Slide 1

Report
The Value of Being Seen
To schedule a one on one meeting, call my office at 602361-0707 or send me an email to
[email protected]
If you would like your profile set up to use the
epropertysites, email me your picture (not mandatory) and
logo with all your company information and I will have it set
up right away. To set up your Activerain account, the
information is on slide 36. Once you have your account
we can get together and I will help you get your profile
optimized for the search engines.
Home Page
Add New Property
Property Details
Website Domain
Add Photos
Click the Edit Button
Description and Features Tab
Add Your Features
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9 Features Minimum
Key Words for particular home
Select the Area For Craig’s List
Misc/Notes
Maximizing Your Website
Property Percent Page
Once You Have Maximized Your
Site
Activate Your Website
Thank You For Your Order
Social Networking
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Facebook
Linkedin
Twitter
MySpace
MLS Compliant Virtual Tour
Craig’s List Posting
Actual Craig’s List Ad
Facebook Marketing
•
•
•
•
Login to Facebook
Go to Profile
Click on “add link”
Type epropertysites
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Auto Feed to YouTube
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YouTube is the number 3 Website and
owned by Google.
All you need to do is input your YouTube
login information and epropertysites does
the rest.
http://www.youtube.com/watch?v=TxyJyz1ORF8
Rain Maker
Why use Activerain as a Rainmaker?
 Levels
2
Blogging
of Membership
Platform for anything
with Activerain
and everything
relating
to Real Estate.
1.Free
Membership

Simple Blogging
Platform
2.Rainmaker
– Costs
39.00 per month I have
negotiated

Constantwith
education
them abrought
Promo by
code
industry
so your
leaders
first
month
sharing
is $1.00
secrets and marketing ideas.
Rainmaker

Blogging allows
your listing
your that
blogWILL
postsend
to go
upPublic
on theas
opposed
FIRST to
PAGE
Members
OF GOOGLE!
Only.
 Google hits UNIQUE 146,000,000 HITS!!
Why use Activerain as a
Rainmaker?
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Activerain has over 190,000 Members
Activerain has been around since 2006, so is here to
stay
Activerain has almost 2 million web pages and counting
Activerain adds over 300 new pages PER DAY
Activerain adds about 200 new members per day
Activerain gets over 2 million hits per month
80% of those hits are from consumers
80% of those hits are direct from search engine
Each Blog Becomes
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A new web page in activerain
A new URL that will be searchable
A new back link to your profile
A new back link to your website
Indexed in Google with better ranking due
to the activerain site
Your online identity!!!
Setting up your Activerain
Account

Go to http://activerain.com/action/referrals/mtaylor and click the blue sign up link.

Follow the steps to join, but DO NOT PAY or upgrade your account.
Once you’re logged in to Activerain, under your new profile come back to this link and click this
link: http://arpromo.com/mtaylor

Make sure you see the promocode in the address bar of your browser and enter your payment
information there, it will charge you $1.00
AFTER PROFILE SET UP:

Upload an HD photo
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Write a Brief Bio
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Set up a Testimonial Section
After your profile is set up we will get together to dial in your profile so we can optimize the Key
Words in your market.
Finally, remember to get back to me with your ActiveRain login and password plus a picture
and a link to all of your MLS listings so I can have your epropertysites account set up.

Let me know if you have any questions. I look forward to working with you.
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Writing a Blog For Listing Exposure
HTML Code (Hyper Text Markup Language)
ePropertySites - Properties Tab - Tools
Website Links, Sharing and HTML
Activerain HTML Code
What You See Is What You Get
Long Tail Keywords
Long tail keywords are those three and four keyword
phrases which are very, very specific to whatever you are
selling. Whenever a buyer uses a highly specific search
phrase, they are near the end of the 12 week cycle.
In virtually every case, such very specific searches are far
more likely to convert to escrows than general generic
searches like Arizona Real Estate that tend to be geared
more toward the type of research that consumers typically
do in the first couple weeks.
Examples:
Approved Short Sale in Higley Groves
Foreclosure deals in Fulton Ranch Chandler AZ
4 Bedroom Homes in Chandler Arizona under 110,000
Tracking Results For Your Clients
FSBO Methods Used to Market Home:
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Listing on Internet/FSBO website: 51%
Yard sign . . . 44%
Friends/neighbors . . . 33%
Newspaper ad . . . 22%
Open house . . . 15%
Source: 2009 National Association of REALTORS® Profile of Home Buyers and Sellers
Most Difficult Tasks for FSBO
Sellers:
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Selling within the planned length of time:
9%
Getting the right price: 15%
Preparing/fixing up home for sale: 18%
Understanding and performing paperwork:
15%
Having enough time to devote to all
aspects of the sale: 5%
Source: 2009 National Association of REALTORS® Profile of Home Buyers and Sellers
ACTION MARKETING PLAN
Step 1: Identify the FSBO's -Search Craig's List each day and in the Criteria
select FSBO only.
Step 2: Build a Single Property Website for the properties you would like to list
using the information from the Internet.
Step
Write
Blog
about to
theCraig's
Property
usingthe
theWebsite
HTMLHTML
code Code
from the
Single
I will 3:
then
postayour
property
List using
in order
to
enhance
theWebsite.
Search Engine capabilities. I will also give you access to posting to Craig's
Property
List with this tool as well.
I am then going to Optimize the Website by writing 5 separate blogs:
CALL Subdivision
THE SELLER
"Hi Mr.City
Smith I am calling regarding your property for sale at 123 Main Street. I
Zip
Code Estate agent with XYZ Realty, and no I do not want to list your
am a Real
School District
home
(ha
ha).
I simply would like to partner with you in marketing your
Parks
and
Recreations
to buyers
that areincrease
looking your
in your
area.ofMr.
Smith
I brought
Mr.home
Smithdirectly
this exposure
will definitely
chances
selling
yourifproperty,
you
a buyer
would
a commission
for that
I handle
the I can
and
maybe
we can
evenyou
addpay
the me
commission
in the price,
yourifcall
on that.allWhat
get them
Approved
withwith
myyour
lender?
In theit can
dopaperwork,
now is send open
you a escrow
link to theand
website,
it is not
live yet, but
permission
beevent
- whatthat
is your
email?"
youbest
would
like to list your property then I can help you with that as
well, and we can discuss at that time the additional exposure. First let me
If we
all know
FSBO's program:
will eventually list their home with an Agent, why not preempt
explain
mythat
marketing
their decision and help them with 30 minutes worth of work enacting the principle of
I am
going to build a Website exclusive to your property that will auto feed to all
Reciprocity?
thethis
major
search
engines,
such
and
I willWebsites
also giveper
you
work
system
1 hour
each day
and as
youZillow
will gain
10Yahoo.
FSBO listing
access
to days
the back
endwill
of have
the website
so you can
track Hits,
photos,
month.
In 90
time you
30 new Optimized
Websites,
150 add
Activerain
blogs,
150
Localism
check
statsBlogs
etc. and 150 Outside Blog posts which will greatly enhance your
Internet exposure.
Where to Begin
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www.roboform.com this program is perfect
for the tedious process of signing up for all
the asset manager portals on the internet.
Buy a list of Asset Managers with Links,
this is the best one I found http://listbankrepos.com/reo-assetmanagers-list.aspx
Here are a few
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ADVANCED COLLATERAL SOLUTIONS www.acslinks.com 877-227-1600
CLEAR CAPITAL www.clearcapital.com 530-550-2500
INTEGRATED ASSET SERVICES (IAS REO) www.iasreo.com 303-770-1976
MD WEBB & ASSOCIATES www.mdwebbinc.com 949-474-0599
REO.COM www.reo.com
TITANIUM SOLUTIONS www.titaniuminc.com 800-500-1733
CALIFORNIA REO MANAGEMENT www.calreo.com
BPO DIRECT (FREDDIE MAC) www.bpodirect.com 800-972-7444
EVALUATION SOLUTIONS www.evalonline.com 904-425-1300
Clear Capital: www.clearcapital.com
First American: www.farvv.com
Ocwen: www.realtrans.com
Now What?
Instead of calling and asking for bpo's or listings - Send a SHORT email (the shorter the
better).
The worst thing you can do is blindside an asset manager with a phone call asking for
listings.
The majority of AM's do not pick up their phones for that reason alone and if you leave a
message it is surely to be erased.
Back to the emails - You NEED to read this:
Send them early Monday morning just before the AM has arrived to work. The email will
not get buried below the hundreds of other emails in the inbox - It will stand alone at
the top and if it is the first email the AM reads that day you will may have caught
them before they read the email about the copper being stolen out of another house
and now their day is ruined.
If you are going to buy a list of contacts (I really do not like this trend) be sure to get
email addresses - The phone numbers are worthless.
Recap - “The Process”
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You earn a Listing Opportunity
Go out take a couple pictures of the exterior of the property prior to the appointment
Build a website (automatically builds listing presentation too)
Give a Killer digital listing presentation
Knock out the competition
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Get the Listing
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Now take high definition pictures of the exterior and interior
Order a Custom text-code sign rider
Post to all your Social Networks
Write a Blog using the Top 5 Home Search Key Words
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Subdivision, City, Zip, High School and Elementary School
Email the Blog to your Seller with a Screen Shot of it on the first page of Google
Post to Craig’s List twice a week at a minimum
Email every Tuesday and Every Friday the HITS from the website and your blog
Contact Information
Mark Taylor, CMPS CDPE REDS
Licensed Mortgage Planner
CE Instructor – Arizona and California
Amerifirst Financial, Inc
15111 N. Pima Road, Suite 110 * Scottsdale, AZ 85260
Cell 602-758-7425
[email protected]

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