Presentazione_SPYKE_..

Report
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Company
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Caerano San Marco, 21 giugno 2013
Contents
Company
Structure
Product
Mission
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Company
1) The history
• Gitex S.r.l. was born in 1992 and in 2001 had made a merger with Green
Point Ltd and therefore Gitexpoint Srl was born. These two companies have
a long experience in the sporting goods market.
• The passion for the world of sport has always characterized the company
that has grown to gain leadership in the distribution of major sports brands,
where quality, image, specialization, technology and price are combined to
be within the reach of all.
• Known for the great quality and timeliness of the service, thanks to the solid
knowledge of the market and the daily commitment and professionalism of
staff and specialist retailers, the most demanding sports have always been
satisfied with the offer of a wide range of articles for those who practice
sport, winter or summer, indoor or outdoor.
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Company
• The company philosophy is to offer a brand for every need, where
the sport is understood as outdoor life, not necessarily competition,
but free time to devote to themselves and to recharge the energy
spent.
• The company's success is closely related to footwear and sports
district of Montebelluna that can, with good reason, be considered
one of the largest districts in the world of sportswear to high-tech.
• In the years have changed certain products (bicycle industry,
footwear), while others still continue to accompany the activity of
Gitexpoint Srl (golf, basketball, skiing).
• The company has its headquarters in Caerano San Marco (TV), with
offices and showrooms covering an area of about 800 square meters
and a warehouse of over 3,000 square meters, on which has been
recently installed a photovoltaic system of 99 kW for meet its
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electricity needs.
PRODUCTS
GitexPoint S.r.l. has got 4 commercial souls:
1
3
New ownership: “SPYKE”
Motorbike Clothing production
and distribution
GITEXPOINT SRL
Own Brand “TRILOXY” Technica
Clothing production and
distribution
PRODUCTS:
2
Own Brand “HYRA” Skiwear
production and distribution
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Sport Brands exclusive distribution
for Italy
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A ) “SPYKE” product
Spyke is the latest brand joined the Gitexpoint Srl. It is currently run
business rental.
The brand is well known in the world market for the production of
specialized clothing for motorcycling, because the distribution is, in fact, in
all countries where competitions are held motorcycling.
Throughout the design, development, construction of prototypes, samples
and fitting are made in Italy, while, for obvious economic necessity, are
produced in the Far East.
The catalog highlights the variety of products, for a motorcyclist very
demanding and quality-conscious, dressing it in a quality way , including
the technical underwear, and always with an excellent value for money.
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b) “HYRA” product
"Hyra" is the trademark which Gitexpoint Srl acquired in
2010, styling and design are maintained and followed
directly by the company (both internally and externally, but
always in Italy), while production - carefully monitored and
controlled by Italian staff of confidence - is concentrated in
the Far East.
The brand is linked ski clothing of quality, but aimed at a
segment of the market average, is a product aimed primarily
at the specialist shop and not to the large-scale distribution
The catalog on the one hand is limited in the type of product
(almost exclusively jackets and ski pants), but on the other
hand the variety of patterns and colors is particularly
marked.
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c) “Triloxy” product
"Triloxy" is another trademark of Gitexpoint Srl. 100% Made in Italy.
It is a range of products that keeps the body temperature constant and sensibly reduces
the effects of thermic changes. The special mix of Skin Fusion, Skin life, Silver fiber and
hollow fiber grants the following features: high comfort and well-being, odour control and
antibacterial effect, radiating and reflecting, anty-humidity effect, durable, easy to clean.
All products: shirts, pants, socks are studied to be worn in different situation: sport
activities, free time, normal life and in every occasion. You can combine special exclusive
Triloxy active treatments with Triloxy garments to improve your performance.
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d) Distribution for Italy
The company currently distributes an exclusive license for Italy as
many as 9 sports brands of international importance.
Among the major brands, both in terms of turnover, both in terms of
reputation, include:
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Spyder
Nike golf
Zamst
Everlast (fitness/boxing
equipment)
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3 – Distribution Structure
Employees : 20
Sales Force : network of 12 agents throughout the Italian territory.
Customers : nr 600 indipendent customers of medium / High level
On line sales
No GDO (Intersport , Cisalfa, Sport Alliance, Decathlon, Auchan)
Distribution : we have about 40 distributors in several european
countries, as well as Usa, Canada, Libano, Australia, ecc.
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Potential geographical
coverage
Our distribution covers 100% of the
Italian territory.
For Trademarks property (HYRA, TRILOXY
and SPYKE) the potential is very broad
and ambitious
We hope to have, within the next 2 years 40 distributors for the
Hyra brand as well as for SPYKE, thanks to the presence in major
trade fairs.
For the brand SPYKE our commitment is primarily aimed towards
the good growth markets (Russia and Brazil), Emerging countries
(Australia)
and to the large U.S. market.
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1
New ownership: “SPYKE”
Motorbike Clothing production
and distribution
GITEXPOINT SRL
PRODUCTS:
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BACKGROUND AND FUTURE
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- Starting business in 1979 with Fulvio
Bizzotto, producing labelled and OEM cross
and off-road apparel
- Starting to engeneer leather racing suits to
support top riders in 1988
- In 1996 Spyke becomes one of the major
manufacturers of leather suits and jackets
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-Since 1997 top-riders wearing Spyke leathers
achieve top positions and win world
championships in the major categories
-Year 2000: Spyke is recognized as one of the
leading Italian brands for motorcycle technical
apparel
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-October 2012: the company changes to a
new OWNERSHIP and enters into the Group
of Companies of GITEXPOINT Srl
-Since January 2013: The company
undergoes a deep restructuring by creating a
new team in Product-Design, Logistics and
Sales. Phase “2” of the NEW Spyke beginns.
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NEW ERA – NEW LOGO
OLD LOGO
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NEW LOGO
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WHAT IS SPYKE?
SPYKE is an ITALIAN BRAND specialized in the production of garments for bikers
SPYKE is the BRAND that conveys passion to design and create technical clothing that can
enhance the look and performance of the bikers!
SPYKE’S MISSION is to be constantly evolving each collection by creating technical and
innovative products at the best possible price.
SPYKE has a PHILOSOPHY of brand to create a sort of “motorscene” where there are no
worries but just fun and safe riding!
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MOTORCYCLE APPAREL MARKET:
MARKET POSITIONING
There are 3 big areas concerning the motorcycle apparel market:
RACING
TOURING/OFF ROAD
URBAN
RACING:
TOURING /OFF ROAD:
URBAN:
ALPINESTARS
DAINESE
AXO
SPIDI
IXON
DAINESE
REV’IT
BMW
IXS
SPIDI
CLOVER
HELD
SPYKE
OJ
SCOTT
MACNA
TUCANO
OJ
SPIDI
DAINESE
BLAUER
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SPYKE
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RACING PHILOSOPHY
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RACING WORLD
• Professional riders
• Supersport & Sport riders closely bounded to
their passion and looking to quality, design,
safety, comfort
• Keywords: Performance, Protection, Competition
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TOURING/ON-OFF WORLD
• travellers, tourists, free spirits, seeking an ‘on the road’
life-style
• Ride in couple, alone, in groups
• Driven by passion, by desire of moving on 2wheels
• Keywords: Comfort, Waterproofness, Breathability,
Safety, Product Technology (real features)
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URBAN WORLD
• Men and women
• 18 to 65 years old
• Frequent or daily use of the motorcycle
• Modern, on the go, up-to-date
• Keywords: Fashion, Weather resistent, Safety,
Fit, Brand Values
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NEW LINE
SPYKE THE ORIGINAL
BIKERS JEANS
ALL MADE IN ITALY
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Market positioning?
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MARKET POSITIONING
As far as concern the prices, we have 3 big areas:
HIGH SEGMENT
MEDIUM SEGMENT
LOW SEGMENT
DAINESE; BMW
HIGH
CLOVER; SPIDI
ALPINESTARS; IXS; SCOTT
MEDIUM
MACNA; HELD; SPYKE
REV’IT; AXO
OJ;
LOW
SMOOK; A-PRO
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VERTICAL
DIVISION
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POSITIONING VS COMPETITORS
WHERE WE ARE!
MARKET POSITIONING
High Price
SPIDI
ALPINESTARST
BMW
DAINESE
CLOVER
SCOTT
Technical
Poor product
IXON
SMOOK
HELD
AXO
SPYKE
REV’IT
OJ
A-PRO
Low Price
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POSITIONING VS COMPETITORS
WHERE WE WANT TO GO!
MARKET POSITIONING
High Price
SPIDI
ALPINESTARST
BMW
DAINESE
CLOVER
SCOTT
SPYKE
Poor product
IXON
SMOOK
HELD
AXO
SPYKE
Technical
REV’IT
OJ
A-PRO
Low Price
Note: Aggressive in terms of price but with an high segment product.
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POSITIONING
Technical and quality product
Our bet!!!
Medium range price
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Luca Bono
Since 2006 I have been the person in charge of:
1. Sport’s management
2. Marketing and communication
3. Clothing development and testing
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1. Spyke sport’s management
1.
2.
3.
4.
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Budget review (adv, events, riders)
Riders’ selection
Legal agreements with Team & Riders
Moto GP and WSBK racing service on track
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1. Moto Gp & WSBK Racing Service
We are developing new technical solutions with our Moto gp riders
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Spyke Riders 2013
Michel Fabrizio (WSBK)
Fabien Foret (WSS)
Michele Pirro (Moto Gp)
Ayrton Badovini (WSBK)
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2. Marketing and communication
1. Italian press PR and agreements
2. Advertising agreements and campaign
3. Providing the testers with technical material
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2. Marketing and communication
Magazines
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2. Marketing and communication
Testers
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2. Marketing and communication
Tester of Motociclismo (2006-2013)
Moto gp
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SBK-SS
Naked
Off-Road
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3. Development and testing of Spyke clothing
1.
2.
3.
4.
Racing material (leather suits, gloves, protection)
Touring material (jacket,gloves, pants..)
Urban material (jacket,gloves, pants..)
Off-road material (jacket,gloves, pants..)
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3. Development and testing of Spyke clothing
We test all our materials hard (on track)
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3. Development and testing of Spyke clothing
We test all our materials hard (urban and touring)
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3. Development and testing of Spyke clothing
We test all our materials hard (off road with F. Picco, Dakar 2013
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3.
Development and testing of Spyke clothing
Motorbike Tour Leader (2000-2010)
Tours and experience with more than 500 people
Nord Kapp (cold)
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USA (hot)
Off-road (wet)
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