Slide 1

Report
Persuasive
Speaking
Chapter 17
1
Persuasive Speech

Attempts to change or
reinforce thoughts,
feelings or actions
2
Types of
Persuasive Speeches
Questions of Fact
 Questions of Value
 Questions of Policy

3
Questions of Fact

Whether something is true
or not
4
Question of Value

Addresses the merit or
morality of an object,
action, or belief
5
Question of Policy

Addresses the best course
of action or the best
solution to a problem
6
Goals of Speeches on
Questions of Policy

Immediate action or
passive agreement
See Dana Barker’s
Persuasive Speech
in the text on p. 375
7
Call to Action

A request that an audience
engage in some clearly
stated behavior
Go to the Interactive Student and
Professional Speeches Website to see
Brent Erb’s persuasive speech calling
for immediate action.
8
Problem-Solution
Organization

Focus on persuading
audience that a specific
problem exists & can be
solved or minimized by a
specific solution
9
Using Problem-Solution
Organization
Identify clearly defined
problem
 Identify relevant problem
 Offer solution that
remedies problem
 Offer solution appropriate
for audience

10
Problem-Cause-Solution
Organization

Focus on identifying a
specific problem, causes of
problem & solution for
problem
11
Comparative Advantages
Organization

Illustrate the advantages
of one solution over others
12
Monroe’s
Motivated Sequence
Gaining attention
 Demonstrating need
 Satisfying need
 Visualizing beneficial
results
 Calling for action

13
Tips for Giving Effective
Persuasive Speeches
Be realistic about changing
audience’s views
 Use evidence fairly &
strategically
 Use language that
respectfully motivates
audience to change

14
Use Evidence Fairly &
Strategically

Two-sided messages

Counterarguments

Fear appeals
15
Ethical Persuasion
Don’t threaten freedom to
choose
 Recognize issue complexity
 Recognize impact of solutions
 Understand your own positions

16
Ethical Persuasion
Tell the truth
 Avoid distorting or
manipulating evidence
 Present information
accurately & completely

17

similar documents