Slide 1

Report
Enabling Last Mile Delivery
and the Roadmap of Assisted Service to Self Service
Rahul Bhamburkar
Sr. Vice President – Sales, Marketing & Operations
 Huge Country
• North – South: 3214 Kms
• East – West: 2993 Kms
 Huge Population
• 1.22 bn Population
• Urban 31.16% Rural 68.84%
• 600,000+ Villages
• One-third of Country is not connected
with “all weather roads”
Reaching the Last Mile
is a huge Logistical Challenge!
2/12
 Almost half the Country is Unbanked
 1 Bank Branch per 14000 people
 1.55 Lakh Post Offices only
 Predominantly Cash Economy
 91% of small payments are by Cash
Huge Digitally & Financially Excluded Population!
3/12
Last Mile Delivery… Can it really happen?
General Elections!!!
 Huge Expenditure
 Nation comes to a Stop!
For Effective Last Mile Delivery,
we need:
Speedy Delivery
4/12
Viable Model
Scalability &
Sustainability
Last Mile Delivery… Critical Success Factors ?
Acceptable
Affordable
Accessible
Available
Anytime,
Neighbourhood
Convenience
Customer-centric
Products / Services
5/12
Should not pinch
the Common Man
Non-tech savvy,
Cash payment
option etc
Who are the people we want to reach?
Need
Assistance
 Non-tech savvy population
 Pays by Cash
Prefer
Assistance
 Service fulfillment issues
 Seeks comfort in Neighbourhood
Convenience
6/12
Assistance
is a
way of Life …in India !
Is there a
SHIFT
taking place?
7/12
Self-Service
Options…
A reality check!
M-Commerce

Increasing Mobile Subscriber base
•

E-Commerce
NPCI – IMPS gaining momentum

35 member Banks

Narrow home PC base

33.54mn MMIDs issued

10% population are Internet Users

1.32 Lakhs TRXs

11% of Internet Users transact online

Value Rs 435mn (Mar 2011 – Feb 2012).

Huge Un-carded & Un-willing Population

Emerging Regulatory Framework
 Yet to take off
8/12
75% penetration
– Positive!
 Still early days!
Reaching the Last Mile… one of the Solution
Digitally
Financially
Inclusive
Viable, Scalable
& Sustainable
Model
Available
Accessible
Affordable
Acceptable
The Suvidhaa
Story…
9/12
Suvidhaa’s S-Commerce® Solution
300+ Brands/Service
Providers… and growing!
Suvidhaa
S-Commerce®
Platform
50,000+
Suvidhaa
Franchisee
Retailers
(PC / Mobile)
2100+ Towns
10/12
9mn Customers
& growing
The
Suvidhaa Story
Over
2100 Towns
Over 50,000
Retail Touch
Points
Over 9 mn
Unique Customers
serviced
Over 300+ Service Providers across 20 Industries
ride on Suvidhaa’s Technology Platform to reach their List Mile…
11/12
Rahul Bhamburkar
[email protected]

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