the presentation

Report
Welcome to #WorldTourismDay at Lough Neagh
Order of Events
12 .15pm Introduction by Lough Neagh Partnership Manager, Charles Monaghan
12.25pm Importance of Tourism Sector by Howard Hastings, Chairman NITB
12.35pm Overview of Marketing Plan by Christine Watson & Nicola Bothwell, The Marketing Network
1.00pm Potential for Lough Neagh Food Brand by Sean Owens, Chef Entrepreneur
1.10pm WorldHost Commitment by Eimear Kearney, Lough Neagh Partnership
Presentation of WorldHost Awards by Employment & Learning Minister, Dr Stephen Farry
1.20pm Lunch Served
12 .15pm Introduction
Lough Neagh Partnership Manager
Charles Monaghan
#loveloughneagh
12.25pm
Importance of Tourism Sector
Howard Hastings
Chairman NITB
#loveloughneagh
12.35pm
Overview of Marketing Plan
Chartered Marketers: Christine Watson & Nicola Bothwell
#loveloughneagh
Marketing
Lough Neagh
Marketing Strategy and Activity Plan
July 2013 – February 2014
STRENGTHS
SWOT
Largest freshwater lake in Ireland and Britain
Environmental designations
Unique species of fish | Haven for wildlife – wintering wildfowl
Home to largest commercial wild eel fishery in Europe
Shoreline infrastructure– jetties, visitor centres, marinas,
play parks, picnic tables, viewing points etc
Discovery Centre - second most visited tourism attraction in NI
Stretches 7 council areas - 5 of NI’s 6 counties touch the shore –
Antrim, Armagh, Down, Londonderry, Tyrone | en route to
Tourism Hubs & Airport – seen by every air passenger using BIA
arriving into/leaving NI
NITB ‘Destination’ status secured
Numerous leisure/Sport activities – Leisure visitor base
100 mile cycle trail | canoe trail
Range of places to ‘relax’ Secluded bays
Regular events/consolidated events listing/established events
Affiliation with Finn McCool
Unique underwater god – Horse God
World War II landing base and training area
Two major islands – Rams and Coney
Own rescue service – Lough Neath Rescue
Family friendly activities
Caravanning and camping facilities on shoreline
Rich Heritage including Historic castles/monuments
NI Visitors: Antrim, Armagh | ROI visitors: Donegal, Louth, Meath
Visitor Loyalty/Repeat Visits
Local Community Culture – friendly/welcoming/share stories
GROW Funding Allocation
Most popular reasons to visit – relax, family, scenery, quality time
with friends, nature
Please visit:
www.discoverloughneagh.com and
register to receive the Lough Neagh
Partnership e-newsletter to find out
more about upcoming opportunities
with Lough Neagh Partnership
OPPORTUNITIES
SWOT
Please visit:
www.discoverloughneagh.com and
register to receive the Lough Neagh
Partnership e-newsletter to find out
more about upcoming opportunities
with Lough Neagh Partnership
Please visit:
www.discoverloughneagh.com and
register to receive the Lough Neagh
Partnership e-newsletter to find out
more about upcoming opportunities
with Lough Neagh Partnership
PRODUCTS
EXISTING
Please visit:
www.discoverloughneagh.com and
register to receive the Lough Neagh
Partnership e-newsletter to find out
more about upcoming opportunities
with Lough Neagh Partnership
Please visit:
www.discoverloughneagh.com and
register to receive the Lough Neagh
Partnership e-newsletter to find out
more about upcoming opportunities
with Lough Neagh Partnership
Please visit:
www.discoverloughneagh.com and
register to receive the Lough Neagh
Partnership e-newsletter to find out
more about upcoming opportunities
with Lough Neagh Partnership
Please visit:
www.discoverloughneagh.com and
register to receive the Lough Neagh
Partnership e-newsletter to find out
more about upcoming opportunities
with Lough Neagh Partnership
NEW
MARKETS
EXISTING
NPD
NEW
Strategy
Mission Statement
To build, promote and deliver year-round distinctive ‘on water’ and ‘off
water’ Lough Neagh visitor experiences which result in positive economic
growth for the Lough Neagh destination through innovation, leadership
and collaboration
Vision Statement
To work together to create marvellous visitor memories and recognition as
one of the most desirable price competitive Summer and the most
desirable Christmas tourism destination of choice within Northern Ireland
Brand Statement
Our area is known as Lough Neagh and its waterways
Aims and Objectives
• Consolidating a ‘Lough Neagh’ brand with its key USP – the water
• Strengthening collaboration
• Engaging our ‘locals’ to deliver the common aim of providing marvellous memories to
our visitors
• Building distinctive ‘lough’ focused Lough Neagh product
• Helping Lough Neagh to ‘be found’
• Improving marketing performance
• Working in partnership with others to talk to our audiences in a cost effective manner
• Developing enticing marketing communications tailored appropriately to each of our
target audiences
• Nurturing customer loyalty to
• ensure repeat visit reach and
• secure domestic, national and international visitors via visiting friends and family in the first
instance
• Rewarding and disseminating best practice
Key Messages
‘Precious Time’
Segmentation: July 2013 – January 2014
TARGET MARKET:
Catchment:
• Primary: a. 15 minute drivetime - residents and VF&F*
Secondary: b. 15-60 minute drivetime - residents & VF&F*
1. Key Influencers (Media, NITB, TI, RSPB, RYA, Waterways Ireland etc) & Celebrity
Endorsement
2. Footfall Feeders including Causeway link and Accommodation Providers
3. Ambassadors
4. Groups and Clubs
5. Specialist day visitors a. Domestic NI b. ROI c. International (VF&F)
6. Specialist overnight visitors a. Domestic NI b. ROI c. International (VF&F)
*Budget constraints considered
Eco Tourism
Activity: Relaxation
Leisurely
Great Escapers
History
Food
Entertainment:
Culturally Curious
Lively (Sport)
Eco Tourism
Activity: Relaxation
Leisurely
Great Escapers
History
Food
Entertainment:
Culturally Curious
Eco Tourism
Activity: Family
Great
Escapers/Camping
History
Food
Entertainment:
Family
Lively (Sport)
Activity:
Adventure
Compete (Sport)
Food
Entertainment:
Lively (Sport)
Social Energisers
Culturally Curious
Lough Neagh
Competing NITB Destinations
Target Market: Key Influencers
Relationship Management:
• Develop a Key Influencer Database for the Lough Neagh Destination
• Develop a Twitter and Facebook Directory for Lough Neagh
• Establish Priority Targets
• Work in Partnership to achieve ‘voice’ for Lough Neagh through our
Key Influencer Communication Channels
• Build and Maintain Relations for Mutual Gain
Marketing Activity Planner
Please visit:
www.discoverloughneagh.com and
register to receive the Lough Neagh
Partnership e-newsletter to find out
more about upcoming opportunities
with Lough Neagh Partnership
Marketing Activity
#loveloughneagh
Customer Relationship Management
• Building a Bank of Ambassadors, Content Creators/Contributors and Celebrity
Endorsement
• Working in Partnership with Key Influencers
• Represent Lough Neagh at Exhibitions and Events to Build and Maintain Opportunities
and Relationships
• Inviting Key Influencers to Experience Lough Neagh for themselves – FAM Trips and
Live Video Feed
• Encouraging Customer Loyalty ‘Friends of the Lough’
Marketing Activity
#loveloughneagh
Brand Awareness and Engagement – Driving Footfall and Spend to the
Lough Neagh Destination
• Capitalising on Key Dates
• Creating Innovative Campaigns
• Building Strong Content – co-creating a Lough Neagh Library of Photos, Videos,
Stories eGreetings
• Distributing Enticing Promotions and Events including Trails
• Direct Marketing and Social Media Marketing
• Advertising: Radio, Radio Roadshow, Strategic Outdoor, Print, Online and Affiliate
• PR: TV Inserts, Events and Campaigns Support, Profiling, Promotions, Competitions
and Awards
• Lobbying: Signage, Funding, Independent TV Shows
Budget
Marketing Activity
Marketing Programme Development - research, drafting of activity
scheduler, presenting findings for discussion/sign off
Digital Audit and Tender Specification - carrying out audit and producing
findings
Media and Print Advertising Belfast Telegraph Supplement £500
Q Network advertising £300
Roadshow campaign £1,200
Advertising Contradeal Negotiation
Strategic Signage – Outdoor
Attendance at Trade/Consumer Shows
Awards
Roadshow Showcase of Success Installation - design and build of artistic
framework and site delivery/collection
PR - nine month retainer based on one day's consultancy per month
PR Photography: x5 photocalls on various sites across the lough to promote
PR initiatives
Total: £18000
Digital Advertising - PPC, facebook advertising campaigns
Goals
#loveloughneagh
• Deliver media coverage worth 10 times PR investment
• Increase web traffic by 10% year on year
• Grow facebook likes to 2000 (Lake District 2806 and Ardboe Cross 2305)
• Grow twitter followers to 500 (Rams Island has 358 likes)
• Develop linkedin connections to 300
• Engage 7 high profile ambassadors
• Engage 10 Lough Neagh ambassadors
• Create 20 WorldHost Recognised organisations
• Increase footfall to the loughshore measured via Coupon Downloads
Deliverables to be achieved by February 2014
Lough Neagh Partnership
Digital Audit & Strategy
Agenda
•
•
•
•
•
•
•
•
•
•
Initial Digital Footprint
Digital Target Markets
Barriers to Overcome
Current Digital Efforts – across Lough Neagh
Strategy
Priority Platforms
Digital Ambassadors – Content Creators
Key Messages
Digital Campaigns
Digital Measurements
Digital Marketing Channels
http://www.smartinsights.com/reach/attachment/digitalmarketing-channels/
Google 5 Stages of Travel
• Dreaming: 68% of business travellers watch travel-related online videos.
Among them, 68% are thinking about a trip.
• Planning: The average traveller visits ~22 travel related sites during 9.5
research sessions prior to booking.
• Booking: 37% of leisure travellers report that the internet prompted them to
book, up from 28% two years ago.
• Experiencing: 70% of business travellers check into their flights/hotel with
their mobile device. Almost 1 in 4 hotel queries come from a mobile phone.
• Sharing: About 1 in 3 business travellers have posted reviews online of
places they've been.
http://www.thinkwithgoogle.com/insights/emea/featured/five-stages-of-travel/
Digital Customer Footprint Analysis
• Where to visit - 5 Stages of Travel
• Decision to visit – other Destinations
Lough Neagh Digital Touch points:
•
•
•
•
•
Pre Visit
Journey to Visit competing destinations (even into NI!)
On Visit at competing destination
Journey home from Visiting competing destination
Post Visit
• Decision to visit - Lough Neagh
Digital Touch points:
•
•
•
•
•
Pre Visit
Journey To
On Visit
Journey Home
Post Visit
Initial Digital Customer Base
Facebook - Geographic Origin
Insights from:
• Facebook
42% Female | 58% Male
Facebook Reach - UK and Ireland
40
35
30
25
20
• Twitter
30 Followers
15
UK
10
5
0
Belfast
Lurgan
Cookstown
Antrim
Portadown
Dublin
Portstewart
Ireland
USA
Canada
Australia
Barriers to Overcome
• Infrastructure: 3G | 4G | WIFI access
• Internal Capability - Resource & Skill
• Rapid Pace of Change - Digital
• Limited Budget
• Trade – Engagement and Digital Capability
• Product Development
• Everglades by car audio tour – Audio Tour Guide
Initial Digital Footprint
• Websites x 3
www.discoverloughneagh.com | www.loughshoretrail.com | ww.loughneaghheritage.com
• Search Performance
• PPC Trial - 2008
• Facebook: Love Lough Neagh
• 223 likes | 91,099 friends of fans | 5.8% engagement
• Twitter
• Loughneagh1 – Eimear Kearney
• You Tube – search Lough Neagh: 2,310 Results | Lough Neagh Partnership 2,270 Results |
Lough Neagh channel x 6 Videos | Rams Island 28,300 Results
• NITB Photo Library – minimal assets
• Email – from November 2006 Quarterly – Trade
• Website Language Variants vs Fermanagh Lakelands Tourism
• Email Infrastructure – gmail
Website
http://visual.ly/12-step-landing-page-rehab-program
Search Engine Optimisation Performance
Search
Keyword
Searches – Global
Searches - Local
Lough Neagh
8100
5400
Fermanagh
90500
60500
Belfast
5000000
4090000
Dublin
11100000
1500000
Giants Causeway
90500
33100
Rams Island
2900
320
Lough Neagh discovery centre
Oxford island discovery centre
320
73
320
73
‘Increased’ Digital Visitor Base – Facebook
Analysis – Love Lough Neagh
Engagement
Digital Competitors – nil!
www.Ireland.com
Digital Target Markets – Trade versus Consumer
Primary: TRADE
Catchment:
• Primary: a. 15 minute drivetime - residents and VF&F*
Secondary: b. 15-60 minute drivetime - residents & VF&F*
1. Key Influencers (Media, NITB, TI, RSPB, RYA, Waterways Ireland etc) & Celebrity Endorsement
2. Footfall Feeders including Causeway link and Accommodation Providers
3. Ambassadors
4. Groups and Clubs
5. Specialist day visitors a. Domestic NI b. ROI c. International (VF&F)
6. Specialist overnight visitors a. Domestic NI b. ROI c. International (VF&F)
7. Geographic test bed - ROI Trial
8. Competitors
Desktop versus ‘on the hop’
Find prospects & Deploy activity to Achieve
customers
entice prospects conversion to
and customers
goals
Build relationships
Build awareness of the area, range
of products /services/ on offer and
group servicing options
Appoint Branded Advocates/Ambassadors
SEO
Google place optimisation
PPC
Maintain activity in accordance with Improved website content –
content strategy and calendar
compelling copy and images
Content strategy and calendar
Events
Landing pages
New Product/Service Development
Portfolio of Proof –Leisure – in
situ/living the dream photos, Food, Providing ‘Value’ to the end user/receiver
in every interaction
Blogs, Testimonials
Up-sell – recommend relevant
Plug ins linking website to social
complimentary items/best sellers – other
media and vice versa
clients with xx interest also purchased xx
Facebook Landing Page designed to
Integrated marketing activity – online and
convert viewers to likes
offline
a/b split testing
Promotions
Special Offers
Links from website to facebook,
email subscriptions, share buttons
Coupons
Offline material
Competitions
Upload content that encourages
users to share
Gift Vouchers
Fresh Quality Content e.g. Blog
Mobile Enabled
Testimonials and Reviews
Directories
Video
Affiliates
Banner Advertising
Engage the audience through
relevant and compelling content
QR code on offline materials
Clear navigation pathways
Response to enquiries
Mobile enabled
Enabling sharing to networks
Build Quality Databases
Develop Advocacy
Email and Social media marketing
Strategy
#loveloughneagh
Build
Acquire
Engage
Enable
Compete
•
•
•
•
•
•
Customer Relationship Management
Infrastructure Build from foundations (website) up
Achieve more together
Compelling Content – the ‘Share’ factor
Added Value
Digitalise Memory Banks
Digital Strategy…
#loveloughneagh
• Digital Infrastructure Build – Website, Communications Channels, CRM, Mobile
• New product development
• Photo Libraries
• Brochure Downloads
• Twitter Twibbon and Hashtag to achieve message cohesion
• Co – Create and Launch
• Differentiate to the target audience/Tailored Packages eg poetry and Seamus Heaney link, cycling etc
• New market development and diversification
• Targeting friends of fans
• Specific targeting – geographic cities, age and special interests
• Competitive market share targeting including the Giants Causeway/Finn McCool link!
• Market Penetration
• Build Relationships – key influencers, users and prospects!
• Loyalty marketing including up-selling and cross selling
• Potential new sales channels
• M-Commerce - coupons
• Social Commerce – facebook commerce – coupons and offers
• Highly targeted affiliate activity
Priority Platforms – Trade versus Consumer!
• Website:
• Mobile Responsive | Downloadable Products | Live Webcam | Google Analytics |Blogging and Vlogging
|‘Share’ | SEO | Native Apps | Audio Tours | Coupons | Competitions | Hosting Co-Created Content
• Relationship
•
•
•
•
Email – Mailchimp – extend to consumer | differentiate trade versus consumer
SMS
Online PR
Trade: Linked In | Survey Monkey
• Geographic
• Google Places
• Four Square
• Review
• Trip Advisor
• Social Media
•
•
•
•
•
Facebook – including facebook offers
Twitter – Twibbon and Trend #
You Tube
Flickr and Pinterest
Claim Google+ Name
• Advertising
• Bespoke Targeted Pay Per Click Advertising
• Affiliate Advertising
Offline Collateral
Digital Partners and Ambassadors #loveloughneagh
Who?
• Key Influencers e.g. NITB, TI etc
• Trade e.g. Accommodation, Attractions etc
• Special Interest Groups: Cycling, Sailing/Boating, Canoeiing, Fishing,
Outdoors, Birdwatching etc
Develop a Twitter and Facebook Directory for Lough Neagh
What?
Working in partnership to:
• co-create content
• achieve reach to existing users signed up to established channels
Digital Advocacy
#loveloughneagh
• Digital Advocates
• Digital Celebrities
• The Advocacy Brand Image – online and offline inc. Twitter Twibbon
Destination Messaging
USP:
The largest inland
Lough in the
UK and Ireland
#loveloughneagh
Key ‘Digital’ Messages
#loveloughneagh
Strategic Marketing Message: ‘Precious Time’
Discovery | Education | Explore | Experience
• Capitalise on Key Dates
• Added Value every time – promotions, coupons, competitions etc
• Enticing visitors
• Trails, Environmental Designations etc
•
•
•
•
Story Telling – Finn McCool link to Giants Causeway
Capturing memories
Enabling sharing of enticing content and memories to attract more/new visits
Aspiration: Co-Creation
• A picture tells a thousand words!
Content
Calendar
http://www.smartinsig
hts.com/contentmanagement/contentmarketing-strategy/thecontent-marketingmatrix-newinfographic/
Digital Campaigns
#loveloughneagh
- Money’s too tight to mention…
But:
• Digital – Cost Effective and Easy to Measure
• Live Video Feed – Kinnego Marina Webcam!
• Special Interest Advertising Pilot
e.g. On facebook: From £7!
540,000 aged 18+ live 50 miles of Portglenone | Antrim | Dungannon
480,000 aged 18+ live 50 miles of Craigavon
520,000 aged 18+ live 50 miles of Cookstown
Whatsonni.com: highest click through rate ad ever run, achieving 3.38%
versus 0.08% national average. Total impressions delivered: 38,051
Digital Measurements
#loveloughneagh
• Google Analytics and Webmaster Tools – Visitors, Geographic Origin,
Referring Sites, Bounce Rate, Expressions of Interest etc
• Mailchimp Analytics
• Engagement – Check Ins, Like, Share etc
• Coupon Redemption
• Online PR
• Digital Advocacy – Number of Key Influencers & Digital
Ambassadors/Celebrities Engaged
• Benchmarking – Digital Performance Matrix
Digital Achievements to date
• Digital Audit, Research and Strategy Development
• Facebook
• New Infrastructure – Trade v. Consumer Channels
• Engaging Content including photos, video, events functionality
• Growth: 231%
• Twitter
• New Infrastructure @loveloughneagh
• Growth: 307%
• ‘New’ Lough Neagh FlickR.com/loughneagh
• 267 Photos
• Fresh Quality Content – Photo Bank and Video in development
To the future
#loveloughneagh
• Digital Partners and Ambassadors
• Content Creation – Calendar and Co-Creation
• Implementation
• Growth
• Impact:
ENGAGEMENT
CONVERSION
Current Competitive Positioning of LNP
Relationship Building or Service Quality Innovation 100%
TIL
BVCB
NITB
FLT
CC&G
LNP
Pricing Innovation 100%
Product Innovation 100%
Proposed Digital Strategy for LNP
Relationship Building or Service Quality Innovation 100%
TIL
BVCB
NITB
FLT
Pricing Innovation 100%
LNP
CC&G
Product Innovation 100%
Public Relations
PR Retainer July 2013 – February 2014: one day per month
Focusing on corporate and consumer activity:
• profiling Lough Neagh Partnership
• promoting trade
• promoting new initiatives
• supporting marketing campaigns
• milestones eg business achievements
• promoting events – key dates eg hop a park day
• building a photo library for use by press, NITB, councils etc
• promote WorldHost activity ‘customer service’ commitment
Sample Achievements
Belfast Telegraph
What’s Ahead
• Media Engagement
• Ambassador Engagement
• Key Dates
• Key Campaigns
• Competitions – first one to appear 11 October
How You Can Help…
• Have you signed up to receive Lough Neagh email newsletter?
• Can you facilitate Media Visits
• Competition prizes
• Value minimum £100
• Attractive to singles, couples, families
• Photos, Blogs, Videos
• Stories:
•
•
•
•
Milestones
Achievements
Initiatives
Human interest eg Ghosthunters
How You Can Help…
• Connect with destination
• Backlinks to www.discoverloughneagh.com
• Utilise downloadable guides, photos, #loveloughneagh, @loveloughneagh,
@discoverni, #loveni
• Use your platforms to grow ‘our’ platforms for mutual benefit eg event invites, thank
you for booking email referral to plan your visit using Lough Neagh
• Offline signage – eg Don’t forget to check in to Lough Neagh
• Become an Ambassador – Let’s co-create content
• Include Lough Neagh
• Twibbon
• Strive for Excellence every time: Memorable positive experiences, free WIFI
etc
1.00pm Potential for Lough Neagh Food Brand
Sean Owens
Chef Entrepreneur
#loveloughneagh
Food Tourism
• A Lough Neagh Food Brand
• Chef Entrepreneur Sean Owens
Collaboration
Provenance
Destination
Heritage
Culinary Skills
Marketing
Social Media
Chef O - Thank You
1.10pm Presentation of WorldHost Awards
Minister Farry
Department of Employment & Learning
#loveloughneagh
World Class Customer Service
‘WorldHost’
Lough Neagh
Presented by:
Eimear Kearney
Chartered Marketer
Aspiring WorldHost Partner
Committed to WorldHost Destination Status
WorldHost
2 Day Training Programme
DEL Funding up to £170 p.p.*
Employer Contribution £20p.p.
For: Eligible NI Companies <250 staff
Customer Facing Staff
• 4 Certificates (2 VRQ Level 2 Award Credits)
• PIN Badge
Business
• Improved customer service £ € p
• Business Recognition for Excellence
Lough Neagh: The WorldHost Journey
Recognition:
1. Individual Customer Facing Staff
2. Individual Businesses
3. Lough Neagh Partnership
4. VISION: Destination Status
PR Plan:
•
•
•
•
•
•
Pilot – Summer 2013
Roadshow Launch - World Tourism Day
Role Model Businesses
Staff Profiling
Milestones
Graduation | Customer Service Awards
Lough Neagh: Objectives
• Raise awareness and promote world class customer service delivery across
the destination
• To promote the destination at a national/regional level associating the
brand with world class customer service by achieving WorldHost
recognition
• To offer support to businesses in the area
• To raise the profile of the individual brands
and assist in the positioning of each private name business as a provider of
world class customer service
• Customer Satisfaction, Loyalty and Positive WOM
£€p
WorldHost Achievements To Date
• 9,524 service staff trained across NI
• 249 Recognised Businesses across NI
Lough Neagh:
• 1,037+ trained
• 19 Recognised Businesses…
20th: Fried Fish Warehouse
• Successful pilot – Summer 2013
series of familiarisation visits ‘on’
Lough Neagh for local businesses/
service providers
WorldHost Recognised Businesses
2
5
7
11
19
31
45
62
62
0
10
20
30
40
50
60
70
Lough Neagh and Its Waterways
The Roll of Honour
WorldHost
Businesses
Recognised for
Excellence in
Customer Service in
Lough Neagh
Destination
Ballyharvey House B&B
By - Ways B&B
Camping NI
Cherryville House
Due Hamill B&B
Emma Reynolds Music
Greenvale Hotel
Harnett's Oils
Lough Neagh Partnership
Moes Grill Castledawson
Moes Grill Junction One
Newforge House
Pat McAlinden Performing Arts Studio
The Jungle NI
The Streat, Portadown
Redz
Ritz Multiplex
Taylors Fashion Opticians
Vera's Cafe at Meadowbank Sports Arena
Our Commitment
• Lead by example: Lough Neagh Partnership
• Establish and Manage Lough Neagh WorldHost Task Force
• Select Tourism Hot Spots in each council area for Inaugural
Destination Recognition
• Select WorldHost Role Model Businesses
• Lobby trainers for open course dates and quality FAM trips – relevant
to Lough Neagh
• Promote to engage trade
• PR
Becoming a WorldHost Destination
WorldHost Destination status is a way of helping put
our area on the map – for all the right reasons. By
encouraging businesses within the area to undertake
WorldHost customer service training, the area can be
recognised as a WorldHost Committed Destination: the
way to show the outside world the areas dedication to
giving the best possible service to visitors.
25% of businesses in the area must successfully achieve
WorldHost Recognition
The Lough Neagh
WorldHost Roadshow
• Independent Trainers
• College Trainers
• In-Company Trainers
• At a location near you: Monthly Dates right across Lough Neagh destination
www.worldhostni.com/openprogrammes
WorldHost Roadshow Lough Neagh
September
October
November
January
Ballymena
30 September
2 October (POCS)
7 October (AMB)
evenings 5.30pm - 9.00pm
9th October (Fam Trip)
1.00pm - 5.00pm
Trainer: Jean Haworth
Ballymena
2 (POCS) | 9 (AMB)
Trainer: Heather Major
Antrim
19 (POCS) | 26 (AMB)
Trainer: Lynda Willis
Craigavon
13 (POCS) | 20 (AMB)
Trainer: Lynda Willis
Toome and Antrim
20 (POCS) | 22 (AMB)
Trainer: Christine Watson
Antrim
28 (POCS) | 4 February (AMB) Trainer:
Lynda Willis
Ballymena
21 (CWD) 09:30-13:00
26 (SAC) 09:30-13:00
Trainer: Jean Haworth
Ballyronan, Magherafelt
20 (POCS) | 27 (AMB)
Trainer: Christine Watson
Craigavon
7 (POCS) | 14 (AMB)
Trainer: Lynda Willis
Lisburn
8 (POCS) | 15 (AMB)
Trainer: Lynda Willis
Cookstown
25 (POCS) | 29 (AMB)
Trainer: Christine Watson
Templepatrick
28 (POCS) 4 November (AMB)
Trainer: Heather Major
www.worldhostni.com/openprogrammes
Dungannon
22 (POCS) | 29 (AMB)
Trainer: Christine Watson
www.worldhostni.com
Our
Pledge
1.10pm Presentation of WorldHost Awards
Employment & Learning Minister
Dr Stephen Farry
Thank you for joining us
1.20pm Lunch Served
Visit us: www.discoverloughneagh.com
Like and Share: Facebook – Love Lough Neagh
Follow us:
@loveloughneagh
Tweet:
#WorldTourismDay
#LoveLoughNeagh

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