in the Key 103 & Magic 1152 TSA.

Report
With Key 103 & Magic 1152’s weekly audience of 535,000 we can
fill the Manchester Arena capacity 23 times!
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013. Key 103 & Magic
1152 = Bauer Manchester
With Key 103’s weekly audience of 491,000 we can fill the
Manchester Arena capacity 21 times!
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013.
Preston
Lytham St Anne's
Accrington
Blackburn
Blackburn Accrington
Morley
Morley
Halifax
Halifax
Rawtenstall
Rawtenstall
Darwen
Darwen
Batley
Batley
Brighouse
Brighouse
Southport
Southport
Rothwell
Rothwell
Dewsbury
Wakefield
Wakefield
Huddersfield
Huddersfield
Rochdale
Rochdale
Bolton
Ormskirk
Ormskirk
Middleton
MiddletonOldham
Oldham
Prestwich
Prestwich
Atherton
Eccles
Eccles
St
St Helens
Helens
Newton-le-Willows
Newton-le-Willows
Wallasey
Wallasey
Barnsley
Barnsley
Failsworth
Failsworth
Ashton-under-Lyne
Ashton-under-Lyne
Stalybridge
Stalybridge
Leigh
Kirkby
Kirkby
Bootle
Bootle
Birkenhead
Heywood
Heywood
Radcliffe
Skelmersdale
Skelmersdale
Wigan
Wigan
Orrell
Orrell
Litherland
Litherland
Bury
Manchester
Manchester
Denton
Denton
Urmston
Rotherham
Rotherham
Sale
Sale
Liverpool
Liverpool
Stockport
Stockport
Warrington
Warrington
Gatley
Altrincham
Altrincham Gatley
Hazel
Hazel Grove
Grove
Runcorn
Sheffield
Sheffield
Widnes
Widnes
Wilmslow
Wilmslow
Ellesmere
Ellesmere Port
Port
Macclesfield
Macclesfield
Chesterfield
Chesterfield
Chester
Chester
Matlock
Matlock
AUDIENCE POTENTIAL : 2,445,000
Male = 1,211,000 Female = 1,234,000
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013.
“Key 103 & Magic 1152 – Still Manchester’s Number One”
• Key 103 and Magic 1152 retain their position as the commercial market leader in Greater
Manchester with 535,000 listeners tuning into the stations each week.
• Key 103’s Mike and Chelsea is Manchester’s most listened to commercial Breakfast
show with 306,000 listeners tuning in each week, and OJ Borg’s Home time show
continues its strong position with a market share of 7.8%
• In our core 25–44 demographic Key 103 remains number 1 for reach & share
commercially, with a 121% higher share than Capital and 415% higher share for the demo
than Smooth
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013. Key 103 & Magic
1152 = Bauer Manchester
Combined Audience
Mixed of adult contemporary music
with unrivalled news and sports
coverage, phone-ins and local
information
60%
57%
48%
43%
40%
37%
15%
Men
Women
15-24
25-44
45+
ABC1
C2DE
This shows a breakdown of our demographic here at Key103 & Magic 1152 to show a representation of
the type of listeners we have and potential customers you could have. Breakdown by gender, age &
social class in percentages respectively.
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013. Key 103 & Magic
1152 = Bauer Manchester
Key 103 Audience
Mix of adult contemporary music with
unrivalled news & sports coverage, phoneins and local information
60%
59%
51%
41%
40%
33%
16%
Men
Women
15-24
25-44
45+
ABC1
C2DE
This graph shows a breakdown of our demographic here at Key 103 to show a representation of the
type of listeners we have and potential customers you could have. Breakdown by gender, age &
social class in percentages respectively.
Key 103’s typical listener profile: C1C2 (Lower middle class/skilled working class), single or living
as married, working full time, own/buying home & have children in the house aged 0 – 15.
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013 & TGI Radio+ 2013
Magic 1152 Audience
Mix of adult contemporary music with
unrivalled news & sports coverage, phone-ins
and local information.
79%
54%
54%
46%
46%
14%
7%
Men
Women
15-24
25-44
45+
ABC1
C2DE
This shows a breakdown of our demographic here at Magic 1152 to show a representation of the type of
listeners we have and potential customers you could have. Breakdown by gender, age and social class in
percentages respectively.
Magic 1152’s typical listener profile: married/living as married or single, working full or part time, main
shopper in household, renting home and no children in the household aged 0 – 15.
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013 & TGI Radio+ 2013
300
256
Weekly Reach 000's
250
197
200
150
82
100
50
0
15-24
25-44
45+
This shows the listenership of the station by age category breakdown.
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013. Key 103 & Magic
1152 = Bauer Manchester
0
100
200
300
400
500
Key 103/Magic 1152
535
Capital Manchester
456
Smooth Radio North West*
331
XFM Manchester
189
106.1 Real XS Manchester (was 106.1 Rock
Radio)
147
Real Radio North West - (was Century Radio)*
Gold Manchester
600
105
83
The number of people (in 000s) listening for all commercial radio stations surveyed
in the Key 103 TSA.
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013. Key 103 & Magic 1152 =
Bauer Manchester. Stations marked with a * do not cover the whole TSA
0
BBC Radio 2
Key 103/Magic 1152
Key 103 (Manchester)
Capital Manchester
BBC Radio 1
BBC Radio 4
BBC Radio FIVE LIVE
Smooth Radio North West*
BBC Radio Manchester*
XFM Manchester
106.1 Real XS Manchester (was 106.1 Rock Radio)
Real Radio North West - (was Century Radio)*
Gold Manchester
BBC Radio 3
Magic 1152 (Manchester)
100
200
300
400
500
600
700
615
535
491
456
443
442
382
331
199
189
147
105
83
77
71
The number of people listening for all stations (inc. BBC) in the Key 103 &
Magic 1152 TSA.
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013. Key 103 & Magic 1152 =
Bauer Manchester. Stations marked with a * do not cover the whole TSA
0
2
4
6
8
10
12
14
16
18
20
Key 103/Magic 1152
20.7
Capital Manchester (Galaxy)
13.6
Smooth Radio (North West)*
10.4
106.1 Real XS (was Rock Radio)*
6
Gold Manchester
5.3
XFM Manchester
Real Radio (North West)*
22
4.5
3.5
The commercial share of listening in the Key 103 & Magic
1152 TSA.
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013. Key 103 & Magic 1152 =
Bauer Manchester. Stations marked with a * do not cover the whole TSA
24
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36
Key 103/Magic 1152
33.3
Key 103 (Manchester)
32.6
Capital Manchester (Galaxy)
14.7
106.1 Real XS (was Rock Radio)*
9.7
XFM Manchester
7.9
Smooth Radio (North West)*
6.4
Real Radio (North West)*
Gold Manchester
4.7
0.8
The commercial share of listening in the Key 103 & Magic
1152 TSA.
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013. Key 103 & Magic 1152 =
Bauer Manchester. Stations marked with a * do not cover the whole TSA
0
BBC Radio 2
Key 103/Magic 1152
BBC Radio 4
BBC Radio FIVE LIVE
Capital Manchester
BBC Radio 1
Smooth Radio North West*
106.1 Real XS Manchester (was 106.1 Rock Radio)
Gold Manchester
BBC Radio Manchester*
XFM Manchester
BBC Radio 3
Real Radio North West - (was Century Radio)*
1,000
2,000
3,000
4,000
5,000
6,000
7,000
6,976
4,345
4,188
3,049
2,852
2,675
2,175
1,268
1115
1,065
934
872
741
The total amount of time people listen for all stations (inc. BBC) in the
Key 103 & Magic 1152 TSA.
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013. Key 103 & Magic 1152 =
Bauer Manchester. Stations marked with a * do not cover the whole TSA
Key 103
Capital Manchester
Real Radio north West
20.00%
18.00%
16.00%
14.00%
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Share of commercial listening in the Key 103 & Magic 1152 TSA over the
last two years for stations targeting under 50’s
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013. Key 103 & Magic 1152 =
Bauer Manchester. Stations marked with a * do not cover the whole TSA
Q1
2013
Key 103 & Magic 1152
Reach (000’s)
Adults 15+
15-24
25-44
45+
Population
2445
412
829
1204
Weekly Reach (000s)
535
82
256
197
Reach %
22%
20%
31%
16%
4 week Reach
817
130
375
303
4 week Reach %
33%
32%
45%
26%
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013. Key 103 & Magic 1152 =
Bauer Manchester. Predicted cumulative reach
Key 103
Reach (000’s)
Adults 15+
15-24
25-44
45+
Population
2445
412
829
1204
Weekly Reach (000s)
491
78
251
162
Reach %
20%
19%
30%
13%
4 week Reach
755
124
368
260
4 week Reach %
31%
30%
44%
22%
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013.
Predicted cumulative reach
Airtime
Airtime delivers a consistent message and
reaches specific target audiences. Campaigns
can be planned and tailored to individual
requirements and budget to produce
maximum results.
Using airtime can entertain and engage our
listeners with your campaign.
SPONSORSHIP
Sponsorship involves attaching the name of your brand to part of the station’s output creating
association with; shows, big station promotions or events. It is ideal for building brand awareness and
can run in conjunction with commercial airtime to deliver a strong selling message.
PROMOTIONS
Promotions are interactive, competition based and station branded, they are usually short term and
use on air and/or online activity to build excitement and listener interaction. Promotional activity is
often used to increase positive brand awareness or to highlight a particular product/ service through
audience participation.
ONLINE + VIDEO
Key103.co.uk received 315,102 visitors in Quarter 1 2013 alone spending an
average of 8 min 44 seconds on site. We have a range of online inventory to
cater to any particular advertising needs from sponsorships, homepage
takeovers, competition pages and more, all the way to sponsoring our smart
phone applications which reaches a further 72,784 people and counting.
We also have a VIP email database which we can send
emails to on your behalf to over 59,104 people.
Videos can be created to your requirements and are featured online to help
promote your campaign and deliver any key messages. We have the facilities to
film footage that relate to your campaign that will engage over half a million
listeners that our website attracts.
Source: Google analytics Quarter 4 2012
STREET TEAM
Our branded street team helps to drive footfall into stores
and increase awareness of products. Distribution of
literature and sampling around key locations encourages
interaction with the public and gives a campaign greater
depth. Activity creates great word of mouth and targets
audience directly.
MEDIA BUS
The media bus enhances a campaign by bringing campaign recognition,
visual and audio impact to an event. There are full recording facilities on
board which enable you to produce podcasts – gaining immediate reaction
and testimonial to your event. The bus can be brought to one of your
events or can be set up in high footfall areas around Greater Manchester.
DAYS @ KEY
The [email protected] sessions offer on-air and online production for a number
of students where they can produce a live show, record and produce
podcasts and commercials, edit using industry standard equipment and so
much more. All of this is supported by professionals who work everyday in
the media and who will pass on their own experiences direct to students.
Key 103 News
Team
IN:DEMAND
7-10pm
James Everton 4am – 9am
Music and entertainment
through the night
Darren Proctor 10– 1pm
Darren counts down Top
40
SUNDAY
Alex James 6 – 10pm
Weekend’s biggest hits
Tim Shaw 1pm – 4pm
Sunday hits with Alex
Matt Wilkins 9am – 13pm
SATURDAY
Sunday morning banter
Fiona Sadler 1 – 6pm
Playing Manchester’s
Biggest Hits at the
weekend
Hywel & Jamie 7pm –
10pm
Dave Kelly 6-10pm
Saturday Night
Experience
James Everton 10-12am
Biggest hits
More of Manchester’s
biggest hits
“Greater Manchester has the
highest rate of severe child poverty
in the UK with 1 in 4 children
regularly going to bed without a
proper meal, central heating and a
full school uniform to wear in the
morning.”*
Key 103 Cash for Kids is a grant giving charity supporting children
affected by poverty, abuse, neglect or distress.
We work with over 350 organisations (Voluntary & Charitable) that
support disadvantaged children from Women’s refuges to Children’s
Hospices to support groups for Young Carers and clubs for children in
poverty hotspots.
Since Key 103 Cash for Kids was established we have distributed more
than £2 million to local children. Every penny raised stays in Greater
Manchester supporting your local community.
We have achieved this thanks to the generosity of our listeners and
the local business community.
* Save The Children Research 2011.

similar documents