Main Design Aspects •Economics •Function •Aesthetics •Environment •Ergonomics •Value for money •Safety •Target market Ecomonics: related to your product • • • • Cost of product to buy Cost of product to make Cost of the product to maintain Cost of desired materials ‘v’ available materials • Cost of desired manufacturing process ‘v’ ‘ available process • Competition in the market place • Copyright problems Function: related to your product • • • • • • Primary features Secondary features Technology transfer Size of the product (is it the right size to do the job?) Maintenance of the product Planned obsolescence Aesthetics: related to your product • • • • • • • • • Shape Colour Texture Balance Material Target market Mood Fashion Product association Environment: related to your product • • • • • • • • • Sustainable Recycling Reuse Repair Local environment Shipping Workforce How does it effect the user? How does it effect other people? Ergonomics: related to your product • Anthropometrics the study of the measurements of the human body • Physiology the study of how the human body works Combines with anthropometrics to make products which fit a wide range of products. • Psychology the study of how the human mind works How the design of a product can make the user feel at ease with the product. 10 0 10 0 Value for money: related to your product • Shopper will follow brands • New models must be competitive to enter market • Shopper must feel that they are getting a good product • If niche or technology transfer can be exploited then a unique product can be marketed. Safety: related to your product • Does the product meet the relevant safety standards in the country of manufacture and country of sale? • Are there any additional safety standards for the particular user group (I.e. children) • Are there obvious dangers (flammable materials, toxic materials, risk of fire, sharp edges) Target market: related to your product • Who will the product be marketed at? • Can more than one group of users be targeted? • Can the product create its own niche in the market? • Can the product be marketed to fill a need that was not even recognised by the user? • Can the product be associated with a product / event / mood / fashion to increase its saleability?