles about the
product.
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Build a relationship before you get down to business
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Don’t impose time limits
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Do your research
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Bring your own interpreter
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Understand body language, dress with respect, and authority
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Where to find them?
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Foreign company with U.S. Rep.
Branches of American Chambers of Commerce in foreign countries
International Business Consultants
What do you need in a Foreign Distributor
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Stocking or Nonstocking
Salesperson
Track Record
Language
Prompt and Competent
Meet them in person and always get references!
U.S. Export Assistance Center(USAEC)
 Fee of $500 to $800
 Prescreened partners, agents and distributors
 Conduct background checks & market research
 Find relevant trade shows in 85 countries
Export-Import Bank of the United States
 Guarantees working capital & services loans
 Guarantees repayment of loans
 Credit insurance
 The product must have at least 50% of U.S. content

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